Social Media Manager, Americas

• Jan 2023 - Present

Green Council Member

• Oct 2023 - Present

Social Media Manager

• Sep 2019 - Dec 2022

-Implement a weekly social content calendar and distribution plan for all social media programs in accordance with brand guidelines and key business verticals. -Produce and publish high-quality, cross-channel creative content that tells the story of the brand through photography, video, visual graphics, and copywriting uploaded through Hootsuite. -Determine how to incorporate the latest creative trends and culturally relevant moments into a comprehensive social media marketing strategy. -Manage a community of users by moderating and responding to comments across all owned channels. -Solved business problems by increasing lease enrollment by 58.3% (24 salon suite owners to 38 salon suite owners) through state-specific marketing campaigns. -Increased Google rankings within four weeks with SEO keyword strategy, resulting in an increase in organic search visibility and site rankings (Google business content post received 48.7k views). Show less

Chief Marketing Officer

• Jun 2021 - May 2022

-Developed a socially-led omni channel campaign driven by insights that drove sales by 101.3% ($144,821.84 increased revenue within 10 months of employment). -Improved content performance by identifying weaknesses in the digital media landscape and refining social media marketing strategies based on critical benchmarks. -Managed and developed A/B tests. Utilize the results of those experiments to develop innovative and creative approaches for various stages of the funnel. -Lead the development of SS's social media content among cross-functional teams and external partners in order to develop a cohesive audience-first content strategy that will increase visibility, credibility, and consideration of the brand. -Assessed social & data listening software tool reports to determine our prospect audiences through owned channels and product pages. -Optimized social media performance by 3,476% on Instagram, and increased by 103.1% on Facebook business page performance within the first week of employment. -Optimized acquisition channels by 53.1% on Instagram (15,400 followers to 23,580 followers) and 19% on Facebook (25,000 followers to 29,763 followers) within 10 months of employment. -Presented monthly metric reports to the CEO that included key audience segments from earned and paid media, revenue growth, audience growth, and productive feedback loops with new content ideas, refinements, and adjustments for the following content launch. Show less

Founder

• Sep 2016 - May 2022

-Worked with cross-functional stakeholders to ensure social media is accurately represented in key business initiatives, events, and activations for the client/company I represented. -Established partnerships with third-party publishers on sponsored content programs for grammy-nominated artists, major media companies, as well as smaller content networks and individuals. -Managed talent marketing strategy including outreach, product seeding, and contracts. -Requested rights and approval of user-generated content from micro and macro influencers. -Assisted in event planning, press outreach, and pitching. -Developed and implemented customer personas to enhance the existing customer journey maps from the first touchpoint to the application. -Planned and executed detailed social media and content programs for companies in the B2B and B2C sectors. -Implemented creative strategies for communicating with clients through monthly newsletters, email marketing, and digital products. -Developed recommendations for national product launches, giveaways, purpose campaigns, and opportunities for social engagement through talent and owned channels. -Created original content that has garnered 1.9 million combined views on Tiktok, 22,933 impressions on Instagram, and organically reached 80,500 accounts on Facebook and 3 million impressions on Twitter. Show less

Volunteer Media Journalist

• Jan 2015 - Jul 2019

-Pitched topic ideas to enhance blog performance. -Wrote compelling stories for online publication. -Edited newsletters and various online promotional pieces. -Employed keyword research tools, trends and analytics to create -SEO-focused articles that drove organic traffic. -Pitched topic ideas to enhance blog performance. -Wrote compelling stories for online publication. -Edited newsletters and various online promotional pieces. -Employed keyword research tools, trends and analytics to create -SEO-focused articles that drove organic traffic.