Kylie Wyatt

Sales and Marketing Intern at Masthead Media Company
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Location
Ann Arbor, Michigan, United States, US

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Experience

    • Sales and Marketing Intern
      • May 2023 - Present

      •Leverage digital tools (LinkedIn Sales Navigator, etc.) to discover prominent brands, organizations, and individuals seeking to enhance and extend their content marketing initiatives. •Conduct in-depth research on over 200 companies to assess their existing content marketing strategies. •Manage and nurture business development connections within Masthead Media's CRM system. •Implement strategic messaging and engage with key contacts within Masthead's client network. •Compose… Show more •Leverage digital tools (LinkedIn Sales Navigator, etc.) to discover prominent brands, organizations, and individuals seeking to enhance and extend their content marketing initiatives. •Conduct in-depth research on over 200 companies to assess their existing content marketing strategies. •Manage and nurture business development connections within Masthead Media's CRM system. •Implement strategic messaging and engage with key contacts within Masthead's client network. •Compose, schedule, and monitor posts for a social media following of 2,300+ across Facebook, LinkedIn, Instagram, and Twitter platforms. Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Peer Mentor
      • Jan 2023 - Present

      Ann Arbor, Michigan, United States •Advise prospective students and assist admitted cohorts in shaping their academic pathways during weekly advising sessions. •Manage apparel sales and offer administrative assistance to support program operations and staff members. •Conduct pathway creation workshops and coordinate dynamic orientation sessions for admitted students. •Participate in weekly meetings with program staff, Student Leadership, and Advisory Board members, actively contributing to program planning and execution.

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • President
      • Apr 2022 - Dec 2022

      Ann Arbor, Michigan

    • VP of Communications
      • Aug 2021 - Apr 2022

      Ann Arbor, Michigan

    • United States
    • IT Services and IT Consulting
    • Public Relations and Events Intern
      • May 2022 - Aug 2022

      Sydney, New South Wales, Australia •Championed promotional initiatives for more than a dozen festivals, events, and cultural arts venues throughout Australia by curating press lists, crafting pitches and press releases, monitoring media mentions, and producing comprehensive coverage reports. •Conducted thorough research on media contacts and received training in CRM tools to keep up with evolving trends and best practices within the public relations industry. •Managed the coordination of 150+ celebrity guest invitations… Show more •Championed promotional initiatives for more than a dozen festivals, events, and cultural arts venues throughout Australia by curating press lists, crafting pitches and press releases, monitoring media mentions, and producing comprehensive coverage reports. •Conducted thorough research on media contacts and received training in CRM tools to keep up with evolving trends and best practices within the public relations industry. •Managed the coordination of 150+ celebrity guest invitations, oversaw talent scouting and media correspondence, and directed photo opportunities for six high-profile red carpet film premieres at the 69th annual Sydney Film Festival. Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Intern
      • Aug 2021 - Apr 2022

      Ann Arbor, Michigan •Created marketing collateral for innovative campaigns aimed at promoting on-campus dining services for both students and staff. •Crafted digital and print assets for websites and social media channels to publicize events and disseminate information. •Managed Twitter, Instagram, Facebook, and LinkedIn social platforms, ensuring daily scheduled content delivery to engage and inform a diverse audience of over 2,800 followers. •Monitored social media analytics across four platforms to… Show more •Created marketing collateral for innovative campaigns aimed at promoting on-campus dining services for both students and staff. •Crafted digital and print assets for websites and social media channels to publicize events and disseminate information. •Managed Twitter, Instagram, Facebook, and LinkedIn social platforms, ensuring daily scheduled content delivery to engage and inform a diverse audience of over 2,800 followers. •Monitored social media analytics across four platforms to perform marketing audits and shape annual marketing strategies. Show less

    • United States
    • Real Estate
    • Marketing Communications Intern
      • May 2021 - Aug 2021

      Greenwood Village, Colorado

Education

  • University of Michigan College of Literature, Science, and the Arts
    Bachelor of Arts - BA, Communication and Media Studies, Organizational Studies
    2020 - 2024
  • University of Michigan - Stephen M. Ross School of Business
    Cappo Sales Track Certificate in Marketing and Sales
    2022 - 2024
  • Anglo-American University, Prague
    Study Abroad
    2023 - 2023
  • Arapahoe High School
    High School Diploma, Graduated with High Honors
    2016 - 2020

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