Senior SMM & Digital Manager

• May 2022 - Present

Digital & Social Media Manager

• Sep 2016 - May 2022

Benefit Cosmetics Russia PR and Digital manager PR & Digital Communication Manager Development digital, PR and influencer strategy according to annual marketing plan. Building and maintaining long-term influencers and journalists relationships. - - Leading and management PR and social media project. Influencer Marketing - Planning of activities with influencers according annual marketing plan - Budgeting - Scouted the most relevant influencers for projects (Instagram, Youtube, Yandex.Zen) - Negotiated influencers - Led digital projects - Monitoring and reporting - KPI’s tracking PR - Writing, adapting, editing and disseminating press releases - Content creation for media and initiation of publications (no budget) - Creative Send-Outs for journalists - PR-events organization (brief and control event agency) - Monitoring and KPIs’ tracking Digital - Global social media strategy implementation to align with business goals - Management of digital budget, including planning & tracking - Create a regular social media content schedule (Instagram, Facebook, Vkontakte) - Communication with followers and monitoring of customers reviews - Content promotion through social advertising - Support marketing projects in digital - Web site development (1. Search strategy, paid and organic. Work with agency. 2. Translation and adaptation. 3. Tracking & Analytics (Google Analytics) - Brief agencies Show less

Senior SMM & Digital producer

• Dec 2014 - Sep 2016

• Working for Pernod Ricard Rouss (brand Martell cognac), Viber, Lexus• Content creation (day-to-day, brand communication) for Facebook, Vkontakte, Odnoklassniki, Instagram, Twitter• Cross promo and working with bloggers• Social Media strategy development• Planning of Social Media campaigns • Developing concepts for contests and SMM projects, 360 degrees campaigns • Power Point, Excel, Photoshop excellent experience• Day-to-day communication with clients• Budget planning Show less

Account manager

• Nov 2013 - Dec 2014

• Working for William Grant and Sons (brand Grant’s), KIA, Jeep, Unilever (brands Dove, Glorix, Magnat)• Strong event planing experience (press conferences, lunches)• Developing of concepts for events, PR strategies• Creating content for press releases and media kits• Creating content for newsletters, brochures and others printed materials • Monitoring and analizing PR results (Follow-up)• Searching contractors for different projects, control of contractors• Day-to-day communication with client• Tracked all monthly billing for Digital department Show less

Бренд-менеджер

• May 2008 - Jun 2010

продвижение радиостанций "Европа Плюс Новосибирск"​, "Ретро FM"​, "Радио 7"​, "Радио Дача". Поиск мероприятий и медиа-ресурсов для кросс-промо, создание и проведение мероприятий радиостанций для слушателей, медиапланирование, реклама продвижение радиостанций "Европа Плюс Новосибирск"​, "Ретро FM"​, "Радио 7"​, "Радио Дача". Поиск мероприятий и медиа-ресурсов для кросс-промо, создание и проведение мероприятий радиостанций для слушателей, медиапланирование, реклама