Lac Tran

Partner at web2asia
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Contact Information
us****@****om
(386) 825-5501
Location
China, CN

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Experience

    • China
    • Advertising Services
    • 1 - 100 Employee
    • Partner
      • Jun 2012 - Present

      Web2asia is a leading boutique agency that offers eCommerce solution in China. Over the last years, Web2asia has become the biggest voice of eCommerce strategies, setup, operations and has rapidly gained the trust from the best international brands operating in the Chinese market. Our work was kickstarted from our new vision, resulting in an increasing client acquisition, revenue and staff. Under my leadership Web2asia...- Restructured the company's digital offering and steered a new company vision into a true end-to-end solution player of the China eCommerce industry.- Magnified the company's local and international recognition through delivering keynotes at international conferences.- Steered multiple C-level executives through leadership seminars for omni-channel strategies in China- Strategized, Pitched, Won and retained a new wave of MNC clients to enlarge the company's portfolio: Calvin Klein, Marks & Spencer, Ariston, D'Addario, Pantone, InterSport, Specialized, Hasbro, Speedo, Logitech.- Oversaw and tutored the 70 strong digital teams whole range performance from SEO/SEM, Affiliates, Display, Social Media, eCommerce funnels, Design, Cash Back, Co-Branding, eDM, CRM, and Analytics.- Doubled the revenue stream within the first year and increased the profitability of each head count- Started a new business unit that caters to SMB's market segment, which was not properly served by competitors- Coordinated a new array of strategic partnerships to solidify the market presence and increased the stream of new accounts.

    • Public Speaker
      • Jun 2012 - Present

      Keynotes appearances on the topic of eCommerce and Digital Marketing.LMFAsia [Singapore 2015]FDIH [Copenhagen 2015]Internet World [Munich 2015]e-commerce summit [Barcelona 2015]Clickz - [Shanghai 2015]Internet Retailer Conference + Exhibition ASIA [Hong Kong, 2014]Clickz - Formerly SES Shanghai [Shanghai, 2014]Internet Retailer Conference + Exhibition [Chicago, 2014]Cross-Border eCommerce Show&Exhibit [Shanghai, 2014]eBay Magento Imagine [Las Vegas, 2014]Digital Transformation - IPG [Peru, 2014]International eCommerce Summit [Barcelona 2014]Social Media and eCommerce Summit [Irish Chamber of Commerce] - ShanghaiMagento Asia [www.magentocom.asia 2013] - ShanghaiDigital Marketing [Australia Chamber of Commerce] 2013 - ShanghaiDemandware XChange [www.demandwarexchange-eu.com 2013] - BerlinShopper Marketing Forum [JFPS Group 2013] - Shanghaie-World [www.the-eworld.com 2013] - MadrideCommerce Paris [www.ecommerceparis.com 2013] - ParisTechnology for Marketing & Advertisement China [www.tfmchina.com 2013] - ShanghaiOnline Retailer [www.onlineretailer.com 2013] - SydneyeCommerce Summit [www.e-commercesummit.com 2013] - BarcelonaSES Shanghai [www.sesconference.com 2013] - ShanghaiSIAL China [www.sialchina.com 2013] - ShanghaiCalifornia Governor Delegation [2013] - ShanghaiShanghai Business Review [2012] - ShanghaiChina Brand Summit [2012] - ShanghaiSweden Fashion by Sweden Chamber of Commerce [2012] - Shanghai

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