Kylie White
Paid Media Manager at Rachio- Claim this Profile
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Bio
Bridget Maciver
I have had the pleasure of working with Kylie White, Associate Digital Marketing Manager, for over two years at Nutrisystem, now Tivity Health. Kylie was originally brought onto the team to assist with trafficking and campaign construction as the Digital Marketing Coordinator but quickly moved up the ranks due to her innovated campaign strategies and agile optimizations that helped the company exceed forecasted KPI’s. Kylie has ample experience managing accounts across paid social, display, video, programmatic, partnerships, paid search and native content. Along with her digital acquisition skill set she is very talented at creative project management, monthly accrual execution, building partner relationships and performance reporting. Once a week Kylie provides an extensive write up to the executive board that details the prior week’s performance across all efforts as well as forecasted performance with newly executed optimizations. She is always going the extra mile to accomplish her goals and would be an asset to any team/company she joins. I highly recommend Kylie White based on her remarkable performance and consistent drive to succeed.
Bridget Maciver
I have had the pleasure of working with Kylie White, Associate Digital Marketing Manager, for over two years at Nutrisystem, now Tivity Health. Kylie was originally brought onto the team to assist with trafficking and campaign construction as the Digital Marketing Coordinator but quickly moved up the ranks due to her innovated campaign strategies and agile optimizations that helped the company exceed forecasted KPI’s. Kylie has ample experience managing accounts across paid social, display, video, programmatic, partnerships, paid search and native content. Along with her digital acquisition skill set she is very talented at creative project management, monthly accrual execution, building partner relationships and performance reporting. Once a week Kylie provides an extensive write up to the executive board that details the prior week’s performance across all efforts as well as forecasted performance with newly executed optimizations. She is always going the extra mile to accomplish her goals and would be an asset to any team/company she joins. I highly recommend Kylie White based on her remarkable performance and consistent drive to succeed.
Bridget Maciver
I have had the pleasure of working with Kylie White, Associate Digital Marketing Manager, for over two years at Nutrisystem, now Tivity Health. Kylie was originally brought onto the team to assist with trafficking and campaign construction as the Digital Marketing Coordinator but quickly moved up the ranks due to her innovated campaign strategies and agile optimizations that helped the company exceed forecasted KPI’s. Kylie has ample experience managing accounts across paid social, display, video, programmatic, partnerships, paid search and native content. Along with her digital acquisition skill set she is very talented at creative project management, monthly accrual execution, building partner relationships and performance reporting. Once a week Kylie provides an extensive write up to the executive board that details the prior week’s performance across all efforts as well as forecasted performance with newly executed optimizations. She is always going the extra mile to accomplish her goals and would be an asset to any team/company she joins. I highly recommend Kylie White based on her remarkable performance and consistent drive to succeed.
Bridget Maciver
I have had the pleasure of working with Kylie White, Associate Digital Marketing Manager, for over two years at Nutrisystem, now Tivity Health. Kylie was originally brought onto the team to assist with trafficking and campaign construction as the Digital Marketing Coordinator but quickly moved up the ranks due to her innovated campaign strategies and agile optimizations that helped the company exceed forecasted KPI’s. Kylie has ample experience managing accounts across paid social, display, video, programmatic, partnerships, paid search and native content. Along with her digital acquisition skill set she is very talented at creative project management, monthly accrual execution, building partner relationships and performance reporting. Once a week Kylie provides an extensive write up to the executive board that details the prior week’s performance across all efforts as well as forecasted performance with newly executed optimizations. She is always going the extra mile to accomplish her goals and would be an asset to any team/company she joins. I highly recommend Kylie White based on her remarkable performance and consistent drive to succeed.
