Lacey Cutler, MBA

Divisional Marketing Manager at TekBrands
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Contact Information
us****@****om
(386) 825-5501
Location
Omaha, Nebraska, United States, US

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Credentials

  • Fundamentals of Digital Marketing Certification
    Google
    Aug, 2019
    - Nov, 2024
  • Project Management Diploma
    Alison
    Jul, 2019
    - Nov, 2024
  • Growth Driven Design
    HubSpot
    Nov, 2018
    - Nov, 2024
  • Inbound
    HubSpot
    Oct, 2018
    - Nov, 2024
  • Inbound Marketing
    HubSpot
    Nov, 2018
    - Nov, 2024

Experience

  • TekBrands
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Divisional Marketing Manager
      • Nov 2021 - Present

      Develop and implement marketing strategies for the AccuCut, Custom Shape Pros, and MemoryStitch brands. Collaborate with executive-level leadership to develop pricing and promotional strategies. Work with internal stakeholders to develop digital marketing strategies for SEO, mail, paid, social campaigns, affiliate, etc. Create and manage a calendar of tactical deployment of marketing efforts Continually review changes to the market, consumer trends, and the activities of… Show more Develop and implement marketing strategies for the AccuCut, Custom Shape Pros, and MemoryStitch brands. Collaborate with executive-level leadership to develop pricing and promotional strategies. Work with internal stakeholders to develop digital marketing strategies for SEO, mail, paid, social campaigns, affiliate, etc. Create and manage a calendar of tactical deployment of marketing efforts Continually review changes to the market, consumer trends, and the activities of competitors. Show less Develop and implement marketing strategies for the AccuCut, Custom Shape Pros, and MemoryStitch brands. Collaborate with executive-level leadership to develop pricing and promotional strategies. Work with internal stakeholders to develop digital marketing strategies for SEO, mail, paid, social campaigns, affiliate, etc. Create and manage a calendar of tactical deployment of marketing efforts Continually review changes to the market, consumer trends, and the activities of… Show more Develop and implement marketing strategies for the AccuCut, Custom Shape Pros, and MemoryStitch brands. Collaborate with executive-level leadership to develop pricing and promotional strategies. Work with internal stakeholders to develop digital marketing strategies for SEO, mail, paid, social campaigns, affiliate, etc. Create and manage a calendar of tactical deployment of marketing efforts Continually review changes to the market, consumer trends, and the activities of competitors. Show less

  • AccuQuilt
    • United States
    • Retail Art Supplies
    • 1 - 100 Employee
    • Marketplace Merchandising Manager
      • Mar 2021 - Nov 2021

      •Manage marketplace accounts, seller central sales performance and growth strategies. •Explore and recommend expansion into international markets as well as other domestic marketplaces. •Work with key stakeholders, departments, and partners to develop and communicate strategy and deliver actionable insights. •Manage accurate product data across multiple marketplaces, including titles, descriptions, imagery, storefronts, attributes, product specs, and pricing. •Develop and manage… Show more •Manage marketplace accounts, seller central sales performance and growth strategies. •Explore and recommend expansion into international markets as well as other domestic marketplaces. •Work with key stakeholders, departments, and partners to develop and communicate strategy and deliver actionable insights. •Manage accurate product data across multiple marketplaces, including titles, descriptions, imagery, storefronts, attributes, product specs, and pricing. •Develop and manage monthly promotions and coupons across marketplaces. •Make recommendations for changes to product listings based on market trends, opportunities, promotions, and competitor listings.

    • eCommerce Marketing Specialist
      • Aug 2019 - Mar 2021

      • Develop and coordinate marketplace sales/marketing on Amazon, Walmart, Ebay, etc. • Gather and organize new product information and create product listings. • Refining product listings for search engine optimization (SEO) • Growing and monitoring AccuQuilt's online reputation. • Develop and execute plans for marketplace global expansion.

    • Product Merchandising Specialist
      • Oct 2018 - Dec 2019

      • Initiating requests, design, SKU item set up, and testing process for all Accuquilt patterns. • Coordinate and handle administrative responsibilities for packaging and collateral. • Add New product to sites and maintain product integrity within Magento. • Merchandising the project landing pages for emails. • Identify, recommend, and manage relationships with third-party designers and vendors. • Testing of competitor products to provide feedback on the impact to the… Show more • Initiating requests, design, SKU item set up, and testing process for all Accuquilt patterns. • Coordinate and handle administrative responsibilities for packaging and collateral. • Add New product to sites and maintain product integrity within Magento. • Merchandising the project landing pages for emails. • Identify, recommend, and manage relationships with third-party designers and vendors. • Testing of competitor products to provide feedback on the impact to the Accuquilt product line. • Assist with the selection of new products.

Education

  • Bellevue University
    Master's degree, Business Administration
    2017 - 2019
  • Bellevue University
    Bachelor of Science (B.S.), Business
    2015 - 2017

Community

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