Kylie Wurdell
Copywriter & Content Coordinator at North Bay Parry Sound District Health Unit- Claim this Profile
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English Full professional proficiency
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Bio
Emma Connolly
I was very fortunate to work with Kylie at Shepherd's Care Foundation for about 18 months. Throughout that time Kylie consistently inspired me with her consistency in the quality of her work and dedication to her job. She never backed down from a challenge or gave up on a difficult project. Whether it was event planning, content creation or digital marketing, Kylie executed her tasks flawlessly and did everything she could to support her colleagues to do the same. It was a great privilege to have worked with Kylie and I know she will do amazing things in her career!
Emma Connolly
I was very fortunate to work with Kylie at Shepherd's Care Foundation for about 18 months. Throughout that time Kylie consistently inspired me with her consistency in the quality of her work and dedication to her job. She never backed down from a challenge or gave up on a difficult project. Whether it was event planning, content creation or digital marketing, Kylie executed her tasks flawlessly and did everything she could to support her colleagues to do the same. It was a great privilege to have worked with Kylie and I know she will do amazing things in her career!
Emma Connolly
I was very fortunate to work with Kylie at Shepherd's Care Foundation for about 18 months. Throughout that time Kylie consistently inspired me with her consistency in the quality of her work and dedication to her job. She never backed down from a challenge or gave up on a difficult project. Whether it was event planning, content creation or digital marketing, Kylie executed her tasks flawlessly and did everything she could to support her colleagues to do the same. It was a great privilege to have worked with Kylie and I know she will do amazing things in her career!
Emma Connolly
I was very fortunate to work with Kylie at Shepherd's Care Foundation for about 18 months. Throughout that time Kylie consistently inspired me with her consistency in the quality of her work and dedication to her job. She never backed down from a challenge or gave up on a difficult project. Whether it was event planning, content creation or digital marketing, Kylie executed her tasks flawlessly and did everything she could to support her colleagues to do the same. It was a great privilege to have worked with Kylie and I know she will do amazing things in her career!
Credentials
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Indigenous Canada
CourseraNov, 2022- Sep, 2024 -
InDesign 2022 Essential Training
LinkedInAug, 2022- Sep, 2024 -
Communicating about Culturally Sensitive Issues
LinkedInMay, 2022- Sep, 2024 -
Smart Serve Ontario
Smart ServeJun, 2009- Sep, 2024
Experience
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North Bay Parry Sound District Health Unit
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Canada
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Public Safety
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1 - 100 Employee
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Copywriter & Content Coordinator
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Sep 2020 - Present
-Consult and collaborate with internal departments in the development, implementation and measurement of their digital media content and communications plans -Act as social media manager, approving content, maintaining the social media calendar, publishing ads, reporting metrics, monitoring news and local conversation, responding to public inquiries, etc. -Support the development of news releases, PSAs, briefing notes, interviews, media inquiry responses and virtual press conferences. Ensure outgoing materials are written according to CP Style -Use expertise to support the goals of special interest groups, including the Internal Mental Health Working Group and Planetary Health Working Group -Follow best practices to meet AODA requirements in all written and graphic communication Show less
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Shepherd's Care Foundation
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Canada
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Hospitals and Health Care
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1 - 100 Employee
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Corporate Communications Advisor
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Feb 2019 - Mar 2020
-Lead the development and distribution of CEO messages in video and written formats, communicating new strategic vision and organizational change-Facilitate rollout of new branding in alignment with the organization's 50th anniversary, ensuring brand standards are met in all outgoing material, including PowerPoint presentations and emailsignatures-Research and recommend options for an intranet platform that would meet budget and advance brand and corporate goals; oversee intranet implementation, administration, training and content-Identify and pursue new opportunities for marketing-Attend weekly meetings with strategic leadership team to identify areas where stakeholder communication is needed and ensure any outgoing messaging aligns with organizational priorities -Provide advice and support to Executive Assistant and other departments as it relates to communications and events-Uphold select communications and marketing responsibilities from previous role, such a newsletters, social media, website and media relations Show less
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Community Relations Coordinator
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Nov 2015 - Feb 2019
-Manage the development and distribution of collateral to support fundraising objectives, including the annual Report to Community, media kits, sponsorship packages, posters, newsletters, website and social media content, magazine and newspaper ads, direct mail and radio broadcast campaigns-Establish and maintain positive relationships with political figures, donors, corporate sponsors, boardmembers and others-Support leadership with reputation management as needed, writing key messages/scripts for spokesperson and preparing media relations plans-Play a central role in the planning, promotion and facilitation of external and internal events, overseeing various marketing and administrative tasks Show less
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Built Green Canada
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Construction
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1 - 100 Employee
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Public Relations Intern
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May 2015 - Jun 2015
-Assemble, edit and distribute an information package to municipalities across Canada, advocating for policies on sustainable home building practices -Lead the development of a proclamation request, as well as the coordination of press releases and tweets -Other duties as required, such as maintaining contact list and making recommendations for website -Assemble, edit and distribute an information package to municipalities across Canada, advocating for policies on sustainable home building practices -Lead the development of a proclamation request, as well as the coordination of press releases and tweets -Other duties as required, such as maintaining contact list and making recommendations for website
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Royal Lepage Lakes of Muskoka Brokerage
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Real Estate
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1 - 100 Employee
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Social Media Assistant
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Mar 2014 - Aug 2014
-Shoot, edit and publish online videos to promote the Broker, properties, lifestyle and clients in the community -Review analytics and create strategies for further brand enhancement -Coordinate and facilitate interviews as a means to complete written articles and video projects -Oversee Facebook, Twitter, LinkedIn, YouTube and Instagram accounts -Other duties as required, such as creating e-newsletter content and writing copy for website -Shoot, edit and publish online videos to promote the Broker, properties, lifestyle and clients in the community -Review analytics and create strategies for further brand enhancement -Coordinate and facilitate interviews as a means to complete written articles and video projects -Oversee Facebook, Twitter, LinkedIn, YouTube and Instagram accounts -Other duties as required, such as creating e-newsletter content and writing copy for website
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Social Media Assistant and Event Photographer
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Aug 2012 - Aug 2012
-Take still and action photos to compile an accurate representation of the festival's events and image -Update Facebook and Twitter accounts to keep followers informed and raise enthusiasm for weekend events -Take still and action photos to compile an accurate representation of the festival's events and image -Update Facebook and Twitter accounts to keep followers informed and raise enthusiasm for weekend events
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Communications Assistant
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May 2012 - Aug 2012
-Write and distribute press releases -Regulate website content and design -Manage social media platforms, including Facebook, Twitter, Google+, Pinterest and YouTube -Conduct a stakeholder report and assist in developing key messages -Attend fundraising events as photographer and ambassador -Attend webinars and stay on top of communication trends -Created "Social Networking 101," a document to help staff and volunteers become familiar with social media platforms -Other duties as required, such as tending to ReStore customer service desk and fulfilling creative side projects Show less
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Education
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2023 - 2025
Arizona State University
Master of Arts - MA, Communication -
2014 - 2015
MacEwan University
Post-graduate Diploma, Public Relations -
2010 - 2014
Wilfrid Laurier University
Honours Bachelor of Arts, Contemporary Studies and Media Studies
Community
