Experience

Flo Health Inc.

• United Kingdom
• Wellness and Fitness Services
• 300 - 400 Employee

• Director of Medical Affairs & Partnerships

  • Jul 2022 - Present



Norgine

• Netherlands
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Head of Digital Centre of Excellence

  • Jan 2020 - Jul 2022

  Leading digital innovation across multiple functions with a focus on healthcare professional and patient digital engagement. Key achievements:- Led the development of a class I medical device app for patients to detect changes in cognitive function early to prevent further damage. The app included HCP access to patient data and alerts when patients required support. Personal achievements included the development of regulatory documentation for certification, internal processes for software medical devices, patient, carer and HCP testing group creation and ongoing refinement of the product with their input. Launched in 4 languages across multiple territories. - Led the multichannel content aspect of Veeva CRM launch, including CLM content, rep led email and integrations with previously established Veeva PromoMats. The timeline accelerated by 6 months due to the pandemic and increased modules released in a shorter timeframe.- Expanded the remit of the content management system for digital content to include rep driven emails, establishing compliance guidelines that allow consistency across all affiliate markets and reduces cost to localise content from Global Brand teams. - Supported enterprise-wide COVID communications in a cross-functional team including a well-being survey and action plan for each office location. New channels and content were built every week including e-learning, webinars, screensavers and introducing new interaction features to online meetings.

• Global Digital Marketing Lead

  • May 2017 - Jan 2020

  Responsible for defining the global digital strategy and leading functional and affiliate team members to achieve maximum value from new technologies and innovations. Accelerating digital engagement within the business and weaving technology into all commercial areas. Collaborating with all functions across the business to lead innovation through prioritising, defining and implementing new digital experiences for patients and our customers. Key achievements include:- Grew Norgine's digital experience in the first dedicated digital marketing role in the Global team. - Developed a network of digital advocates across the business and pushed Norgine to create innovative digital initiatives through internal campaigns and demonstrating new technology opportunities. - Redefined the process of localising digital content across the Norgine world, implementing content management systems for web and tablet detail aid content that reduces cost and time to market.- Led the development of Norgine’s first branded patient chatbot, fulfilling patients’ need for 24/7 support. This has now been extended to include multiple markets and the same technology has been used to create a healthcare professional focused chatbot for a different brand. - Part of the project team implementing eCommerce for a medical device directly to consumers through Amazon, SEM and social media marketing. New approval routes and distribution processes had to be created with teams that were more familiar with the constraints of prescription only products.

• Digital Content Lead

  • Jun 2016 - May 2017

  Responsible for defining and implementing the digital strategy for multiple brands across the UK & Ireland. Supported Brand Managers to plan, create and maintain highly effective digital marketing tools that are fully integrated with other channels and brand plans and meet brand and corporate KPIs. Key achievements:- Led the development and deployment of a multiple brand microsite that created cross-fertilisation of customers across the portfolio of products. - Launched three tablet detail aids in the UK & Ireland including writing training documents and validation scenarios for hospital specialists who had not previously used digital detail aids.- Designed and coded a brand website, which involved zero brand spend.



Takeda

• Japan
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Operations Manager

  • Dec 2014 - Jun 2016

  Responsible for creating the digital strategic plan for an established brand and implementation of all digital and primary care promotional tactics. Currently managing all of the digital campaign, clinical promotional campaign, and patient support programme. Holding budget control for the brand and ensure that other brand team members stay within their allocated project budgets. Leading the cross-functional meetings to engage stakeholders in key projects and then present the outputs to the sales force and senior management. Presenting and facilitating in all of the foundation training programmes for the brand and assessed the sales force members on their learning.Working with other key functions including Business Intelligence and Commercial to create a picture of the customer and patient environments and define strategies to meet these needs with the brand team. Preparing business cases for key strategies and tactics for the brand and create project plans with key stakeholders to secure funding and resource. Working regularly with compliance, medical affairs and pharmacovigilance to ensure compliance of all tactics with established standards and guidelines and ensure alignment with key Global procedures and policies where appropriate. Key achievements:• Presented to 150 senior executives in January 2016 on a local digital pilot which resulted in gaining a transformation award for customer centricity that was voted for by the delegates. • Winning an award in October 2015 for innovation based on the creation of a digital platform to allow geo-targeted, personalised emails to be sent by the sales force. This resulted in a nomination for a EUCAN wide transformation award. • Led the harmonisation & optimisation of an established brand's web presence to ensure growing visibility of the brand for patients, customers and the general public. This resulted in a shift from 18 unique views a month to 640 per month with no external promotion.

• Product Executive

  • Jan 2014 - Dec 2014

  Development of the clinical promotional campaign including revision and roll-out of the first clinical iSell (iPad application) in Takeda UK to the Sales Force. This required key stakeholder management, agency management; media schedule management and clinical congress exhibition stand design. Led the creation of a new patient support program and digital campaign for this product aligning all of the marketing channels to the brand strategy while engaging input from all aspects of the business, including the sales force. Key achievements:• Was in the core team that developed the clinical campaign for the erectile dysfunction product Vitaros, which went onto to win the PM Gold Target Award for Secondary Care Advertisement. • Created and implemented different sales force training programs for both new and established brands and was heavily involved in the iPad iSell roll-out to the sales force. This included bringing in new technology to increase engagement and progression tracking through iPad apps and training the sales force on the use of iPads in customer interactions.• Instrumental in launching a new training platform, Clix, to head office and the field team which included designing and creating web-based training programs to fit within the system. This included leading training to the whole organisation on the online system.

• Marketing Assistant

  • Nov 2012 - Jan 2014

  Tasked with updating materials and training to support promotional pilot for surgical product (POM) in a device market. Also involved in pre-launch of in-licensed product in urology including agency selections, strategy meetings and concept design. Began on a 3-month fixed term contract which was extended and then made permanent. Implemented a new eLMS for the sales force and head office colleagues and project managed the therapy area and product training programs. Gained great operational knowledge around multiple therapy areas and industry systems including Zinc Maps.



Asda

• Retail
• 700 & Above Employee

• Sales Assistant

  • Oct 2007 - Nov 2012



Royal Veterinary College, U. of London

• United Kingdom
• Higher Education
• 700 & Above Employee

• Bioveterinary Science Student

  • Sep 2009 - Jun 2012

  During my degree, I studied a blend of biological sciences relating to animals and humans. During my second and third year laboratory projects I became accustomed to designing, planning and carrying out experiments which helped me refine my organisational and strategic planning skills. In the third year of my degree, I increased my laboratory experience through practical investigative biology and experimental cardiovascular pharmacology modules. I participated in advanced concepts in bio business unit which allowed me to combine my scientific understanding with my people skills and business acumen to develop marketing strategies and in licensing proposals to a high standard. My degree helped me understand the scientific basis behind medicines which has helped me quickly understand disease areas.