Lachlan Robertson
Google Ads Manager at Dentalprenr- Claim this Profile
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Topline Score
Bio
Georgia Whittaker
Lachlan was part of the team who is in charge of managing our Google advertising and SEO. He was able to quickly learn about our business, listen to our feedback and then use this to create our campaigns and monitor. Lachlan is an excellent communicator who is lovely to work with and I wish him luck for his future endeavors. After some time we are now starting to see the results from our investment in online marketing and Lachlan played a significant role in helping us achieve this.
Dominic Sergi
Lachlan is a pleasure to work with, both on a personal and professional level. He contributes so much to not only the paid media team, but the business as a whole. He has a creative mindset, is analytical and very supportive to the team. Most of all, he is a great all round guy.
Georgia Whittaker
Lachlan was part of the team who is in charge of managing our Google advertising and SEO. He was able to quickly learn about our business, listen to our feedback and then use this to create our campaigns and monitor. Lachlan is an excellent communicator who is lovely to work with and I wish him luck for his future endeavors. After some time we are now starting to see the results from our investment in online marketing and Lachlan played a significant role in helping us achieve this.
Dominic Sergi
Lachlan is a pleasure to work with, both on a personal and professional level. He contributes so much to not only the paid media team, but the business as a whole. He has a creative mindset, is analytical and very supportive to the team. Most of all, he is a great all round guy.
Georgia Whittaker
Lachlan was part of the team who is in charge of managing our Google advertising and SEO. He was able to quickly learn about our business, listen to our feedback and then use this to create our campaigns and monitor. Lachlan is an excellent communicator who is lovely to work with and I wish him luck for his future endeavors. After some time we are now starting to see the results from our investment in online marketing and Lachlan played a significant role in helping us achieve this.
Dominic Sergi
Lachlan is a pleasure to work with, both on a personal and professional level. He contributes so much to not only the paid media team, but the business as a whole. He has a creative mindset, is analytical and very supportive to the team. Most of all, he is a great all round guy.
Georgia Whittaker
Lachlan was part of the team who is in charge of managing our Google advertising and SEO. He was able to quickly learn about our business, listen to our feedback and then use this to create our campaigns and monitor. Lachlan is an excellent communicator who is lovely to work with and I wish him luck for his future endeavors. After some time we are now starting to see the results from our investment in online marketing and Lachlan played a significant role in helping us achieve this.
Dominic Sergi
Lachlan is a pleasure to work with, both on a personal and professional level. He contributes so much to not only the paid media team, but the business as a whole. He has a creative mindset, is analytical and very supportive to the team. Most of all, he is a great all round guy.
Experience
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Dentalprenr
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Australia
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E-learning
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1 - 100 Employee
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Google Ads Manager
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Sep 2022 - Present
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Local Digital
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Australia
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Advertising Services
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1 - 100 Employee
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Google Ads Specialist
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Sep 2020 - Sep 2022
• Understanding the customer journey across varying industries, products and services. Developing digital strategies to best solve the client’s business needs • Demonstrating and communicating digital marketing solutions directly with new clients • Working with a team to develop multichannel strategies to drive the best results possible • Have in-depth technical knowledge of the Google Ads and Analytics Platforms – reading and analysing data, building campaigns specific to the unique requirements of each business • Using copywriting and conversion rate optimisation to improve Unbounce Landing Pages • Managing client expectations and maintaining a high level of client retention • Working in tangent with internal and external stakeholders to add value to client businesses • Managing a book of clients – ultimately responsible for the outcomes and success of client’s digital marketing campaigns. Show less
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ActivePipe
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Australia
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Software Development
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1 - 100 Employee
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Account Manager
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Aug 2019 - Feb 2020
• Ensuring new clients have a smooth onboarding experience after signing up to ActivePipe • Using Google Calendar to set up meetings with new clients and internal departments • Meeting with clients through video conferencing using Google Hangouts • Maintaining ongoing relationships with clients using a CRM (Pipedrive) • Having a comprehensive understanding of how email marketing software and campaigns work • Ensuring new clients have a smooth onboarding experience after signing up to ActivePipe • Using Google Calendar to set up meetings with new clients and internal departments • Meeting with clients through video conferencing using Google Hangouts • Maintaining ongoing relationships with clients using a CRM (Pipedrive) • Having a comprehensive understanding of how email marketing software and campaigns work
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One Click Digital Marketing and SEO
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Sydney, Australia
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Digital Marketing Manager
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Mar 2018 - Jul 2019
• Meeting with current and potential clients, building relationships and managing expectations • Developed digital strategies and objectives that best suit the client’s needs • Created and implemented relevant Google and Facebook Ads campaigns aimed at delivering phone calls, web traffic, online sales and/or storefront visits • Collect and analyse data on campaigns • Optimising campaigns based on data gathered, removing keywords with low ROI • Consistently developing and presenting new ideas to clients and other stakeholders • Managing paid and owned media • Content creation for social media Show less
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Education
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2015 - 2018
The University of Notre Dame Australia
Bachelor of Commerce (B.Com.), Marketing
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