Lachlan Sellar

Senior Consultant, Business Advisory & Product Ownership at The Lumery
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
AU

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Credentials

  • Human-Centred Systems Thinking
    IDEO U
    Oct, 2022
    - Nov, 2024
  • Designing Strategy
    IDEO U
    Mar, 2021
    - Nov, 2024
  • Design Thinking For Innovation
    RMIT University
    Aug, 2020
    - Nov, 2024

Experience

    • Australia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Consultant, Business Advisory & Product Ownership
      • Dec 2022 - Present

      As a Senior Consultant, I focus on driving business enablement of marketing technology by helping organisations understand the new skills and operating models needed to succeed in a world of big data, marketing automation and AI. I also act as a Product Owner across a number of projects, leading cross-functional teams of developers, analysts, designers and delivery managers to accelerate capability development and increase the digital maturity of our clients.

    • MarTech Advisor
      • Aug 2021 - Dec 2022

      Helping enterprise organisations navigate the complicated world of MarTech and make the most of their investment in people, data and technology. Working with executive and senior leadership teams, my role as a MarTech Advisor is to help bring clarity to complex digital transformation projects by educating and aligning disparate stakeholder groups on the role of marketing technology, identifying clear areas of focus and developing new internal capability around data and technology. Recent clients: - Tennis Australia- nib Group- Frasers Property- Catch.com.au- Myer Show less

    • Australia
    • Spectator Sports
    • 300 - 400 Employee
    • Digital Integrated Planner
      • Apr 2020 - Aug 2021

      Responsible for helping to deliver the new operating model for Cricket Australia's digital team. As the Digital Integrated Planner, my role was to design the front door to the CA Digital team, enabling the wider business to leverage CA's digital assets to help achieve their commercial and strategic objectives.

    • Digital Audience Growth Specialist
      • Dec 2018 - Apr 2020

    • Digital Content Producer
      • Sep 2017 - Dec 2018

    • Australia
    • Spectator Sports
    • 100 - 200 Employee
    • Digital Media Coordinator
      • Dec 2014 - Sep 2017

Education

  • University of South Australia
    Bachelor of Journalism and Professional Writing, Journalism
    2013 - 2017

Community

You need to have a working account to view this content. Click here to join now