Experience

Baldwin Publishing

• United States
• Advertising Services
• 1 - 100 Employee

• Food Editor

  • Feb 2022 - Present



La Bearded Lady

• Easton, Pennsylvania

• Photographer, Recipe Developer, & Content Creator

  • Sep 2014 - Present

  Self-trained chef with over 7 years of experience working in a kitchen Researched, developed and executed over 200 original and inspired recipes Conceptualize, style, photograph and edit culinary dishes and photography for digital content creation/management, personal use, and events Gained brand recognition through photography features on brands’ social media platforms, including Unicorn Snot, Kate Spade NY, Sweetzels, Paradise Fruit Co., CHEFMADE, Ocean Spray, and Barilla Established a consistent brand and voice for La Bearded Lady across digital and social landscapes while building brand awareness through paid social media content Instagram content has collectively received over 250,000 impressions in 2020 and 2021



Deck Barn

• Branchburg, New Jersey, United States

• Vice President Operations

  • Mar 2021 - Jan 2022

  Designed the company brand identity and website and implemented a consistent voice across digital and print platforms Design digital and print advertising materials to promote company and brand awareness and develop features in local magazines, including Bridgewater Lifestyle Magazine Manage social media platforms to advertise brands, materials, promotions, and events Increased office efficiency by overhauling the company's filing system, overseeing product shipping/receiving schedules, and managing customer and contractor communication Perform accounting services, including but not limited to preparing check requests, bank deposits, expense reports, sales and purchase orders, and invoices weekly



Hunterdon Brewing Company

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Graphic Designer

  • May 2015 - Feb 2021

  Design advertising, social media, promotional, and point-of-sale (POS) collateral for over 200 national and international craft beer, cider, spirits, and specialty brands distributed throughout New Jersey Create and implement design materials for brand launches (Demented Brewing Co., Ironbound Hard Cider, and Bell’s Brewery) and marketing campaigns (Stone Brewing IPA Madness, Dogfish Head Record Store Day, and Tröegs First Squeeze) Manage social media platforms (Facebook, Instagram, and Twitter) by creating and scheduling daily content using Sprout Social to augment brand awareness Perform photoshoots to create product and promotional images for social media, sales, and advertising materials Collaborated with Founders Brewing Company’s New Jersey/Delaware Market Manager to redesign a series of POS materials to be distributed and utilized nationally Manage the in-house print studio by operating large/small-format printers, perform inventories and supply orders, update and research suppliers/materials, and maintain expense records



Robert Half

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Freelance Graphic Designer

  • Dec 2014 - Mar 2015

  Collaborated with staffing representatives to be placed at a variety of creative agencies, including EFK Group, Oxford Communications, and HealthEd Designed mobile website concepts for Windsor Healthcare Communities, LECOM Medical, and Centurion Ministries Developed a series of print, digital, and POS collateral for clients, including Philadelphia Marathon, Rider University, North Carolina State University, and Tejon Ranch Company Collaborated with staffing representatives to be placed at a variety of creative agencies, including EFK Group, Oxford Communications, and HealthEd Designed mobile website concepts for Windsor Healthcare Communities, LECOM Medical, and Centurion Ministries Developed a series of print, digital, and POS collateral for clients, including Philadelphia Marathon, Rider University, North Carolina State University, and Tejon Ranch Company