Kylie Johnson
Senior Director, Brand at Blackboard- Claim this Profile
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Bio
Jarar Malik
I worked wth Kylie at Blackboard for over a year. Kylie is perhaps one of the most professional colleagues I've ever had the pleasure of working with in my 10+ years in digital marketing. She is brilliant, wickedly effective, creative, and results oriented. Any industry standard goals or analytical metrics - Kylie consistently smashed right through them due to sheer vision, strategic initiatives, and a work ethic that is truly rare. She understands the rapidly evolving nuances of digital marketing with perspective that is simply unmatched. I've repeatedly seen Kylie set targets that were surpassed every single time, bar none. Additionally, she is a multi tasking guru - managing multiple multiple large scale campaigns without so much as breaking a sweat. Personality wise - she is an utter gem. Personable, calm (even under the most fast paced circumstances), collected, and chalk full of wisdom. I am lucky to have worked with her on multiple projects and campaigns, and am richer for the experience. Kylie is and would be an asset to any team or organization. She is the epitome of a thorough professional.
Duane Moyer
Kylie is a very organized and thoughtful project manager. She handles pressures, sees issues clearly and works positively with all parties to get great results. Kylie has been proactive and able to preempt challenges that she saw coming. She is responsive and responsible as well as easy to work with. I highly recommend Kylie.
Jarar Malik
I worked wth Kylie at Blackboard for over a year. Kylie is perhaps one of the most professional colleagues I've ever had the pleasure of working with in my 10+ years in digital marketing. She is brilliant, wickedly effective, creative, and results oriented. Any industry standard goals or analytical metrics - Kylie consistently smashed right through them due to sheer vision, strategic initiatives, and a work ethic that is truly rare. She understands the rapidly evolving nuances of digital marketing with perspective that is simply unmatched. I've repeatedly seen Kylie set targets that were surpassed every single time, bar none. Additionally, she is a multi tasking guru - managing multiple multiple large scale campaigns without so much as breaking a sweat. Personality wise - she is an utter gem. Personable, calm (even under the most fast paced circumstances), collected, and chalk full of wisdom. I am lucky to have worked with her on multiple projects and campaigns, and am richer for the experience. Kylie is and would be an asset to any team or organization. She is the epitome of a thorough professional.
Duane Moyer
Kylie is a very organized and thoughtful project manager. She handles pressures, sees issues clearly and works positively with all parties to get great results. Kylie has been proactive and able to preempt challenges that she saw coming. She is responsive and responsible as well as easy to work with. I highly recommend Kylie.
Jarar Malik
I worked wth Kylie at Blackboard for over a year. Kylie is perhaps one of the most professional colleagues I've ever had the pleasure of working with in my 10+ years in digital marketing. She is brilliant, wickedly effective, creative, and results oriented. Any industry standard goals or analytical metrics - Kylie consistently smashed right through them due to sheer vision, strategic initiatives, and a work ethic that is truly rare. She understands the rapidly evolving nuances of digital marketing with perspective that is simply unmatched. I've repeatedly seen Kylie set targets that were surpassed every single time, bar none. Additionally, she is a multi tasking guru - managing multiple multiple large scale campaigns without so much as breaking a sweat. Personality wise - she is an utter gem. Personable, calm (even under the most fast paced circumstances), collected, and chalk full of wisdom. I am lucky to have worked with her on multiple projects and campaigns, and am richer for the experience. Kylie is and would be an asset to any team or organization. She is the epitome of a thorough professional.
Duane Moyer
Kylie is a very organized and thoughtful project manager. She handles pressures, sees issues clearly and works positively with all parties to get great results. Kylie has been proactive and able to preempt challenges that she saw coming. She is responsive and responsible as well as easy to work with. I highly recommend Kylie.
Jarar Malik
I worked wth Kylie at Blackboard for over a year. Kylie is perhaps one of the most professional colleagues I've ever had the pleasure of working with in my 10+ years in digital marketing. She is brilliant, wickedly effective, creative, and results oriented. Any industry standard goals or analytical metrics - Kylie consistently smashed right through them due to sheer vision, strategic initiatives, and a work ethic that is truly rare. She understands the rapidly evolving nuances of digital marketing with perspective that is simply unmatched. I've repeatedly seen Kylie set targets that were surpassed every single time, bar none. Additionally, she is a multi tasking guru - managing multiple multiple large scale campaigns without so much as breaking a sweat. Personality wise - she is an utter gem. Personable, calm (even under the most fast paced circumstances), collected, and chalk full of wisdom. I am lucky to have worked with her on multiple projects and campaigns, and am richer for the experience. Kylie is and would be an asset to any team or organization. She is the epitome of a thorough professional.
Duane Moyer
Kylie is a very organized and thoughtful project manager. She handles pressures, sees issues clearly and works positively with all parties to get great results. Kylie has been proactive and able to preempt challenges that she saw coming. She is responsive and responsible as well as easy to work with. I highly recommend Kylie.
Experience
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Blackboard
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Senior Director, Brand
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May 2021 - Present
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Director, Brand & Creative Services
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Feb 2020 - May 2021
Developed and launched new brand positioning by leading a global, cross functional team. Supported the development of a brand ambassador program, employee workshops and rolling communications campaigns. Took new brand positioning to market with multi-channel campaigns that articulate Blackboard's unique point of view.
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Account Director, Marketing & Enrollment Services
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Mar 2018 - Feb 2020
Led a team of account managers focused on delivering high quality account services and results-driven marketing & enrollment campaigns. Responsible for over $20M in top line revenue and maintaining optimal margins across multiple business lines.
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Senior Marketing Account Manager
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Apr 2017 - Feb 2018
Partnered with higher education clients to design, implement, measure and optimize marketing campaigns for new student acquisition.
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Senior Manager, Digital Marketing
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Jun 2015 - Apr 2017
Led the development of digital marketing strategies for Blackboard's corporate presence and demand generation programs.
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Social Media Manager
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Sep 2013 - Jun 2015
Oversaw the B2B social media ecosystem at Blackboard. Responsible for social media demand generation strategies, event integration, social selling programs, social brand perception, and executive visibility.
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Soomo Learning
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United States
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E-Learning Providers
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1 - 100 Employee
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Marketing Manager
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May 2012 - Sep 2013
Managed marketing and PR strategies for higher education publisher. Responsible for trade show program, executive thought leadership, printed materials, web content and design, development of sales/marketing assets.Worked closely with sales teams to understand the buyer's journey, identify content gaps, and develop customized assets. Managed marketing and PR strategies for higher education publisher. Responsible for trade show program, executive thought leadership, printed materials, web content and design, development of sales/marketing assets.Worked closely with sales teams to understand the buyer's journey, identify content gaps, and develop customized assets.
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Sensible City
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Operations Manager
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Jul 2010 - Apr 2012
Managed client relationships and operations in fast paced communications group. Focused on crafting PR, marketing and social media strategies while working with a team of event coordinators, content managers, designers, and media outreach professionals to ensure timely turn around and proper execution. Leveraged analytics to develop weekly reports and alter strategies as necessary.
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Senior Associate
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Nov 2007 - Jul 2010
Managed social media and administrative programs at fast-paced communications firm. Coordinated conferences on behalf of clients including FETC, TCEA, ISTE / NECC, and Educause. Developed lasting relationships with key members of edtech media, coordinated tradeshow anchored social media promotions and blogger outreach.
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Education
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University of North Carolina at Asheville
BA
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