Lada Strucheva
Product Marketing Manager at Elbrus Coding Bootcamp- Claim this Profile
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Bio
Daria Fokina
Lada is a great mentor. She knows the market and the product inside out. Lada has a creative eye and is forthcoming with marketing campaign ideas. It is a pleasure collaborating with her in the same team, learning from her broad experience and collecting nice memories. Lada’s ability to juggle multiple projects is unlike any I have seen before. She responds to every question and query calmly and thoughtfully, and later she follows up to make sure my issues get resolved or not. Her patience and willingness motivate me to give my best. If you would like to discuss my experience working with Lada, please feel free to reach out to me.
Daria Fokina
Lada is a great mentor. She knows the market and the product inside out. Lada has a creative eye and is forthcoming with marketing campaign ideas. It is a pleasure collaborating with her in the same team, learning from her broad experience and collecting nice memories. Lada’s ability to juggle multiple projects is unlike any I have seen before. She responds to every question and query calmly and thoughtfully, and later she follows up to make sure my issues get resolved or not. Her patience and willingness motivate me to give my best. If you would like to discuss my experience working with Lada, please feel free to reach out to me.
Daria Fokina
Lada is a great mentor. She knows the market and the product inside out. Lada has a creative eye and is forthcoming with marketing campaign ideas. It is a pleasure collaborating with her in the same team, learning from her broad experience and collecting nice memories. Lada’s ability to juggle multiple projects is unlike any I have seen before. She responds to every question and query calmly and thoughtfully, and later she follows up to make sure my issues get resolved or not. Her patience and willingness motivate me to give my best. If you would like to discuss my experience working with Lada, please feel free to reach out to me.
Daria Fokina
Lada is a great mentor. She knows the market and the product inside out. Lada has a creative eye and is forthcoming with marketing campaign ideas. It is a pleasure collaborating with her in the same team, learning from her broad experience and collecting nice memories. Lada’s ability to juggle multiple projects is unlike any I have seen before. She responds to every question and query calmly and thoughtfully, and later she follows up to make sure my issues get resolved or not. Her patience and willingness motivate me to give my best. If you would like to discuss my experience working with Lada, please feel free to reach out to me.
Experience
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Elbrus Coding Bootcamp
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Russian Federation
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Education
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1 - 100 Employee
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Product Marketing Manager
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Jul 2021 - Present
Goals: Increasing the number of product users and subscribers in social mediaTasks: Developing of messaging, positioning, marketing content and go-to-market strategies using JTBDCollaborating with the marketing team and partners to develop marketing campaigns on social media channels through brand and influencer partnerships.Coordinating of strategy implementation from outreach to campaign analyticsPlanning lead generation, monthly and quarterly marketing budget Key achievements:Increased website traffic by 20%, email list by 35% subscribers, total social media channel followers by 35% within a 6 month period.Developed monthly strategies to engage with the right audiences through email marketing and social media channels such as Facebook, Instagram, Telegram and YouTube resulting in 10% qualified lead generation growthPioneered workflows for influencer marketing department launching 100+ marketing campaigns
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Aberix
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United States
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IT Services and IT Consulting
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Product Marketing Manager
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May 2020 - Jun 2021
Goals: Launching digital stores and products for small business on international marketsTasks: Leading a global team of freelancers responsible for copywriting, visual content and translationIdentifying opportunities to reach new market segments and expand market shareLaunching and coordinating marketing campaignsDeveloping of messaging, positioning, marketing content and go-to-market strategies through competitor analysisKey achievements:Created and filled over 30 shops for small business on Etsy and Ebay.Developed SEO strategy for products increasing traffic by an average of 300%.Advertising campaigns, sales & offers forecasted in 100 000$ sales total.Identified growing trend and launched a new product which became best-sellinges.
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Education
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2017 - 2022
Volgograd State Pedagogical University
Bachelor's degree, Teaching English or French as a Second or Foreign Language
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