Credentials
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CTV Is for Everyone: A Buyer's Guide to Connected TV
SpotX UniversitySep, 2021- Nov, 2024 -
Agency Project Management Certification
ZenPilotJul, 2021- Nov, 2024 -
SEO Foundations
LinkedInJul, 2020- Nov, 2024 -
SEO for Social Media
LinkedInJul, 2020- Nov, 2024 -
Trading Academy Certified - Professional
The Trade DeskFeb, 2020- Nov, 2024 -
Trading Academy Certified – Practitioner
The Trade DeskFeb, 2020- Nov, 2024 -
Marketing on LinkedIn: The Sophisticated Marketer's Guide
LinkedInJan, 2020- Nov, 2024 -
Marketing on Instagram
LinkedInNov, 2019- Nov, 2024 -
Content Marketing: Videos
LinkedInOct, 2019- Nov, 2024 -
Create A Brand Strategy
LinkedInOct, 2019- Nov, 2024 -
Social Media Marketing Tips
LinkedInSep, 2019- Nov, 2024 -
The Marketing of Cool
LinkedInSep, 2019- Nov, 2024 -
Bing Ads Accredited Professional
MicrosoftOct, 2017- Nov, 2024 -
Bachelor of Advertising Specialty Information
Advertising Specialty InstituteAug, 2013- Nov, 2024 -
Programmatic Advertising Essentials
MediaMathFeb, 2020- Nov, 2024 -
Google Analytics
GoogleOct, 2017- Nov, 2024 -
AdWords Fundamentals
GoogleOct, 2017- Nov, 2024 -
Adwords Display Advertising
GoogleOct, 2017- Nov, 2024 -
Adwords Mobile Advertising
GoogleOct, 2017- Nov, 2024 -
Adwords Search Advertising
GoogleOct, 2017- Nov, 2024 -
Adwords Shopping Advertising
GoogleOct, 2017- Nov, 2024 -
Adwords Video Advertising
GoogleOct, 2017- Nov, 2024
Experience
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Rachio
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Paid Media Manager
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Nov 2022 - Present
+ Define strategy, execute, manage, and efficiently scale Rachio’s acquisition programs, both online and offline, providing immediate impact on paid search and paid social campaigns + Own the customer acquisition function, including setting short and long-term strategy, forecasting growth, providing business updates, and budget planning and allocation + Help define and continually refine Rachio’s multi-touch, multi-channel attribution model to inform ROI-based decisions and support mapping Rachio’s buyer journeys + Design and run high-impact tests to drive key customer insights and optimize acquisition funnels Show less
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Founder, KYLIEWHITESPACE
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Sep 2020 - Present
+ Specializing in marketing, interior design services and consultation, custom portrait art and custom in-home art installations + Experience with Web Design, Analytics, Email Marketing, Social Media Marketing, Affiliate Marketing, Content Creation and Strategy, Lead Gen, Photography, Staging, Graphic Design, UGC and Video Editing + Partner and collaborate with brands to create and curate promotional content for social media platforms to generate brand awareness and sales + Utilize Pinterest for driving qualified ad traffic to site, boosting monthly viewership from 500 to 100k+ + Generated 25k+ TikTok following through following current trends and brand engagement strategies + Utilize Amazon Associates referral program to design custom spaces and recommend products for the home in return for commission + View my portfolio and media kit at www.kyliewhitespace.com Show less
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Doll 10 Beauty
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Freelance Digital Marketing Strategist
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Sep 2022 - Sep 2023
+ Managed paid media marketing across Facebook, Google, YouTube and TikTok, executing campaign strategy and providing creative consultation, reporting and more. + Managed paid media marketing across Facebook, Google, YouTube and TikTok, executing campaign strategy and providing creative consultation, reporting and more.
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LBD2C (LifeBrands D2C, Inc.)
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United States
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Advertising Services
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1 - 100 Employee
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Digital Growth Manager
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Nov 2020 - Aug 2022
+ Develop and execute integrated paid social strategies across a wide portfolio of clients + Effectively oversee management and implementation of clients’ marketing plans, including communication of plans, digital tactics, performance analysis, and overall servicing of clients’ needs + Work closely with design team to create and optimize personalized funnels and conversion landing pages + Customer success management + Develop and execute integrated paid social strategies across a wide portfolio of clients + Effectively oversee management and implementation of clients’ marketing plans, including communication of plans, digital tactics, performance analysis, and overall servicing of clients’ needs + Work closely with design team to create and optimize personalized funnels and conversion landing pages + Customer success management
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Turnify
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United States
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Hospitality
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1 - 100 Employee
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Digital Marketing Manager
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Oct 2018 - Nov 2020
+ Developed and implemented marketing strategies for TidyHost's various media platforms, including creating and managing paid ads and daily social content, researching current industry trends, and engaging with prospects and followers with an overall goal to grow brand awareness, revenue and reputation + Successfully developed and proposed paid Digital Marketing Strategy to pitch to investment firm including current and projected costs, metrics and creative strategy + Created and executed innovative digital marketing strategies to reach target segments quickly and effectively + Generated leads through Facebook campaign management across cities nationwide + Modernized TidyHost brand across all platforms via new logo design + Writer and content editor for the TidyHost blog + Assisted with Airbnb turnover on-site inspections + Created Email blasts and and distributed promotional flyers for events and street team marketing + Managed team of interns to assist with Pinterest marketing, content strategy, SEO and blog creation + Provided website design feedback and site optimizations for improved user experience Show less
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Nutrisystem, Inc.
