Experience

Hallmark Cards Australia & New Zealand

• Australia
• Consumer Goods
• 1 - 100 Employee

• Head of Product - Gifting, Keepsakes & Licensing

  • Jul 2023 - Present

• Product Operations and Licensing Manager

  • Oct 2022 - Jul 2023

• Product Operations Manager

  • Jun 2022 - Oct 2022



Miele

• Germany
• Manufacturing
• 700 & Above Employee

• Senior Category Marketing Manager

  • Mar 2019 - Jun 2022

  Develop, implement and maintain category strategies to drive growth in sales, profitability and market share in line with business objectives. Key outcomes include: Successfully developing and implementing a value driven, consumer focused marketing strategy aligning the go-to market strategies of the Category, Training and Communication teams, resulting in sales growth across the Cooking category.Effectively launched a new generation of cooking appliances across multiple categories and retail partners. With the introduction of new consumer focused launch mechanics, and an integrated marketing campaign, this launch resulted in immediate and continued growth for the cooking category Show less

• Product Manager

  • Jul 2016 - Mar 2019

  Implement and maintain, category strategies to drive growth in sales, profitability and market share across Built-in Cooking, Refrigeration and Coffee categories. Manage product life cycles, range reviews, pricing strategies and budgets including COGS and new product forecasts.



Heat Group

• Australia
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Business Manager

  • Apr 2015 - Jun 2016

  Establish and deliver marketing and sales strategy across the Eyewear portfolio to drive growth and profitability. Monitor performance and analyse category trends to manage product life cycles, range reviews, pricing strategies and budgets (COGS, A&P, P&L's and new product forecasts). Key outcomes include: successfully integrating the processes and structures of two businesses improving efficiency and reducing cost; developing and launching a new innovative sunglasses range to the Australian market; and securing an exclusive partnership with the Outer Edge Polar challenge resulting in brand exposure and growth in sales. Show less



Hallmark Cards

• United States
• Retail
• 700 & Above Employee

• National Account Executive/Manager

  • Oct 2012 - Jan 2015

  National Account Manager for Target and Toys 'R' Us developing and managing sales strategies to drive growth and profit in the accounts. Key outcomes include: successfully launched a Target exclusive, multi-format program resulting in sales results exceeding expectation and contract renewal; upon starting management of an account, quickly repaired a strained relationship resulting in mutual growth opportunities; and identified and implemented an innovative in-store display solution resulting in growth across all packaging formats. Show less



Hallmark Cards

• United States
• Retail
• 700 & Above Employee

• Product Manager (Secondment)

  • Jan 2011 - Jun 2011

  Project Managed the entire Christmas timeline as well as the Private Label Program with national retailers. Developed and implemented new ranges using historical analysis, market trends and consumer insights.Key outcomes include: maintained 'at risk' business by assessing and altering the customer interface model; and drove efficiencies in NPD from international resource to procurement handover which increased speed to market of current trends and increased efficiencies.

• Senior Product / Brand Manager

  • Aug 2009 - Dec 2010

  Managed the non-card portfolio and led a team to develop and implement marketing strategies to drive growth and profit. Oversaw product life cycles, range reviews; pricing strategies and budgets (COGS, P&L's and new product forecasts).Key outcomes include: successfully launched an innovative new gift format to the Australasian market; and created growth and savings across the portfolio by reducing the model line, introducing product consistencies and simplifying the pricing structure.

• Product Manager

  • Mar 2007 - Aug 2009

  Established and delivered portfolio strategy and drove sales growth and profitability within the Unbranded Gift Packaging portfolio. Applied research, market trends and customer profiles to develop and present a bespoke solution to each retailer.Key outcomes include: implemented a regular NPD process for all major Gift Packaging formats resulting in uplifting of sales.

• National Sales Coordinator

  • Mar 2006 - Feb 2007