Kymberly Cortigiano
Social Media Director at Stasher- Claim this Profile
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Bio
Kathy Ramos
It’s been a pleasure to work with Kym for the last year. She’s been able to revamp our social presence, breathe new life into older content, and create a brand voice that is relatable and accessible for our audience. Along with her execution of our many and varied social media campaigns, Kym has been able to build a real connection with our online community. She enters each project with an open mind and a willingness to collaborate. Her enthusiasm is contagious and her passion for the work helps to fuel the whole team when we’re feeing overwhelmed. I would recommend Kym without hesitation.
Parisa Pourhabib
Reporting to Kym at CreativeLive was the greatest part of my experience there. Anyone who works with Kym can unanimously agree that her positive energy makes you excited to come into the office and create your best work. As a manager, Kym was both a strong leader who guided and protected our social strategy in a fast-paced, high-volume environment, as well as a supportive collaborator who was always open to new ideas and encouraging me to explore and in turn, grow. She has a natural knack for people management and should you be reading this considering a role on Kym’s team, the answer is without a doubt YES! Kym is a social media expert who knows the intricacies of every social channel and is skilled in pairing creative with data to drive traffic, engagement, and revenue. She is also a talented digital marketer, able to partner with email, blog, partnership, content, and production teams to create a dynamic, integrated marketing approach to achieve business KPIs. Kym’s passion for photography and visual storytelling pours into in her day-to-day work, as she is constantly exploring and testing new ways to breathe life into a brand’s voice and image. Kym is adored by every person she works with, as both a leader, team member, and friend, and would make a phenomenal asset to any Social, Marketing or Content team.
Kathy Ramos
It’s been a pleasure to work with Kym for the last year. She’s been able to revamp our social presence, breathe new life into older content, and create a brand voice that is relatable and accessible for our audience. Along with her execution of our many and varied social media campaigns, Kym has been able to build a real connection with our online community. She enters each project with an open mind and a willingness to collaborate. Her enthusiasm is contagious and her passion for the work helps to fuel the whole team when we’re feeing overwhelmed. I would recommend Kym without hesitation.
Parisa Pourhabib
Reporting to Kym at CreativeLive was the greatest part of my experience there. Anyone who works with Kym can unanimously agree that her positive energy makes you excited to come into the office and create your best work. As a manager, Kym was both a strong leader who guided and protected our social strategy in a fast-paced, high-volume environment, as well as a supportive collaborator who was always open to new ideas and encouraging me to explore and in turn, grow. She has a natural knack for people management and should you be reading this considering a role on Kym’s team, the answer is without a doubt YES! Kym is a social media expert who knows the intricacies of every social channel and is skilled in pairing creative with data to drive traffic, engagement, and revenue. She is also a talented digital marketer, able to partner with email, blog, partnership, content, and production teams to create a dynamic, integrated marketing approach to achieve business KPIs. Kym’s passion for photography and visual storytelling pours into in her day-to-day work, as she is constantly exploring and testing new ways to breathe life into a brand’s voice and image. Kym is adored by every person she works with, as both a leader, team member, and friend, and would make a phenomenal asset to any Social, Marketing or Content team.
Kathy Ramos
It’s been a pleasure to work with Kym for the last year. She’s been able to revamp our social presence, breathe new life into older content, and create a brand voice that is relatable and accessible for our audience. Along with her execution of our many and varied social media campaigns, Kym has been able to build a real connection with our online community. She enters each project with an open mind and a willingness to collaborate. Her enthusiasm is contagious and her passion for the work helps to fuel the whole team when we’re feeing overwhelmed. I would recommend Kym without hesitation.
