Mar-Com Manager

• Nov 2022 - Present

Senior Specialist, Corporate Affairs & PR

• Apr 2022 - Aug 2022

Press relations: • Maintaining relationship with the press for communication, in order to strengthen the brand image of the Group, BUs, company’s product lines, and projects related to building positioning and brand image. • Working with related parties to manage communication during the crisis in order to keep the company's brand image in the hearts of customers and the community. • Writing press releases; organizing interviews with company representatives; and providing information to reporters, investors, and others at company events. Brand communications: • Manage and distribute internal and external content (articles, PR, fanpages, websites, other digital channels...) about the Group and the BUs’ product lines as assigned by the Brand and Communication Director. • Implement brand communication plans for the Group and its sub-brands in order to optimize revenue and maximize brand awareness. • Organize the implementation of CSR, CSV, external relations activities with related parties. Show less

PR Team Leader

• Oct 2021 - Apr 2022

Projects communications: • Cooperate with Marketing Department and Sales Department to develop PR Master Plan and Action Plan to fit projects’ phases of selling in order to maximize sales rate. • Managing, developing and orienting content/ images/ videos on all projects’ communication channels to fit PR Master Plan and approach to target customers. • Cooperate with Marketing Department and Sales Department to conceptualize, organize external events such as Sales Event, Press Conference, Customer Conference,... Brand communications: • Conceptualizing, planning PR strategy in order to build, position, maintain and develop corporate’s branding. • Managing, orienting content, images, creating all forms of corporate’s news, brochure, website,… • Establishing and maintaining relationships with the press, communications agencies. Internal communications: • Conceptualizing, building up plan and developing internal communications products in order to deliver BOD’s key messages, corporate’s culture to all staffs. • Cooperating with other departments to organize seminars, internal events, YEP. Orienting and building up team: • Training and orienting to develop executive team fitting to individuals’ abilities. • Frequently making analyzation/ evaluation to each team member to propose effective solutions of people development. Show less

Public Relations Specialist

• Feb 2020 - Sep 2021

Internal communications: • Conceptualizing, building up strategic plan and organizing, co-ordinating team members to execute internal communications products (e.g. design, video, talkshow, podcast, bulletin), to deliver BOD’s strategic business plan, company’s culture to all staffs within a systems of 1.000 people. • Organizing, co-ordinating, developing concept/ content and being a spokesman/ MC for newscasts, events, internal communications programs. Check out my videos at: https://bit.ly/3BCUN8N External communications: • Conceptualizing, building up strategic communication plan and developing content/ images/ videos for leading products/ projects to support and boost sales. • Developing, managing and building up strategic content for all company’s communication channels, delivering the core values and corporate’s culture to customers/ partners. Event organization: • Conceptualizing, building up plan, balancing the resources and organizing online or offline real estate events and internal company events. Show less

Media News Reporter

• Nov 2016 - Dec 2019

• Main in-charge of writing - editing news, taking photos, recording videos for breaking news, events, stories in Vietnam and foreign countries. Delivered information must adapt criterias of promptness, accurateness and truthfulness. • Searching, filtering information from international and domestic news agency, analyzing to find out top trending topics in order to build up reasonable content plan. • Planning to interview key persons for writing articles, researching for specicalized subjects to building up deep and interesting interview questions. • Maintaining relationships with the government, ensuring to be supplied news accurately and timely. • Working with advertising team to produce PR articles, media products for clients. • Cooperating with Internal Communication team for internal events such as Zalo AI Summit, Zalo Hackathon,... • Check out some of my highlighted news articles at: http://bit.ly/3VBcsGw Show less

Marketing Executive

• Feb 2016 - Dec 2016

• Conceptualizing and developing strategic marketing plan, implementation plan for events, marketing campaigns of all brands, ensuring the smooth of each given task, balancing the cost and analyzing the results of each finished events/ campaigns. • Conceptualizing and building up content plan for marketing products (POSM, videos, posts) to drive product adoption, revenue and value for customer segments. • Responsible for all company’s communications - marketing channels: Facebook, Youtube, Website, E-newsletter, Bulletin,... • Updating market trends, analyzing competitors in order to upgrade products/ services quality for a better customers experiences. • Cooperating with domestic and international partners to organize events, marketing campaigns. Show less

Creative Copywriter

• Jan 2015 - Jan 2016

• Conceptualizing and brain-storming for big idea, directions, storyboard,... for brand’s advertising campaign and marketing materials from ATL to BTL such as digital contents, POSMs, event materials,... • Researching for social trending, customer’s behaviors/ insight those meet to brand’s image and target customers in order to implement marketing content such as social posts, video series, events,... • Co-operating with Account Team to develop brand’s multi-channels communication strategy. • Building up and executing content strategy for each advertising campaign to adapt customer’s requirements. • Responsible for campaign’s key visual, taglines, slogans, TVC, photo/ video production. • Outstanding project: Series “Bep nha & mon pho” for Häfele brand: https://bit.ly/3UrktNo. My role was to: making the concept, storyboard, scenario, photography. Show less

Event Organizer

• Jan 2012 - Jan 2015

Cooperated with many companies, organized many events such as annual conferences, birthday parties, gala dinners, promotional events from Saigon to Vung Tau, Phan Thiet, Nha Trang, Da Lat,... Planning and organizing numerous aspects of events i.e. ideas, operations, music, lighting,... Cooperated with many companies, organized many events such as annual conferences, birthday parties, gala dinners, promotional events from Saigon to Vung Tau, Phan Thiet, Nha Trang, Da Lat,... Planning and organizing numerous aspects of events i.e. ideas, operations, music, lighting,...

Tour Guide

• Jun 2013 - Jul 2014