Experience

Maika Global

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Account Manager

  • Oct 2021 - Present



Definition

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Communications Consultant

  • Mar 2014 - Sep 2020

  - Manage relationships with clients and the media within the GCC - Proofread content in both English and Arabic and provide editing when necessary - Develop media outreach programs - Organize events including press conferences, exhibitions and press tours - Prepare briefing documents for official spokespeople - Conducting research across diverse sectors to stay ahead of the developments - Manage administration tasks (mounting coverage, reporting, ensuring that PR actions are delivered on time) - Prepare daily/monthly/yearly monitoring reports with coverage analysis - Develop PR key messages



Fine Graphics ME

• Saudi Arabia
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Nov 2012 - Mar 2014

  I currently handle key clients from the company’s Advertising and Public Relations practices. I am broadly involved in strategising, ideation and quality control, enabling my team to achieve their goal of meeting and exceeding client expectations. Key Responsibilities in PR and Media Relations: - Building strong rapport with main regional and Pan Arab media - Preparing communications strategy for the client - Supervising my team and guiding them as they execute day-to-day PR activities such as drafting & issuing press releases, arranging media interviews, organising press conferences, coordinating with suppliers and media, media monitoring, among others Key Responsibilities in Advertising: - Client servicing - Coordinating with creative department regarding content for ads/brochures/ leaflets - Quality control of all ads/ booklets/ brochures to ensure that they meet the highest standards - Working closely with my team to coordinate with newspapers and magazines to book insertions for ads - Supervising my team as they contact printing companies and publications to ensure that the materials are published in accordance with the expected level of quality and on the date requested by the client



Orient Planet Group

• United Arab Emirates
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Media Relations Executive

  • 2009 - 2012

  - Working with various media for the purpose of informing the public of an organization’s mission, policies, and practices in a positive, credible, and consistent manner. - Coordinating with the media personalities and resources that facilitate the organization in getting a favorable, timely, widespread editorial coverage. - The goal of media relations is to maximize positive coverage in the mass media (TV, newspapers, magazines, radio, and internet) - Build strong relationship with the media (TV, Radio, Newspaper, Magazine, and Portals) to increase client’s coverage. - Keep in touch with the media via phone or e-mails and gain their friendship. - Read newspapers and magazines and check opportunities for interviews or feature articles. - Send press releases or press invitations to the media and follow up with them. - Organize press conferences and events. - Attend press conferences, events and exhibitions and get to know new media and secure interviews for our clients - Coordinate between the client & the media representatives. - Prepare yearly PR plan for clients - Help and support executives with their events, interview requests and feature articles. - Update the media database on daily basis. - Reply to journalist requests on daily basis. - Prepare media list for each client. - Read articles of journalists to understand how they write, and check if our press release would be of interest to them. - Visit bookstore twice a week to check for new magazines released. - Distribute gifts to journalists on occasions. - Meeting journalists from each publication and create a bond between both ends - Learn from each editor/journalist secrets of getting a good coverage or information we didn’t know to help our company improve the client coverage. - Following the editorial calendar of each magazine to maximize coverage and to obtain better results. - Proofread press releases. - Secure interviews for our clients to meet the deliverables



Creative Impact sarl

• Lebanon

• Retail Representative/ Merchandizer

  • Jan 2009 - May 2009

  -Visiting supermarkets and controlling the audio advertising. - Checking on different brands that we represent. - Following up the displays, planogram, missing SKU and expiry dates. -Visiting supermarkets and controlling the audio advertising. - Checking on different brands that we represent. - Following up the displays, planogram, missing SKU and expiry dates.



Blink

• United Arab Emirates
• Design Services
• 1 - 100 Employee

• Administration

  • Feb 2008 - Apr 2008

  secretary and office work secretary and office work