차장

• Jan 2022 - Present

Deicision Management Cards&Asst Team Leader

• Jan 2019 - Dec 2021

[1] Bigdata Project Transition[2] Cards Mid Year Forecasting Model[3] COPs Enhancement and My Offer Campaign channel implementation[4] Successful Conversion from DB to Hive System for Bigdata[5] z-Score Model Implementation & Enhancement[6] Product Profitablity Analysis of new product : Kakoabank CitiCard(Launched), SKT Citicard(Canceled)

Decision Management Digital Analytics Team Leader

• Jan 2019 - Dec 2019

[1] Digital Analytics Team Foundation and Adobe Analytics(Legacy Omniture SiteCatalyst) Tagging R&R Consolidation.[2] Customer digital behaviour analysis using Adobe Analytics Tagging Data[3] Advanced Analysis by integrating Digital data with Bigdata Platform

Decision Managemetnt - Analytics Team Leader

• Jan 2017 - Dec 2018

[1] Transformation Attrition Analysis and Anti-Attrition Strategy[2] Investment product customer segmentation and campaign strategy set-up[3] Cardloan Price Offer model co-development and implementation[4] Bigdata platform introduction and Project initiation

Senior Analyst

• Sep 2004 - Dec 2016

[1] Implementation of Pricing System for FSS Regulation[2] Card Pricing Sensitivity analysis and set-up detail strategy[3] Customer Net Revenue model development and implementation to index for detail analysis[4] PSM(Pro-Active Sales Management) Segment Localization & Campaign Strategy set-up[5] Setting up the Proactive Fee waive model based on cycle basis and running the campaign that was adopted in other country using statistical way. This helped bank stop the Card attrition offering ‘Annual Fee waive’ using above TM channel.[6] For LOP Early Pay-off analysis based on Marketing purpose, making the Prediction Model using only internal information and running & result tracking of campaign[7] Cards cross sale to Banking only customers based on X-sell modelling using internal & eternal variable(including Credit Bureau Information)[8] Setting up the cross sales based Customer Centric data mart for universal expansion ( X-sell & Up-sell holding by product & segment level including Bureau Information. )[9] Designing the Business analysing Reports & in detail strategy such as RSP Investment SWOT, Card Sales Charge-Off model, Card Water-Fal1, Card & UPL Cross Sale modelling, Investment/Installment Cross Sale model..(BAU model)[10] Executing Cross sale campaign for Investment product, card sale based on customer product holding information based on Customer Centric data mart.(BAU job)[11] PCB segmentation and campaign[12] Total customer base financial analysis[13] UPL eligible company simulation and install[14] Corporate bank FX customer anti-attrition and acquisition analysis

Strategy Planner & Loan PM(Product Manager) – Consumer Banking Mktg. Dept

• Feb 2003 - Aug 2004

[1] Analysing & Revising Mortgage Product by P&L RAC (Risk Acceptance Criteria) standard[2] Converting the OLTP base Mortgage Collateral Management System to Analytical base DBMS system and make a executive’s decision management report system[3] Member of BASEL TFT (In Consumer Exposure side, Credit cost review according to the result of RAROC consulting (Exceuted by Oliver-Wyman consulting Group) strategic decision management[4] Prepared the Revision Plan Report of KorAm ASS/BSS Scoring (Co-work with Consumer Credit Risk Management)[5] Basic design & SAS programming the Consumer Loan MIS and Outlook with SAS Solution connected with Management Accounting System, Revenue drivers & Credit Bureau(Internal) segment(I think it was the first time in Legacy KorAm history).[6] Participated in Marginal Loan(Deposit collateral loan, Group Deal Loan, Military Mutual Aided Associates backed loan and so on) TFT .[7] Maintenance & Designing the basic RAC & Scoring segmentation of Consumer Banking Loan in Legacy KorAm.

CRM Staff

• Jul 2002 - Aug 2004

[1] Joined the CRM long term Strategy Consulting with BearingPoint & Uniboss as a Project member of Analysing & Modeling section , CRM process analysis. ( CV & BS modeling of ex-Koram active consumer customers ( 3/2004 – 8/2004) . [2] Joined the Real-Time & Batch type Customer DB cleansing project of Legacy & DWH with Tas Tech & Eastern Technology consortium (7/2003 ~ 10/2003)[3] Developed the Apartment resident customer information DB system and application for PB & Associate PB by using cleansed customer DB.[4] Strategic maintenance & re-designed the SFA system for PB .[5] Supporting micro marketing target DB for branch Royal customer acquistion & administraion.[6] Designing the Consumer banking Asset MIS definition and deep analysis for the Executive’s strategic decision management

BANK OF KOREA governmental policy borrowing officer of Koram bank GyungGi-Do Region

• Jul 2002 - Jan 2003

[1] Conducted BOK governmental policy fund officer of KorAm Bank GyungGi-Do region at Suwon branch.[2] Conducted BOK governmental policy fund management report about G1, G2 fund.[3] Took charge of Bill exchange officer in Southern GyungGi-Do.