Parisa Pourhabib
Reporting to Kym at CreativeLive was the greatest part of my experience there. Anyone who works with Kym can unanimously agree that her positive energy makes you excited to come into the office and create your best work. As a manager, Kym was both a strong leader who guided and protected our social strategy in a fast-paced, high-volume environment, as well as a supportive collaborator who was always open to new ideas and encouraging me to explore and in turn, grow. She has a natural knack for people management and should you be reading this considering a role on Kym’s team, the answer is without a doubt YES! Kym is a social media expert who knows the intricacies of every social channel and is skilled in pairing creative with data to drive traffic, engagement, and revenue. She is also a talented digital marketer, able to partner with email, blog, partnership, content, and production teams to create a dynamic, integrated marketing approach to achieve business KPIs. Kym’s passion for photography and visual storytelling pours into in her day-to-day work, as she is constantly exploring and testing new ways to breathe life into a brand’s voice and image. Kym is adored by every person she works with, as both a leader, team member, and friend, and would make a phenomenal asset to any Social, Marketing or Content team.
Kathy Ramos
It’s been a pleasure to work with Kym for the last year. She’s been able to revamp our social presence, breathe new life into older content, and create a brand voice that is relatable and accessible for our audience. Along with her execution of our many and varied social media campaigns, Kym has been able to build a real connection with our online community. She enters each project with an open mind and a willingness to collaborate. Her enthusiasm is contagious and her passion for the work helps to fuel the whole team when we’re feeing overwhelmed. I would recommend Kym without hesitation.
Parisa Pourhabib
Reporting to Kym at CreativeLive was the greatest part of my experience there. Anyone who works with Kym can unanimously agree that her positive energy makes you excited to come into the office and create your best work. As a manager, Kym was both a strong leader who guided and protected our social strategy in a fast-paced, high-volume environment, as well as a supportive collaborator who was always open to new ideas and encouraging me to explore and in turn, grow. She has a natural knack for people management and should you be reading this considering a role on Kym’s team, the answer is without a doubt YES! Kym is a social media expert who knows the intricacies of every social channel and is skilled in pairing creative with data to drive traffic, engagement, and revenue. She is also a talented digital marketer, able to partner with email, blog, partnership, content, and production teams to create a dynamic, integrated marketing approach to achieve business KPIs. Kym’s passion for photography and visual storytelling pours into in her day-to-day work, as she is constantly exploring and testing new ways to breathe life into a brand’s voice and image. Kym is adored by every person she works with, as both a leader, team member, and friend, and would make a phenomenal asset to any Social, Marketing or Content team.
Experience
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Stasher
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United States
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Manufacturing
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1 - 100 Employee
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Social Media Director
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Aug 2019 - Present
Eliminating single-use plastics one bag at a time. Eliminating single-use plastics one bag at a time.
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KBC Photography
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Oakland, CA
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Photographer
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Jan 2009 - Present
Responsible for artfully and thoughtfully documenting a purposeful visual story that communicates intended message of client. • Corporate Conferences and Events, Headshots, Product, Food and Beverage Photography • Internet Marketing and Social Media content creation for small businesses. • Published works: Diablo Magazine, Sunset Magazine (online only), San Francisco Magazine • Permanent installations: Locanda Positano (San Carlos, CA) & Locanda Ravello (Danville, CA) • Temporary installations: San Francisco International Airport, San Francisco War Memorial & Performing Arts Center, and Oakland Museum Show less
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CreativeLive
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United States
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E-Learning Providers
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1 - 100 Employee
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Marketing Manager
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Jun 2017 - Aug 2019
Manage social media and blog strategy to support KPIs including engagement, traffic, registration and revenue for +1mm community. • Drove 100% year over year growth in traffic and registrations on social media channels. • Conceptualized and executed monthly multi-touch campaigns resulting in $500k annual revenue. • Increased social media engagement significantly with 200% lift in Instagram and Facebook followers. • Managed paid social budget and regularly tested media mix to drive revenue and traffic. • Spearheaded social media influencer program to generate leads for nurture program. • Coached, mentored, and led one full-time social media employee and a team of blog contractors. • Drove content creation from ideation, data-driven optimization, project management, and distribution. • Worked cross-functionally with product, content, design, production, and email teams to reach KPIs. • Analyzed and reported on weekly metrics to inform strategy and present to executive team. Show less
