Kyra Fierro

Omnichannel Marketing at Amsale New York
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • French (Minor) -

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Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Omnichannel Marketing
      • Mar 2017 - Present

      • Facilitate relationships between Amsale brand and our network of wedding and fashion industry professionals• Create opportunities for cross-brand collaboration and business development• Coordinate photo shoots for content creation with photographers, wedding vendors and social media influencers• Pull gowns and distribute samples for press events, television and movie segments, styled shoots, workshops etc.• Provide styling and vendor recommendations to Amsale clients via multiple channels and coordinate with network of Amsale partners • Support seasonal campaign shoots, runway shows and bridal market and provide marketing support for collection previews, launch parties and other company events Show less

    • Personal Stylist & Client Service Supervisor
      • Mar 2017 - Present

      • Provide live styling consultations and answer questions for clients visiting and interacting with Amsale and Christos website pages• Program and develop CRM platform for company use• Develop geo-targeted marketing program for Collection Preview Events including RSVP landing pages and promotional assets for retail accounts• Create and distribute trade newsletters and email campaigns to various account lists and mailing list subscribers• Work on Marketing & PR team for press sampling requests, custom pitch galleries/look books, social media planning, paid media placement and Real Wedding website features• Assist with special events coordination and collection presentations for Bridal Fashion Week and otherwise Show less

    • Bridal Studio Manager
      • Sep 2014 - Mar 2017

      • Provide styling/sizing recommendations to brides, maintain scheduling and act as point of contact• Process/log purchase orders from all wholesale accounts, schedule shipments and research/pursue potential new retail relationships• Produce new collection photo shoot (including site/vendor selection, model casting, day-of coordination, catering)• Organize and attend industry events during Bridal Fashion Week including budgeting, catering and itinerary• Make sample order recommendations to retailers according to seasonal trends and regional sales reports• Work with designer to learn all facets of operating a boutique design house as well as a running a brand within the wedding industry Show less

    • Bridal Consultant & Press Representative
      • Jun 2013 - Mar 2017

      • Work with brides throughout the dress selection process and provide styling and sizing recommendations• Maintain/ update all social media accounts daily including Instagram, Facebook, Twitter, Pinterest, Google + and Modern Love Stories blog features for company blog• Handle all sampling requests and publicity inquiries with blogs, magazines, events etc.• Curate seasonal press kits for media contacts, retail accounts, photographers, stylists etc. • Establish and maintain relationships with industry vendors for networking and future collaborations Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Content Analyst
      • Nov 2012 - May 2013

      • Upload 3,000+ images for Project Wedding website development • Identify and enter specifications for 75+ wedding gown collections into working database • Tag and log photos for website developers according to category/season/style in areas such as florals, décor, stationary, destinations, hair, beauty, jewelry, favors, cakes etc. • Maintain progress reports with Bridal Fashion Sales Manager to meet and exceed project goals • Upload 3,000+ images for Project Wedding website development • Identify and enter specifications for 75+ wedding gown collections into working database • Tag and log photos for website developers according to category/season/style in areas such as florals, décor, stationary, destinations, hair, beauty, jewelry, favors, cakes etc. • Maintain progress reports with Bridal Fashion Sales Manager to meet and exceed project goals

    • United States
    • Design Services
    • 1 - 100 Employee
    • Stylist Coordinator
      • May 2012 - May 2013

      • Offer input and styling assistance for bridal, boudoir and engagement photo shoots • Write weekly segments including Chic Vendor Spotlights, Real Wedding & Engagement Sessions and seasonal style guide features • Assist with editorial calendar, story line placement and social media coverage • Maintain records of styling purchases, receipts, reimbursements and invoices • Participate in model casting and provide on-site assistance for editorial photo shoots including Donna Morgan bridesmaids campaign • Sit in at bridal fashion shows/events on behalf of the head stylist to take photos/notes, ask questions and gather press materials Show less

    • United States
    • Events Services
    • Production Assistant
      • May 2012 - Aug 2012

      • Assist with administrative tasks during pre-production, production and post-production events • Complete inventory orders of flowers, linens, stemware etc. • Maintain up-to-date organization of client portfolios • Help prepare event proposals for client consultations • Assist the event planner on-site with event logistics • Assist with administrative tasks during pre-production, production and post-production events • Complete inventory orders of flowers, linens, stemware etc. • Maintain up-to-date organization of client portfolios • Help prepare event proposals for client consultations • Assist the event planner on-site with event logistics

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Brand Manager
      • Nov 2011 - Jul 2012

      • Facilitate on-site promotional events for various marketing campaigns including ESPN, Jeep, Kia, NBA & Sargento • Ignite enthusiasm among crowd, participants etc. at marketing events • Lead Ignition marketing team to implement effective publicity strategies and event logistics • Provide feedback and analyses of overall event experience and Brand Ambassador team members to account executives • Facilitate on-site promotional events for various marketing campaigns including ESPN, Jeep, Kia, NBA & Sargento • Ignite enthusiasm among crowd, participants etc. at marketing events • Lead Ignition marketing team to implement effective publicity strategies and event logistics • Provide feedback and analyses of overall event experience and Brand Ambassador team members to account executives

    • United States
    • Online Media
    • 1 - 100 Employee
    • Events Coordinator
      • Sep 2010 - Dec 2011

      • Research debate venues and manage reservations • Order A/V equipment and coordinate floor plan set-up • Craft/publish press releases to local media outlets • Operate SEO for PublicSquare.net • Establish and maintain vendor/media relationships • Research debate venues and manage reservations • Order A/V equipment and coordinate floor plan set-up • Craft/publish press releases to local media outlets • Operate SEO for PublicSquare.net • Establish and maintain vendor/media relationships

Education

  • University of Maryland College Park
    Bachelor, Communication, General
    2009 - 2013

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