Experience

sennder

• Germany
• Truck Transportation
• 700 & Above Employee

• Sr. Manager Brand & Content

  • Dec 2022 - Present



HID

• United States
• Security and Investigations
• 700 & Above Employee

• Senior Manager, Content Strategy

  • Aug 2021 - Dec 2022

• Senior Marketing Communications Manager

  • Oct 2018 - Aug 2021



TaxAct

• United States
• Software Development
• 200 - 300 Employee

• Manager, Market Development

  • Feb 2018 - Sep 2018

  Responsible for the development of channel marketing, including value proposition, go-to-market planning and year-round customer experience. Collaborated with business development to prioritize target partners, expand marketing reach, enhance the product experience, and determine channel mix. Tracked progress across KPIs, including revenue, ARPU, LTV units, and CAC. Responsible for the development of channel marketing, including value proposition, go-to-market planning and year-round customer experience. Collaborated with business development to prioritize target partners, expand marketing reach, enhance the product experience, and determine channel mix. Tracked progress across KPIs, including revenue, ARPU, LTV units, and CAC.



OneSource Virtual

• United States
• IT Services and IT Consulting
• 500 - 600 Employee

• Director of Content and Marketing Communications

  • Apr 2014 - Feb 2018

  Led a team to develop and execute on campaigns that contributed to sales goals and increased engagement rates. Successfully positioned the organization as a global leader in BPaaS services through content marketing and analyst relations. Collaborated across departments to define the buyer journey, enable sales and deliver on KPIs. Led a team to develop and execute on campaigns that contributed to sales goals and increased engagement rates. Successfully positioned the organization as a global leader in BPaaS services through content marketing and analyst relations. Collaborated across departments to define the buyer journey, enable sales and deliver on KPIs.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Content Manager

  • Oct 2013 - Apr 2014

  Worked with a team to evangelize the voice and tone of Office products and help shape the digital experiences of Microsoft customers. Collaborated with designers, engineers, researchers and other key stakeholders to write and test customer-focused content that resolved key issues, filled critical content gaps and reflected the brand identity. Worked with a team to evangelize the voice and tone of Office products and help shape the digital experiences of Microsoft customers. Collaborated with designers, engineers, researchers and other key stakeholders to write and test customer-focused content that resolved key issues, filled critical content gaps and reflected the brand identity.



FilesAnywhere

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Director

  • Jun 2011 - Sep 2013

  Responsible for the brand marketing and communication efforts of the company. Led an internal team through a full rebrand and the addition of digital and content marketing initiatives. Oversaw a budget that was allocated to consumer subscription growth through social media, digital marketing, event marketing, and web. Responsible for the brand marketing and communication efforts of the company. Led an internal team through a full rebrand and the addition of digital and content marketing initiatives. Oversaw a budget that was allocated to consumer subscription growth through social media, digital marketing, event marketing, and web.



TNT Dental

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Copywriter

  • Aug 2010 - Jun 2011

  Led and internal and external copywriting team to deliver on content development across the consumer digital experience. Responsible for SEO/SEM content development protocol, compliance with ADA and state guidelines. Led and internal and external copywriting team to deliver on content development across the consumer digital experience. Responsible for SEO/SEM content development protocol, compliance with ADA and state guidelines.



Southwest Corporate Federal Credit Union

• Plano, Tx

• Technical Writer

  • Oct 2007 - May 2009

  Responsible for gathering material and establishing technical specifications for documentation of new software and service offerings to effectively organize and complete manuals, guides and derivative content according to standards. Responsible for gathering material and establishing technical specifications for documentation of new software and service offerings to effectively organize and complete manuals, guides and derivative content according to standards.



Dupree Miller & Associates

• Dallas, TX

• Publishing Manager and Editor

  • Feb 1998 - Jul 2005

  Served as Publishing Manager to deliver general author management, including negotiation and preparation of contracts; research and management of ghostwriters; copy and content editing; branding and publicity; international sales; serial rights; royalty statements and payments; licensing and permissions; event management; ancillary product development; development of subsequent literary projects and generally serving as liaison during the publishing process. Served as Publishing Manager to deliver general author management, including negotiation and preparation of contracts; research and management of ghostwriters; copy and content editing; branding and publicity; international sales; serial rights; royalty statements and payments; licensing and permissions; event management; ancillary product development; development of subsequent literary projects and generally serving as liaison during the publishing process.