Integrated Communications Specialist

• Dec 2021 - Present

Approach is an integrated communications agency whose strategists average 15+ years of experience working for big-name brands, global agencies, and non-profits, and our 100% virtual model allows us to nimbly deploy this expertise to achieve program goals. All this adds up to a different kind of agency. One that understands each client’s industry and audience. One that cares deeply about growth and success. We guarantee to deliver results on agreed-upon outcomes or work for free until we do. Approach is a certified women-owned business through WBENC. Agency Specialties: Marketing Strategy // Public Relations // Media Relations // Digital Marketing // Influencer Engagement // Executive Branding // Crisis Planning // Content Marketing Show less

Social Media Strategist

• Aug 2021 - Dec 2021

-Collaborated with cross-functional teams to strategize, curate, and implement content for key audiences. -Supported brand ideation, strategy, and implementation for initiatives, launches, etc. -Utilized innovative storytelling and amplified through organic and paid social media, social media management, social media publishing, community management and other integrated digital strategies. -Social media strategist and manager for 4 brand social media accounts, utilizing key tools like: Sprout Social, etc. -Utilized and tracked project management deliverables with tools like Monday. -Analyzed and reported on project success by using Google Analytics, Social Reporting Tools, etc. Show less

Senior Communications Strategist

• Sep 2018 - Aug 2021

-Managed design, legal, and executive teams to strategize, curate, and implement content for stakeholders. -Utilized innovative storytelling and amplified through digital, social, and traditional media efforts for university-wide initiatives, campaigns and high-profile events (1k+ attendance). -Social media strategist and manager for 10+ university accounts, utilizing key tools like: Hootsuite, Sprout Social, etc. -Utilized and tracked project management with tools like JIRA. -Analyzed and reported on project success by using Google Analytics, Social Reporting Tools, etc. -Key campaigns/ clients: OCIO-The Office of the CIO, ODEE- The Office of Distance Education, Enterprise Security, Ohio State IT/ Tech Hub/ Tech Ohio State, Innovate, Ohio Science Olympiad, Privacy@OSU — Additional Contributions to Company: -University Workgroup Rep for Thought Leadership, Virtual Appreciation, Events and Marketing -Communicator for the Ohio State 150 Sesquicentennial Celebration -Events Committee Comm Chair -Buckeye Wellness Innovator -Buckeye Wellness Innovator Advisory Committee Member Show less

Marketing Promotions/Social Media

• May 2015 - Oct 2018

-Facilitated CD102.5 (CD 92.9) promotional events and concerts with sponsors. -Wrote commercial spots and station newsletters. -Social media content creation and promotion for 50k+ followers. -Facilitated CD102.5 (CD 92.9) promotional events and concerts with sponsors. -Wrote commercial spots and station newsletters. -Social media content creation and promotion for 50k+ followers.

Operations Coordinator

• Jun 2018 - Sep 2018

-Facilitated travel and event planning -Responsible for keeping operations at HQ running smoothly and efficiently -Networked with potential and current members, sponsors, and partners -Managed and created content for the Wordpress website, Twitter, Instagram, and Facebook accounts to increase engagement -Facilitated travel and event planning -Responsible for keeping operations at HQ running smoothly and efficiently -Networked with potential and current members, sponsors, and partners -Managed and created content for the Wordpress website, Twitter, Instagram, and Facebook accounts to increase engagement

Marketing Coordinator

• May 2016 - May 2018

-Reported directly to the Marketing Director at Concord (Union Home) Mortgage and NOIC, Inc. -Strategized and created print/ digital advertisements, social media content and marketing concepts that contributed to a $97 million dollar yearly profit. -Lead creative strategy for one of the first virtual, lending experiences targeted towards young adults. I enjoyed diverse work and creative projects such as: copy editing commercials & tutorial video modeling voice overs designing & creating flyers video content and infographic videos print and web advertisements creating and managing websites planning promotional networking events participating in brainstorming sessions Show less

Executive Assistant

• Jan 2004 - Apr 2018

From the age of seven, I have worked aside my grandmother learning the tricks and trades of running a small business. Duties: -Design: sketching, brainstorming new jewelry designs -Production: using fine metals and semi precious stones to create the designs, tagging, pricing -Book Keeping: receipt/ invoice management, tax preparation, supplier information, building client list, applying to art shows -Exhibition: applying to art shows, correspondence, design of booth/ exhibition space, manual labor/ set-up of booth, sales at exhibition (20+ times/ yr) -Social: creation and maintenance of social channels & content, Facebook & Instagram -Website: creation and maintenance of website, website orders, product inventory, show schedule, contact requests -Branding: logo creation, recent online rebrand Show less

Member

• Mar 2017 - 2018

National Collegiate Senior Honor Society based on Scholarship and Leadership National Collegiate Senior Honor Society based on Scholarship and Leadership

Honor Society Member

• May 2016 - 2018

I am a current member of the communication honor society, Lambda Pi Eta at Wittenberg University. I am a current member of the communication honor society, Lambda Pi Eta at Wittenberg University.

Alpha Lambda Delta, 2015 Class President at Wittenberg University

• Apr 2015 - 2018

Advisor- Collegiate Advisory Board

• Mar 2017 - Dec 2017

One of 24 women chosen from thousands of applicants to represent the advisory board. We worked towards adding positive value and change to DG chapters across the country, Canada, and England. One of 24 women chosen from thousands of applicants to represent the advisory board. We worked towards adding positive value and change to DG chapters across the country, Canada, and England.