Cultural Ambassador

• Jan 2022 - Present

• Conceptualized and executed culturally relevant trade events, consumer activations and educational programming resulting in renewed brand affinity, increased social clout and cultural prestige. • Designed beverage strategies authentically aligned with corporate and community partners, ultimately strengthening brand allegiance within the Black, Latin and L.G.B.T. communities. • Developed partnerships with brand-relevant creatives and influencers, broadening the ideal target consumer demographic through organic social amplification. Show less

U.S. National Brand Ambassador, Monkey 47 Gin

• Jan 2019 - Jan 2022

Sales + Trade Advocacy• Promoted to national brand ambassador and grew net sales by 950%; Monkey 47 named #1 top trending gin brand by Drinks International for 6 consecutive years (2017-2022)• Launched brand’s first 1-liter bottle created for on-premise customers by spearheading national trade research project; increased distribution 300%. • Won new distribution in national chains including luxury hotels such as Four Seasons, St. Regis and Ritz-Carlton by implementing national cocktail and consumer activation strategy. National Four Seasons mandate renewed for 3rd consecutive year. (2020-2022)• Identified growth opportunities with key stakeholders and compiled market research aimed at producing and adopting a new 750ml bottle exclusively for the U.S. off-premise sector.• Increased U.S. limited-edition Distiller’s Cut allocation by 100% for Total Wine and More Concierge partnership.Media + Cultural Experiences• Identified target sophisticated connoisseurs and partnered with culturally relevant influencers (e.g. @WMBrownProject) to amplify global cult following and increase brand affinity in the U.S.; U.S. moved from #3 to #1 market globally.• Served as U.S. spokesperson and face of brand with key messages quoted in Forbes, The Manual, Maxim, Gotham Magazine, etc. • Created digital content highlighting key brand pillars; series was lifted and amplified as best practice by global team to international markets.Education + Training• Created customized education strategy and tools for key brand stakeholders resulting in sustained enthusiasm and brand acceleration.• Managed national education, training and experiential budget and vendor relations focusing on 7 large U.S. markets.• Introduced local activations lifted by global as a best practice and playbook in market: exclusive blockhütte popup, tableside cocktail experiences, trade events and partnerships. Show less

Regional Brand Ambassador, Monkey 47 Gin

• Jan 2017 - Jan 2019

• Served as a market expert, identifying opportunities, and expanding the presence of a world class spirits portfolio with knowledge of commercial, cultural, and competitive trends in the marketplace and successfully executed strategic partnerships create custom brand assets and increase buy-in within the beverage industry. • Conceptualized, executed, and hosted brand trade events and consumer activations to drive overall brand affinity and education; collaborated with local team and distributor partners to drive sales, in-market account planning/activation and KPI delivery, resulting in new points of distribution, menu placements across a strategic account universe and an increase in volume by 150% versus previous fiscal year. Show less

Bartender

• Oct 2013 - Feb 2017

Implemented the beverage strategy of Julie Reiner by fulfilling her concept of an establishment that offers high-quality beverages, thoughtful guest interactions and maintains precision and acute attention to detail in a high-volume environment. Provided input regarding beverage recipes, techniques and standards to continue an up-to-date and efficient environment, ultimately maintaining the reputation and position as a progressive and leading business in the beverage industry. Implemented the beverage strategy of Julie Reiner by fulfilling her concept of an establishment that offers high-quality beverages, thoughtful guest interactions and maintains precision and acute attention to detail in a high-volume environment. Provided input regarding beverage recipes, techniques and standards to continue an up-to-date and efficient environment, ultimately maintaining the reputation and position as a progressive and leading business in the beverage industry.

Bartender

• Oct 2013 - May 2016

Contributed to and executed the beverage program of Leo Robitschek and team in a high-volume, fast-paced environment while upholding the powerful ethos and maintaining a culture of high standards in a Make It Nice and Sydell Group luxury, boutique hotel. Applied attentive engagement and positive reinforcement to ultimately instill motivation, effective delegation and mentorship to execute a high-touch level of service and a positive team member and guest experience. Contributed to and executed the beverage program of Leo Robitschek and team in a high-volume, fast-paced environment while upholding the powerful ethos and maintaining a culture of high standards in a Make It Nice and Sydell Group luxury, boutique hotel. Applied attentive engagement and positive reinforcement to ultimately instill motivation, effective delegation and mentorship to execute a high-touch level of service and a positive team member and guest experience.

Hospitality Consultant

• Jun 2013 - Feb 2016

Developed and implemented luxury food and beverage experiences throughout New York City for elite American Express Centurion cardmembers. Developed and implemented luxury food and beverage experiences throughout New York City for elite American Express Centurion cardmembers.

Presenter

• Jul 2014 - Jul 2014

Bartender

• May 2012 - Sep 2013

Bartender

• Aug 2011 - Sep 2013

Cocktail Apprentice

• Jul 2013 - Jul 2013