Director of Retail & Product Marketing

• Jan 2019 - Present

Industry Partner Director (Board of Directors)

• Mar 2023 - Present

The National Ornamental & Miscellaneous Metals Association is a group of professionals that fabricate custom metal projects, including railings, gates, fencing, furniture, structural, and miscellaneous. The National Ornamental & Miscellaneous Metals Association is a group of professionals that fabricate custom metal projects, including railings, gates, fencing, furniture, structural, and miscellaneous.

Director of Marketing

• Mar 2017 - Jan 2019

Hired to direct Demilec's branding strategy to more reflect its innovative product line. Marketing financial management and ROI tracking. Innovative and disruptive Campaign launched to drive Architect specifications, Home Builder adoption, and Contractor loyalty. www.nostatusquo.info Social Media & Public Relations management Creative Services management as well as Marketing Collateral material management Sales Liasion for Marketing Digital Management (Website, Landing pages, Salesforce, Pardot, Mail Chimp, Sprout Social, Kanban Flow, promotional store)

Principal Director

• Jul 2013 - 2018

Helping Business Owners Prosper & Marketing Departments Shine! Business Owners - Lower Marketing Costs and Risks Hire a Marketing expert and just pay for their time once a month. We have Marketing Managers that split their time among several small businesses so you can afford to have the experience without the high cost. You may not be ready to take the risk in hiring a full time marketer, so this is a great way to get the expertise without the investment. Marketing Managers & Departments - Show your ROI to the executive team Marketing is our passion and your success is our success. As a marketing professional, you need the behind the scenes support to grow the business of your current employer as well as your personal brand. Services include Marketing Department Performance review, Sales/Marketing Team Building and Extension services.

Marketing Manager (All Divisions)

• Aug 2016 - Mar 2017

Managed an internal agency style department to service all entities for Fortress Building Products which included Fortress Railing, Fortress Fence, Ozco and Fortress Deck. Service ticket requests received from brands such as Tradeshows, branding ideas, digital media campaigns, advertising, press releases, blogging etc. Worked with the General Managers on their annual budgets and ways to maximize their dollars.

Fortress Railing Marketing Manager

• Sep 2014 - Aug 2016

Managed the Brand Marketing, Website, Social Media, PR, Collateral Development and Channel Communications for the Fortress Railing Products brand of residential and commercial metal railing and accessories.Management of inventory, purchasing, and marketing operations.Photography management from site selection to execution.Reinvented the brand through a new website, distributor portal, literature, displays and merchandising as well our new selling story.

Wayne Dalton Brand Manager

• Jan 2014 - Sep 2014

Managed the Brand Marketing, Website, Social Media, PR, Collateral Development and Channel Communications for Wayne Dalton Residential and Commercial Garage Doors at the Overhead Door Corporation. Worked with the team on photography standards and had the opportunity to do some amazing shots in Amish Country. Enjoyed the opportunity of working with the Discovery How's it Made team to do a piece on Wood Garage Doors. Successfully launched the new online architect resource tool that enables architects and specifiers to get the tools they need quickly. Had the wonderful opportunity to work with curb appeal experts Jonathan and Drew Scott from HGTV’s Property Brothers on our Extreme Door Makeover Annual Contest. Developed a user friendly site for submission and voting.

District Marketing Leader, Texas

• Jun 2011 - Jul 2013

Initiation of 1st Education (k-12 and Higher Ed) focused Business Development team and we increased revenue from $12 million to $48 million in 6 months. Development of the 1st District SharePoint site to house financials, product information, client case studies, employee information and business stream information for collaboration and business growth. Drove Customer Satisfaction program to increase scores by 30 points. The District went from bottom 3 to top 3 in the nation in one year and our efforts were recognized nationally as a best practice. Marketing and Merchandising Management for Trane Supply Stores in Texas. Researched and presented Market Trends and Key opportunity to leadership team quarterly. Developed Key Opportunity and Account Growth tracking process for District. Initiated1st online presence through social media, websites, email campaigns and blogs for the District. Developed Monthly Marketing Metrics Dashboard and it is now used as best practice nationally.

Senior Marketing Manager

• Jul 2005 - Jun 2011

Expert in Merchandising design, testing and inventory management First in class product collateral including photography, catalogs, dealer advertisements, product guides and more. Managed a $20+ million budget and coordinated with finance bi weekly to monitor and adjust. Always met budget. Chosen as team leader to launch SAP marketing and sales modules for North American operations as well as one of 4 to guide the transition of the North American corporate headquarters from North Carolina to Texas. Worked globally with our Belgium team to effectively launch new products each year. Successfully launched the first debit card customer loyalty program for Unilin Flooring. Design, direction and management of Video and Photography Assets including script writing, set detail and product direction. Developed and managed multiple brand platforms for Columbia Flooring, Century Flooring, Home Depot, Lowes, Lumber Liquidators, Quick Step and several other private label brands. Executed successful event management (Surfaces 2009, Las Vegas, NV) with a $1 M budget. Event came in under budget and was nominated for Best of Show in the laminate category. Senior Vice President stated, “Flawless”.

Vice President of Sales and Marketing/ Stanley Medical Services

• Oct 2002 - Jul 2005

Successfully launched a marketing/sales program incorporating cutting-edge patient technology, face-to-face relationship marketing and brand recognition. Launched one of North Carolinas first TeleHomecare programs. Strategy to execution of vendor selection, contract negotiations, staff training, testing and patient implementation. Led the first sales/marketing team for HCC. Hired and trained a team of professionals (clinical social workers and nurses) to reach out to physicians, nurses, hospital staff to increase referrals. Home Care Lobbyist on both the state and national level to forward the support of homecare initiatives.

Business Development Professional

• Jan 1999 - Sep 2002

Collaborated with marketing team across the state to create a successful marketing plan. Plan included training and guiding Certified Public Accountants on how to drive the business. Collaborated with marketing team across the state to create a successful marketing plan. Plan included training and guiding Certified Public Accountants on how to drive the business.