Experience

Công Ty Cổ Phần Bột Thực Phẩm Tài Ký

• Vietnam
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Trade Marketing Leader

  • Nov 2019 - Present

  - Responsible for planning the Trade Marketing strategies for the channel, category in line with company business objective. - Develop trade promotion activities from proposing, implementing, tracking, evaluating to payment. - Track results, evaluate and respond to Trade Marketing activities/ promotions and report to the BOD. - Support Sales/Marketing Manager on product development, sales forecasts and other jobs as assigned. - Analyze the market by collecting information, research market, analyzing competitors and reporting category (internal, external), consumer trends to propose trade marketing action plan for particular regions/areas. - Analyze sales history to categorize needs and build up safety stock and re-order points by SKU to ensure product availability while optimizing occupancy rates and inventory turnover. - Track the develop new products to ensure timely support and on-time launching plans are implemented in a comprehensive. - Manage and track budget to ensure trade marketing activities do not exceed the allocated budget. - Coordinate with internal and external departments to get J2BD. Show less



Tập đoàn Tân Hiệp Phát

• Vietnam
• Food and Beverage Services
• 200 - 300 Employee

• Trade Maketing Executive

  • Feb 2019 - Oct 2019

  - Checking and evaluating Trade Marketing programs: + Evaluate the results of display, SDO, coverage programs implemented in the distributor or in the provinces. + Learn and analyze what issue to successful or unsuccessful trade programs. + Ensure the accuracy of the check displayed results. - Evaluating and analyzing the coverage of fast moving products, SDO, display programs, ... to find out the reasons, the implementation results have not been successful or successful. - Report the trade marketing activities of competitors, search and provide market information: price, products, sale promotion, ..., the activities of competitors promptly and accurately. - Co-ordinating with sales department to implement business Objectives: + Analyzing and reporting sales volume distribution channels for sales departments, analyzing sale performance with target. + Visit the market to monitor the results of trade programs, get feedback from customers and sales team, then recommending appropriate trade programs for each distribution channel, each specific market (if necessary) for trade marketing manager. Show less