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Shutterfly
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United States
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Software Development
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700 & Above Employee
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Social Media Marketing Specialist for BorrowLenses Brand
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Oct 2013 - Jun 2017
Manage all social pages for BorrowLenses brand by creating and promoting paid and organic content to drive customer acquisition, retention, engagement, and revenue. • Develop and execute content strategy that supports marketing initiatives, bringing in over $600,000 in annual revenue. • Create and curate paid and organic social content that resulted in the growth of Instagram followers by 160% and engagement by 500%. • Management of affiliate program driving over $3M in annual revenue. • Blog copywriter for industry trends and deep learning. • Report on campaigns, growth, engagement, and revenue on a weekly basis. • Coordinate and manage relationships with social media influencers for top of funnel marketing. • In-house product photography for marketing assets. • Cross-functional collaboration with marketing, creative, and content teams. • Attend photo & video trade show circuit to generate new customer acquisitions and encourage customer engagement. Show less
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BorrowLenses
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United States
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Media Production
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1 - 100 Employee
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Sales and Customer Service Lead
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Jul 2012 - Oct 2013
Customer support in a fast paced, technically driven environment helping customers navigate an e-commerce rental experience. • Made expert recommendations and provided troubleshooting for leading industry camera gear and accessories. • Ensured quality information, problem solving, and mentored and managed direct reports with confidence. • Streamlined email correspondence of most commonly asked questions to deliver consistent responses among a larger team. • Tracked most commonly asked questions regarding photography technique and equipment questions to later address in content creation for online blog. • Helped customer feel confident about their rental equipment and offered add-on suggestions and alternatives to accommodate varied budgets and other restrictions. Show less
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Medical Optics
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Regional Sales Manager: Northwest Territory
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Mar 2009 - Apr 2011
Outside sales of medical grade optical camera instruments and repair services for entire Northwest Territory. • New account acquisition with initial introduction of company and service agreements. • Built strong repair history and negotiated equally beneficial contracts. • Stayed on top of day to day tasks including service calls, invoices, and equipment assistance. Outside sales of medical grade optical camera instruments and repair services for entire Northwest Territory. • New account acquisition with initial introduction of company and service agreements. • Built strong repair history and negotiated equally beneficial contracts. • Stayed on top of day to day tasks including service calls, invoices, and equipment assistance.
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Kala Art Institute
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United States
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Fine Art
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1 - 100 Employee
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Program Coordinating Assistant
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Jan 2007 - 2010
Facilitated Artists-in-Schools program by providing a variety of hands on creative experiences taught by working artists to underserved public schools. • Liaison between director, artists, and school officials. • Promoted enrollment, classroom support, and educational development conferences. • Created marketing content to increase public awareness of program and support grant applications. • Helped double program enrollment and recruit several professional teaching artists. Developed new systems of gathering and organizing information/data for schools and grants. • Taught and practiced ways to understand underdeveloped concepts of art and its importance to overall learning and community. Show less
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Sharon Schuster Photography
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Chelsea, NYC
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Photographer's Assistant
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Jun 2004 - May 2005
Assisted shoots, i.e. building & breaking down sets, loading film, client care Photoshop editing, file organization and digital re-touching Contact with photo labs, i.e. developing film, print orders Assisted editing process & assembled albums for clients Learned to be detail oriented, technically efficient, and strong interpersonal communication skills. Assisted shoots, i.e. building & breaking down sets, loading film, client care Photoshop editing, file organization and digital re-touching Contact with photo labs, i.e. developing film, print orders Assisted editing process & assembled albums for clients Learned to be detail oriented, technically efficient, and strong interpersonal communication skills.
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Education
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2002 - 2006
Drexel University
Bachelors, Photography
Community
