Experience

Loran Scholars Foundation
• Canada
• Higher Education
• 1 - 100 Employee
• Manager, Marketing & Communications

  • Sep 2018 - Present


5Crowd

• Canada
• Advertising Services
• 1 - 100 Employee

• Business Director / Group Account Director

  • Sep 2016 - Present

  My account-service experience at traditional agencies taught me that the advertising landscape is changing fast! Today’s marketers are more than just astute business people, they’re also media-savvy strategic planners with agility, killer judgement, and creative instincts. Not only do they understand the business problems they’re facing and the behaviours they seek to change; more often than not, they know how they want to tackle those challenges. They’re also being asked to deliver against increasingly ambitious marketing plans. New channels, platforms and techniques require more production – but budgets aren’t growing at the same rate. At 5Crowd we’re facing that reality head-on. Our philosophy is simple – by focusing on the rising demand for production/execution marketing, we help our clients do more with less. We're powered by a global, on-demand resourcing model, and our proprietary technology keeps us lean and efficient on the back-end, generating savings that we pass on to our clients. By understanding the business, the brands and where 5Crowd fits into the big-picture vision, we're able to change how marketing plans come to life in this new world. Show less



FCB/SIX

• Canada
• Advertising Services
• 1 - 100 Employee

• Sr. Account Executive

  • Jan 2016 - Sep 2016

  At FCB/SIX, my responsibilities comprised: • Digital and print campaign implementation for email, websites, social media and DM • Executing projects from brief to completion & delivering on time and within budget • Leading concurrent projects, ensuring efficient delivery of a high-quality end result • Establishing & maintaining trust-based relationship with clients, as their daily point-person • Developed a working knowledge of automated marketing softwares, ex. Silverpop & ExactTarget • Contributing to strategy sessions & developing inspiring briefs • Presenting material for client approval at all appropriate stages of creative & production • Obtaining internal approvals at all appropriate stages of creative & production • Developing timelines, work backs & project plans for campaigns • Producing & reviewing time analysis, status & contact reports • Managing assigned internal & external resources • Developing & overseeing estimates, as well as tracking & controlling budgets • Creating agency POVs to be presented to the client • Managing and supporting the growth of Account Coordinators and Interns • Analyzing campaign results and preparing post-analysis reports • Leading client meetings & presentations • Identifying new client opportunities Show less



Rivet

• United States
• Internet Publishing

• Account Coordinator

  • Apr 2014 - Dec 2015

  • Responsible for project management and meeting day-to-day needs of client • Assisted and supported the operations of the Account Management Team • Fostered a positive relationship with key team members at all levels of the client organization • Developed strong internal relationships within all disciplines at the agency • Assisted in creative development process by coordinating activities of creative, production and client • Provided feedback for revisions as needed • Prepared production plans and timelines • Assisted in the development of briefs and oversaw plan development, execution and follow-up • Aided in developing advertising strategies and research techniques • Contributed Market/Category research and analysis RE: competitive advertising • Fulfilled budget and billing responsibilities. • Assisted in creating agency POV’s or other work to be presented to the client Show less



ARABELLA Publications Inc.

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Executive Editor and Communications Officer

  • Sep 2011 - Mar 2014

  My responsibilities as Executive Editor include (but are not limited to): - Collaborating with Editor-in-Chief to define and implement content strategies and coordinate editorial calendars - Proofreading and fact-checking all content (ads and editorial) to detect typographical and grammatical errors, using PDF ‘markups’ or MS Word ‘track changes’ - Assessing the suitability of text for its intended audience - Checking accuracy of cutlines and captions, ensuring that all images and text match - Providing front-line communications support to Editor-in-Chief, preparing, copy editing and proofreading all internal and external communication materials - Writing correspondence, press releases, blog posts, newsletters, etc., successfully delivering key messages on behalf of the organization - Creating succinct and engaging content for website and social media channels, executing daily posts, including text, graphics and audiovisual content - Interfacing between clients and content processing team to ensure all materials meet format and technical specs, and to troubleshoot any problems or discrepancies - Sourcing, coordinating and managing outside vendors (freelance writers, researchers, translators, etc.) for the creation of materials - Converting files and preparing data outputs for designers - Researching, conducting interviews, and writing magazine articles (30+ published art features) - Handling interpersonal relationships with tact, discretion, and compassion - Liaising between the organization, clients, media representatives and the public - Identifying exceptional galleries and artistic talent to be featured in the magazine Show less



Neurology Practice

• United States
• Medical Practices

• Administrative and Executive Assistant

  • 2007 - Jan 2012

  - Supported a senior professional as a personal assistant - Anticipated the executive’s needs, becoming an expert ‘self-starter’ - Managed the physician’s calendars, schedule, travel arrangements and personal errands - Coordinated internal and external meetings - Managed and reviewed high-level and confidential correspondence - Handled requests and concerns with extreme tact, diplomacy, and decorum - Provided clerical, organizational and practical support to the staff team - Served as primary point of contact between the specialist and patients’ referring physicians - Organized and maintained the filing system, charts, spreadsheets and databases - Managed the physician’s billing, cheque requisitions and bank deposits Show less



University of Western Ontario

• Non-profit Organizations
• 1 - 100 Employee

• Instructing Teaching Assistant

  • 2007 - 2010

  - Independently delivered creative weekly tutorials with full oral and multi-media presentations - Fostered student equality, inclusivity, participation and enthusiasm for art education - Mentored and supported students through the development of assignments - Served as an initial point of contact between students and faculty - Designed educational programming for web-based, and computer-based delivery - Operated ‘Smart Classroom’ technology (audio/visual equipment) - Independently delivered creative weekly tutorials with full oral and multi-media presentations - Fostered student equality, inclusivity, participation and enthusiasm for art education - Mentored and supported students through the development of assignments - Served as an initial point of contact between students and faculty - Designed educational programming for web-based, and computer-based delivery - Operated ‘Smart Classroom’ technology (audio/visual equipment)



Museum of Ontario Art and Archaeology

• Assistant Officer of Education and Development

  • 2005 - 2008

  - Developed educational programming for elementary and intermediate students - Delivered workshops (film series, summer camp programming, educational speakers) - Managed group/educational sales - Led the production, proof reading, and publication of exhibition programs and didactic signage - Worked with Marketing Officer to promote educational and fundraising endeavours - Managed, updated, and streamlined Raiser's Edge database - Raised funds and assisted with donor prospecting and stewardship - Processed donations and produced tax receipts - Drafted artist’s contracts, managed budgeting and monitored expenditures - Managed volunteers Show less