Lacey Roop
Texas Market Manager at Entre Maguey®️- Claim this Profile
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Bio
Credentials
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TABC Certification
TABC On The FlyJan, 2023- Nov, 2024 -
Mezcal Certificate of Excellence
The Mezcal InstituteJan, 2021- Nov, 2024 -
Cicerone Certified
Cicerone® Certification ProgramJan, 2016- Nov, 2024
Experience
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Entre Maguey®️
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Mexico
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Food and Beverage Services
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1 - 100 Employee
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Texas Market Manager
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Oct 2021 - Present
• Oversaw launch of new mezcal brand across Texas. • Senior creator of brand content (clear copy delivered for brand story, website, and marketing materials). • Build and expand relationships with on/off-premise accounts, distributors and sales force statewide (TX). • Reports directly to CEO with strategy, sales wins, insights, and activation recaps. • Exceeds KPIs by driving sales, building relationships, strategic partnerships, activations and customer retention. • Oversaw launch of new mezcal brand across Texas. • Senior creator of brand content (clear copy delivered for brand story, website, and marketing materials). • Build and expand relationships with on/off-premise accounts, distributors and sales force statewide (TX). • Reports directly to CEO with strategy, sales wins, insights, and activation recaps. • Exceeds KPIs by driving sales, building relationships, strategic partnerships, activations and customer retention.
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Vacancy Brewing
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Austin, TX
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Manager / Beertender
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2021 - 2021
• Facilitates opening/closing of brewery, educates new customers on both our beer/brand, and ensures FOH/BOH operations are being completed accurately. • Discusses with ownership area beer trends and local beer events that could impact business. • Collaborates with ownership new beer and event ideas that could lead to increased sales and a wider local footprint. • Facilitates opening/closing of brewery, educates new customers on both our beer/brand, and ensures FOH/BOH operations are being completed accurately. • Discusses with ownership area beer trends and local beer events that could impact business. • Collaborates with ownership new beer and event ideas that could lead to increased sales and a wider local footprint.
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Andalusia Whiskey Co.
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Brand Ambassador / Sales
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2020 - 2021
• Leading sales brand ambassador by generating noticeable sales results within key retail accounts as well as getting product into new on-premise accounts. • Participates in event marketing which includes events across the state of Texas. • Reports directly to Sales Account Manager and completes thorough event recaps in an accurate and timely manner. • Educates consumers on the brand and products with passion and enthusiasm. • Leading sales brand ambassador by generating noticeable sales results within key retail accounts as well as getting product into new on-premise accounts. • Participates in event marketing which includes events across the state of Texas. • Reports directly to Sales Account Manager and completes thorough event recaps in an accurate and timely manner. • Educates consumers on the brand and products with passion and enthusiasm.
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Desert Door Distillery
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United States
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Wine & Spirits
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1 - 100 Employee
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Brand Ambassador / Sales
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2020 - 2021
• Surpasses weekly sales quotas resulting in being one of the top 5 sales reps/ brand ambassadors for the Austin/San Antonio area. • Promotes the brand by utilizing useful storytelling tactics that captivate consumers into repeat customers. • Performs sampling/tasting events in high foot traffic areas within retail stores across Austin, TX. • Maintains positive business relationships with retailers and consumers. • Surpasses weekly sales quotas resulting in being one of the top 5 sales reps/ brand ambassadors for the Austin/San Antonio area. • Promotes the brand by utilizing useful storytelling tactics that captivate consumers into repeat customers. • Performs sampling/tasting events in high foot traffic areas within retail stores across Austin, TX. • Maintains positive business relationships with retailers and consumers.
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Craft Pride LLC
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Austin, Texas, United States
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Manager / Beertender
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2013 - 2020
• Manager of high-volume craft beer bar voted “Best Beer Bar in Austin” six years in a row by Austin Beer Guide. • Managerial duties include: handling deposits, tips, comps, paid-outs, POS reports, daily logs, incident reports, F&B operations, and general bar setup/ break down. • Ensures that guest satisfaction, employee performance, and quality control of all products sold are held to the highest standard. • Excels in customer service by having a friendly, helpful attitude, and a diligent, eager work ethic. Show less
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Lacey Roop
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Austin, TX
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Poet / Public Speaker
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2012 - 2020
• Has performed at over 100+ universities and entertainment venues across the United States and Canada. • One of the most watched poets on the internet with over 20 million collective views. • Published author of “And Then Came the Flood” & “We All Make it Out in the End” by Write About Now. • Featured on PBS’s Roadtrip Nation, which reaches over 60 million households worldwide. • Has performed at over 100+ universities and entertainment venues across the United States and Canada. • One of the most watched poets on the internet with over 20 million collective views. • Published author of “And Then Came the Flood” & “We All Make it Out in the End” by Write About Now. • Featured on PBS’s Roadtrip Nation, which reaches over 60 million households worldwide.
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Education
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Texas State University
Bachelor of Arts - BA, English Language and Literature, General
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