Digital Marketing

• Sep 2020 - Present

Marketing Manager

• 2017 - 2020

• Effectively optimized the digital marketing campaigns of key brands as a result of 16% YoY growth of annual sales revenue• Established long-term partnerships with lifestyle and designer brands that strengthened merchandise mix and promotional results• Analyzed data from experiments and developed growth strategies to optimize growth drivers and key metrics in the AARRR funnel• Explored and executed content campaigns to promote brands, drive engagement and introduce dose of lifestyle inspiration to customers

Senior Account Executive

• 2015 - 2017

• Key accounts including HSBC, Coca-Cola, Octopus, Kellogg’s, Hardee’s, Jollibee, Pringles, etc.• Elevated offer and delivery of the agency to key clients in APAC region resulting growth in total project value • Key accounts including HSBC, Coca-Cola, Octopus, Kellogg’s, Hardee’s, Jollibee, Pringles, etc.• Elevated offer and delivery of the agency to key clients in APAC region resulting growth in total project value

Project Executive

• 2012 - 2015

• Expanded the market presence of “Hong Kong Design Gallery” in Greater China Region to over 30 POS under the successful strategic partnership with New World Department Store and LEVVV. • Led the focus group discussion in GCR that generated a 118 pages report of consumer insights and actionable recommendations• Acted as consultant to 50+ Designer brands and directly managed e-commerce, O2O marketing, year-round thematic promotions to deliver growth for their businesses • Expanded the market presence of “Hong Kong Design Gallery” in Greater China Region to over 30 POS under the successful strategic partnership with New World Department Store and LEVVV. • Led the focus group discussion in GCR that generated a 118 pages report of consumer insights and actionable recommendations• Acted as consultant to 50+ Designer brands and directly managed e-commerce, O2O marketing, year-round thematic promotions to deliver growth for their businesses

Marketing Executive

• 2011 - 2012

• Drove growth in retail business of over 200 POS with thematic retail promotions and effective trade marketing• Managed the pricing, packaging, stock forecast of over 150 SKUs covering kitchen assortments, baking and wine accessories.• Worked closely with creative team for content creation on social media, design of presentation and packaging. • Drove growth in retail business of over 200 POS with thematic retail promotions and effective trade marketing• Managed the pricing, packaging, stock forecast of over 150 SKUs covering kitchen assortments, baking and wine accessories.• Worked closely with creative team for content creation on social media, design of presentation and packaging.

Fair Assistant

• 2008 - 2011

• Conducted market research to improve lead generation• Maintained CRM database with metrics such as customer profile, participation history, grouping and tier, etc. • Assisted the production and logistics of printed materials e.g. fair catalogues, press kits • Conducted market research to improve lead generation• Maintained CRM database with metrics such as customer profile, participation history, grouping and tier, etc. • Assisted the production and logistics of printed materials e.g. fair catalogues, press kits