Larry Del Santo
Head of Unscripted Development at Nuyorican Productions- Claim this Profile
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Topline Score
Bio
Marcia Zellers
I hired Larry as our Social Media Marketing Manager at FIDM, and it was one of the best hires I’ve ever made. Larry is passionate, creative, strategic, self-motivated and results-oriented, and he holds himself to the highest of standards. He’s one of those staffers you love having: You sit down together and brainstorm, then he’s off and running and you’re confident he’s got everything under control and you’ll get unsolicited periodic reports, as well as a complete wrap-up in the end. Just as important, there’s something about Larry: He brings a happy-go-lucky, sunny quality to the office, and everyone loves having him around. Our office was considerably less cheerful when Larry left.
Ann Shen
Larry is a positive and brilliant force of nature in the world of social media marketing. He is a genuine pleasure to work with, always bringing great energy to the table and open to creative ideas. I can't think of a better addition to any team.
Marcia Zellers
I hired Larry as our Social Media Marketing Manager at FIDM, and it was one of the best hires I’ve ever made. Larry is passionate, creative, strategic, self-motivated and results-oriented, and he holds himself to the highest of standards. He’s one of those staffers you love having: You sit down together and brainstorm, then he’s off and running and you’re confident he’s got everything under control and you’ll get unsolicited periodic reports, as well as a complete wrap-up in the end. Just as important, there’s something about Larry: He brings a happy-go-lucky, sunny quality to the office, and everyone loves having him around. Our office was considerably less cheerful when Larry left.
Ann Shen
Larry is a positive and brilliant force of nature in the world of social media marketing. He is a genuine pleasure to work with, always bringing great energy to the table and open to creative ideas. I can't think of a better addition to any team.
Marcia Zellers
I hired Larry as our Social Media Marketing Manager at FIDM, and it was one of the best hires I’ve ever made. Larry is passionate, creative, strategic, self-motivated and results-oriented, and he holds himself to the highest of standards. He’s one of those staffers you love having: You sit down together and brainstorm, then he’s off and running and you’re confident he’s got everything under control and you’ll get unsolicited periodic reports, as well as a complete wrap-up in the end. Just as important, there’s something about Larry: He brings a happy-go-lucky, sunny quality to the office, and everyone loves having him around. Our office was considerably less cheerful when Larry left.
Ann Shen
Larry is a positive and brilliant force of nature in the world of social media marketing. He is a genuine pleasure to work with, always bringing great energy to the table and open to creative ideas. I can't think of a better addition to any team.
Marcia Zellers
I hired Larry as our Social Media Marketing Manager at FIDM, and it was one of the best hires I’ve ever made. Larry is passionate, creative, strategic, self-motivated and results-oriented, and he holds himself to the highest of standards. He’s one of those staffers you love having: You sit down together and brainstorm, then he’s off and running and you’re confident he’s got everything under control and you’ll get unsolicited periodic reports, as well as a complete wrap-up in the end. Just as important, there’s something about Larry: He brings a happy-go-lucky, sunny quality to the office, and everyone loves having him around. Our office was considerably less cheerful when Larry left.
Ann Shen
Larry is a positive and brilliant force of nature in the world of social media marketing. He is a genuine pleasure to work with, always bringing great energy to the table and open to creative ideas. I can't think of a better addition to any team.
Experience
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Nuyorican Productions
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United States
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Entertainment Providers
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1 - 100 Employee
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Head of Unscripted Development
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Sep 2021 - Present
I am the President of Digital Ventures for Jennifer Lopez, overseeing all digital and marketing activities for her brand since November 2019. In my new expanded role with the company, I am also the Head of Unscripted Development at Nuyorican Productions, in the pursuit of character driven diverse material. I am the President of Digital Ventures for Jennifer Lopez, overseeing all digital and marketing activities for her brand since November 2019. In my new expanded role with the company, I am also the Head of Unscripted Development at Nuyorican Productions, in the pursuit of character driven diverse material.
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Jennifer Lopez Ent.
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United States
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Entertainment Providers
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1 - 100 Employee
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President, Jennifer Lopez Digital Ventures
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Nov 2019 - Present
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STX Entertainment
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United States
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Entertainment
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1 - 100 Employee
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Vice President, Digital & Social Strategy
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Mar 2019 - Jan 2020
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Head of Social Media
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Aug 2018 - Mar 2019
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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Director, Social Strategy
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Sep 2016 - Aug 2018
Director, Social Strategy for Disney Channels Worldwide at The Walt Disney Company
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Senior Manager, Social Media
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Mar 2016 - Sep 2016
Senior Manager, Social Media for Freeform at The Walt Disney Company
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Manager, Social Media
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Mar 2013 - Mar 2016
Manager, Social Media for Freeform at The Walt Disney Company
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FIDM
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United States
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Higher Education
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500 - 600 Employee
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Manager, Social Media
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Aug 2011 - Mar 2013
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Academy of Television Arts & Sciences
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United States
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Entertainment Providers
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100 - 200 Employee
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Social Media Marketing Consultant & Interactive Media Peer Group Member
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May 2011 - Mar 2013
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Lifesta.com
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Manager, Social Media
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Mar 2011 - Aug 2011
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TCHO Chocolate
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Food and Beverage Services
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1 - 100 Employee
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Manager, Marketing & Retail
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Oct 2010 - Mar 2011
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Marketing Associate
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Aug 2009 - Mar 2011
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Scharffen Berger Chocolate Maker
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Food and Beverage Services
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1 - 100 Employee
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Marketing & Retail Sales Associate
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May 2006 - Aug 2008
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Education
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University of Southern California
BA, Communication, Marketing
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