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Digital Marketing Manager
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Mar 2020 - Jul 2020
+ Responsible for the strategic planning, implementation, deployment, management and analysis of digital marketing acquisition campaigns; specifically Paid Social, Display, Video, Affiliate, Influencer Marketing, App Marketing and Programmatic advertising+ Own all marketing campaigns within assigned marketing channels including tracking, creative, reporting, analysis, optimization, performance, budget and forecasting+ Own and maintain current vendor relationships (weekly calls and daily performance review) while growing the channels by finding and onboarding new partners+ Develop and lead execution of digital marketing acquisition to support aggressive growth+ Deliver direct response media and digital strategy to maximize customer acquisition+ Partner with creative and project management counterparts to obtain digital assets Show less
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Associate Online Marketing Manager
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Feb 2019 - Mar 2020
+ Own all digital marketing campaigns from start to finish including tracking, creative assets, reporting, optimization, performance and budget+ Aggressively optimize digital marketing channel performance by working with agencies and partners on improved targeting, creative, keywords, messaging, and landing pages+ Manage budgets and meet/exceed campaign goals based on key performance metrics around order volume and overall CPA+ Monitor and assess ongoing campaign performance and complete strategic analysis of campaigns+ Provide timely reports and analysis on campaign and channel performance against goals Show less
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Digital Marketing Coordinator
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Oct 2017 - Feb 2019
+ Responsible for the coordination, organization, execution, management, reporting, analysis and optimization of digital marketing acquisition campaigns; specifically Display, Paid Social, and Programmatic Display advertising+ Quantify and analyze campaign results and offer recommendations on ways to optimize the success of marketing efforts and decrease customer acquisition costs+ Manage content partnerships for both Nutrisystem and South Beach Diet brands+ Deliver weekly KPI reporting on all digital marketing campaigns+ Work closely with Finance to update and keep track of monthly accruals and department invoicing+ Work cross-functionally with creative, legal and analytics to coordinate assets and successfully launch campaigns Show less
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Advertising Specialty Institute
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United States
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Advertising Services
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500 - 600 Employee
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Digital Advertising Coordinator
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Mar 2016 - Oct 2017
+ Set up and monitored the delivery of all digital advertising campaigns including: pay for placement ads, banner ads, video ads, trigger marketing, email express ads and web pages+ Worked closely with various internal departments such as Sales, Development, ESP Information Team, Design, Credit, Finance and Suppliers+ Ensured accounts were pacing properly based on predetermined spends and billed clients accordingly+ Optimized campaign performance and made recommendations to clients regarding their digital marketing campaigns+ Provided clients and sales reps with inventory, delivery and billing reports Show less
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Electronic Content Editor
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May 2013 - Mar 2016
+ Wrote enhanced product descriptions and generate SEO keyword lists to improve placement of products in electronic catalogs + Placed products into corresponding searchable categories to improve catalog organization+ Edited team optimizations to be presented to the client for accuracy and consistency + Responsible for invoicing and entering orders, maintaining a library of keywords, and providing sales reps with their order status+ Successfully completed Bachelor of Advertising Specialty Information certification Show less
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Hour Entertainment
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Huntington Valley, PA
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Green Screen Photographer
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Aug 2012 - Oct 2013
+ Traveled to local venues and photographed guests behind a green screen + Superimposed photos onto various backgrounds and distributed them in a timely fashion + Traveled to local venues and photographed guests behind a green screen + Superimposed photos onto various backgrounds and distributed them in a timely fashion
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Dr. Herbert Secouler Family Practice
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Southampton, PA
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Office Assistant
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Jul 2012 - Jul 2013
+ Assisted in the implementation of a new electronic filing system + Called patients to confirm and schedule appointments + Updated, maintained and organized patient records + Assisted in the implementation of a new electronic filing system + Called patients to confirm and schedule appointments + Updated, maintained and organized patient records
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Bell Tower Records
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Greater Philadelphia Area
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Intern
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Jan 2013 - May 2013
+ Recruited talent to perform on the radio show and at local venues + Worked with a local band in the development of their semester-long marketing campaign and album release show + Performed on the radio show, interviewed guests, planned activities and provided music and entertainment for each week's scheduled program + Designed and distributed flyers to promote local shows and concerts + Created and updated social media sites promoting artists, the radio program and the label + Recruited talent to perform on the radio show and at local venues + Worked with a local band in the development of their semester-long marketing campaign and album release show + Performed on the radio show, interviewed guests, planned activities and provided music and entertainment for each week's scheduled program + Designed and distributed flyers to promote local shows and concerts + Created and updated social media sites promoting artists, the radio program and the label
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Erickson Senior Living
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United States
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Hospitals and Health Care
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700 & Above Employee
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Server
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Jul 2008 - Jul 2012
+ Experience with waitressing, hostessing, running food, busing tables and training employees + Met the needs of the residents while maintaining a safe and sanitary working environment + Balanced preparing and delivering hot meals in a timely fashion while interacting with residents and guests + Experience with waitressing, hostessing, running food, busing tables and training employees + Met the needs of the residents while maintaining a safe and sanitary working environment + Balanced preparing and delivering hot meals in a timely fashion while interacting with residents and guests
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Education
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Temple University
Bachelor of Arts (B.A.), Media Studies and Production