Experience

FINN Partners Global Travel

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Vice President

  • May 2023 - Present

• Vice President

  • Apr 2018 - May 2023

  Heading up PR accounts for Visit Greater Palm Springs Visit Malta, Destination DC, Apes Hill Barbados, Atlantic Canada, Travelzoo and Z Hotels.



FINN Partners

• United States
• Advertising Services
• 700 & Above Employee

• New Business Development Manager

  • Oct 2020 - May 2022



White Tiger PR Ltd

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance PR Director

  • Mar 2017 - Feb 2018

  Freelance PR director at White Tiger PR managing a number of clients including Spabreaks.com, Borthwick Castle, Ski Solutions and Warwick Castle. I provide strategic account management and implement PR activity to achieve the clients KPI’s. Freelance PR director at White Tiger PR managing a number of clients including Spabreaks.com, Borthwick Castle, Ski Solutions and Warwick Castle. I provide strategic account management and implement PR activity to achieve the clients KPI’s.



Four Agency Worldwide

• Advertising Services
• 100 - 200 Employee

• Account Director

  • Oct 2014 - Feb 2017

  I worked on a number of accounts including Etihad Airways on the global consumer team, Greater Miami Convention and Visitors Bureau, Viator, Barbados Tourism Marketing Inc. and Visit Sweden. My role on the Etihad Airways global consumer team includes managing global fashion week sponsorship activations, creating proposals for new product launches including the new first class amenity kit and management of the celebrity ambassador programme with Nicole Kidman.I was the main day-to-day contact for clients and create and devise strategic PR plans and implement activity. I managed the social media channels and activity for Greater Miami Convention and Visitors Bureau across editorial and biddable media promoting travel to the state and key events. For all clients I liaised with key media, bloggers and social influencers for content creation and coverage. Key projects included:• Brand partnership with the fashion brand Hush and Greater Miami Convention and Visitors Bureau to cross promote to their audience through a competition which received 17,000 entries, the highest engagement Hush has received for any of its brand partnerships so far• Macy’s and Benefit Cosmetics event – working in partnership with Benefit Cosmetics to host a media event with both key journalists and bloggers on the Good Ship Benefit to promote shopping trips to Macy’s and why it should be a must visit when in the USA• Barmoji – from idea to inception I led the creation of the exclusive Barbados emoji app to celebrate 50 years of independence. The app was developed to target a younger audience and encourage bookings to the island• Stylist Swedish Issue – working with Stylist magazine to create an entire Swedish issue focusing on the lifestyle of the country. The cost to the client, Visit Sweden, was the price of four return flights with the coverage resulting in 43 print pages with and AVE of £756,800 and a number of pieces on the stylist.co.uk website. Show less

• PR and Social Media Account Manager

  • Jan 2013 - Feb 2017

  Currently working in the travel division of Four Communications, my current clients include Greater Miami Convention and Visitors Bureau encompassing both online and offline PR, Visit Sweden, Viator, Cambridge Airport and MyFerryLink.My day to day role includes proactive pitching to target media, writing press releases, creating activity plans for the forthcoming months, planning and hosting group press trips and organising individual trips for both traditional media and bloggers and attending industry events and social media conferences including Traverse.My work with the Greater Miami Convention and Visitors Bureau not only focuses on their offline PR projects but also launching and managing their UK social media channels including Facebook, Twitter, Instagram and Pinterest. The role includes content creation and community management and devising and implementing social initiatives in line with the KPI’s. Show less



Gosh PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Aug 2010 - Oct 2012

  During my time as an account manager at Gosh PR not only did I focus on traditional offline PR for clients but also online, creating and implementing social media strategies. My clients included VISIT FLORDIA, DoSomethingDifferent.com, Attraction Tickets Direct, Complete Orlando, Seaside Hotels and The Victoria Park House Company. My role managing these clients included regular liaison and updates, writing and distributing press releases, selling in exclusive feature ideas to both trade and consumer publications including national newspapers, coordinating and implementing social media strategies using Twitter, Facebook, Pinterest and blogs, organising and leading group press trips, organising individual press trips for journalists and bloggers, regularly attend industry events including Travel Bloggers Unite conferences and regularly meeting with journalists and bloggers to maintain relationships and pitch story ideas. Key Achievements: - I worked with VISIT FLORIDA to advise them of the value of working with leading travel bloggers and undertook the states first ever blogger trips. Working with VISIT FLORIDA and a number of CVB’s I organized two blogger trips, one supported by Virgin Holidays and one supported by Virgin Atlantic. Both trips created a huge buzz on social media platforms including Facebook and Twitter about Florida as well as on the bloggers individual blogs. The return on investment for both trips was over £400,000. To this day there are still blogs being published and tweeted about from the trips. Organising these trips gave me an enhanced understanding of the role travel bloggers play within the media mix and how working with them can benefit a client. - I was the first VISIT FLORIDA UK Insider blogger for the tourism website and managed the first ever VISIT FLORIDA UK and Ireland Facebook page which incorporated content from each of VISIT FLORIDA’s partners. Show less



The Saltmarsh Partnership

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Senior Account Executive

  • Mar 2007 - Jul 2010

  At the Saltmarsh Partnership I was handling offline PR for a variety of accounts including tourist boards, tour operators and airlines. I worked on the accounts for Montserrat Tourist Board, Discover Dominica Authority, TrekAmerica, The Adventure Company, Artemis Travel, Slovenian Tourist Board, Rhodes Tourist Board and the Isle of Man Tourist Board. Highlights and Achievements; - Successfully leading a luxury group press trip to Rhodes which included a journalist from Sunday Times Travel Magazine - Securing television interviews with the BBC and Sky Sports for the launch of the Slovenia World Cup campaign Show less