Experience

H Hotels Collection
• Greece
• Hospitality
• 1 - 100 Employee
• Marketing Manager

  • Mar 2023 - Present


MSC Cruises

• Switzerland
• Travel Arrangements
• 700 & Above Employee

• Marketing Executive

  • Feb 2022 - Mar 2023

  • Developing and executing the email marketing strategy and campaigns for B2B and B2C channels • Managing the CRM team and ensuring that we deliver high-quality email marketing communications according to our segments and that the marketing plan is followed • Executing A/B tests in our email marketing communications, social media, and website to optimise our content according to our targets and increase the conversation rate • Creating and executing promotional campaigns as well as all promotional materials to support them across all the channels like social media posts, digital campaigns, brochures, flyers, TV advertisements, print • Working on the MSC Cruises' loyalty programme to ensure customer satisfaction, increase loyalty and brand awareness •Organising and executing lead acquisition campaigns • Working on Social Media management as well as the creation of digital marketing campaigns • Assisting in the website maintenance and development • Working on photoshop creating promotional material • Creating seasonal brochures demonstrating MSC Cruises' products and services, in cooperation with graphic designing agencies • Creating presentations • Managing the Co-Marketing activities with travel partners ensuring the brand guidelines are followed • Tracking the Co-Marketing activities' performance, setting & measuring the KPIs and measuring the return on investment, ROI • Organising corporate events, and ship visits for consumers and travel partners Co-ordinating the sales team for tracking the marketing activities with their accounts • Ensuring brand standards are applied and followed across all the activities of the company and channels Show less



Manolis Taverna

• United Kingdom
• Restaurants
• 1 - 100 Employee

• Marketing and Social Media Manager

  • Jan 2018 - Dec 2018

  • Repositioned & rebranded the company in the market • Created a marketing strategy and marketing plan for the business as well as set the first brand guidelines • Ensured that the whole team was following the brand guidelines and that we were delivering an incredible customer journey • Built the social media accounts of the company • Executed digital campaigns to reach the target audience of the company and increase brand awareness and loyalty • Worked and executed the advertisement campaign for the company across TV, press and radio • Created engaging social media content, promoting the company's philosophy • Managed and dealt with customer events, requests, and complaints • Trained new members of the team ensuring they were fully aware of company values, standards and philosophy • Designed service blueprint in cooperation with the Managing Director • Supervising the PR activities of the business Show less



Let's Paint Rhodes

• Project and Marketing Manager

  • Jan 2017 - Sep 2018

  Let’s paint Rhodes was a non-profit event similar to the Holi Festival, that supported the non-governmental organization ‘’Make a wish – Greece’’ to fulfil the wish of a child with chronic illness and was conducted for 2 consecutive years. • Developed and design the entire event • Managed a team of 20 people for the event preparation and a team of 3 for the marketing activities such as the PR, social media, advertising • Designed and executed the marketing plan for the event • Created social media plan and social media channels for the event • Built & managed the website of the event • Worked on the social media content in cooperation with the photographer and the graphic designer • Created a Database for the event and executed email marketing campaigns to increase the number of people participating in the event • Scouted and collected funding for the project (as the whole event was non-profitable) • Contacted VIP guests to make a deal for them to take part in the event • Location scouting for the event and designing the event's blueprint • Created advertisements for press and radio to further promote the event Show less