Lachlan Sellar
Senior Consultant, Business Advisory & Product Ownership at The Lumery- Claim this Profile
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Bio
Credentials
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Human-Centred Systems Thinking
IDEO UOct, 2022- Nov, 2024 -
Designing Strategy
IDEO UMar, 2021- Nov, 2024 -
Design Thinking For Innovation
RMIT UniversityAug, 2020- Nov, 2024
Experience
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The Lumery
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Senior Consultant, Business Advisory & Product Ownership
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Dec 2022 - Present
As a Senior Consultant, I focus on driving business enablement of marketing technology by helping organisations understand the new skills and operating models needed to succeed in a world of big data, marketing automation and AI. I also act as a Product Owner across a number of projects, leading cross-functional teams of developers, analysts, designers and delivery managers to accelerate capability development and increase the digital maturity of our clients.
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MarTech Advisor
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Aug 2021 - Dec 2022
Helping enterprise organisations navigate the complicated world of MarTech and make the most of their investment in people, data and technology. Working with executive and senior leadership teams, my role as a MarTech Advisor is to help bring clarity to complex digital transformation projects by educating and aligning disparate stakeholder groups on the role of marketing technology, identifying clear areas of focus and developing new internal capability around data and technology. Recent clients: - Tennis Australia- nib Group- Frasers Property- Catch.com.au- Myer Show less
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Cricket Australia
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Australia
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Spectator Sports
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300 - 400 Employee
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Digital Integrated Planner
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Apr 2020 - Aug 2021
Responsible for helping to deliver the new operating model for Cricket Australia's digital team. As the Digital Integrated Planner, my role was to design the front door to the CA Digital team, enabling the wider business to leverage CA's digital assets to help achieve their commercial and strategic objectives.
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Digital Audience Growth Specialist
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Dec 2018 - Apr 2020
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Digital Content Producer
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Sep 2017 - Dec 2018
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South Australian Cricket Association
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Australia
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Spectator Sports
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100 - 200 Employee
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Digital Media Coordinator
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Dec 2014 - Sep 2017
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Education
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University of South Australia
Bachelor of Journalism and Professional Writing, Journalism