Kylie Mckie
Enterprise Sales Director at LiveRamp- Claim this Profile
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Bio
Bradley Schofield
Having worked with Kylie at two separate market leading Publishers, I can very confidently say you will not find someone that applies more attention to detail, insight and knowledge to their profession. She understands the digital market abundantly and was always a programmatic and strategic lead on any activity (even ones not on her patch). She is always willing to help and mentor people and has been an integral cog in my own career development over the last 10 years. We are very closely connected professionally and she also a great friend. A superb asset to any team in the industry.
Abby Poulter
Kylie was my manager for just over 2 years, some of this was throughout the pandemic. I’ve always felt supported by Kylie, even when we no longer worked together she has always made time to help and chat. She is one of the best managers I’ve worked with. Not only is she super encouraging and cares about her team but also extremely hard working. Kylie has incredible attention to detail and goes above and beyond for every client. She always leads by example ensuring she gets the most out of her team.
Bradley Schofield
Having worked with Kylie at two separate market leading Publishers, I can very confidently say you will not find someone that applies more attention to detail, insight and knowledge to their profession. She understands the digital market abundantly and was always a programmatic and strategic lead on any activity (even ones not on her patch). She is always willing to help and mentor people and has been an integral cog in my own career development over the last 10 years. We are very closely connected professionally and she also a great friend. A superb asset to any team in the industry.
Abby Poulter
Kylie was my manager for just over 2 years, some of this was throughout the pandemic. I’ve always felt supported by Kylie, even when we no longer worked together she has always made time to help and chat. She is one of the best managers I’ve worked with. Not only is she super encouraging and cares about her team but also extremely hard working. Kylie has incredible attention to detail and goes above and beyond for every client. She always leads by example ensuring she gets the most out of her team.
Bradley Schofield
Having worked with Kylie at two separate market leading Publishers, I can very confidently say you will not find someone that applies more attention to detail, insight and knowledge to their profession. She understands the digital market abundantly and was always a programmatic and strategic lead on any activity (even ones not on her patch). She is always willing to help and mentor people and has been an integral cog in my own career development over the last 10 years. We are very closely connected professionally and she also a great friend. A superb asset to any team in the industry.
Abby Poulter
Kylie was my manager for just over 2 years, some of this was throughout the pandemic. I’ve always felt supported by Kylie, even when we no longer worked together she has always made time to help and chat. She is one of the best managers I’ve worked with. Not only is she super encouraging and cares about her team but also extremely hard working. Kylie has incredible attention to detail and goes above and beyond for every client. She always leads by example ensuring she gets the most out of her team.
Bradley Schofield
Having worked with Kylie at two separate market leading Publishers, I can very confidently say you will not find someone that applies more attention to detail, insight and knowledge to their profession. She understands the digital market abundantly and was always a programmatic and strategic lead on any activity (even ones not on her patch). She is always willing to help and mentor people and has been an integral cog in my own career development over the last 10 years. We are very closely connected professionally and she also a great friend. A superb asset to any team in the industry.
Abby Poulter
Kylie was my manager for just over 2 years, some of this was throughout the pandemic. I’ve always felt supported by Kylie, even when we no longer worked together she has always made time to help and chat. She is one of the best managers I’ve worked with. Not only is she super encouraging and cares about her team but also extremely hard working. Kylie has incredible attention to detail and goes above and beyond for every client. She always leads by example ensuring she gets the most out of her team.
Experience
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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Enterprise Sales Director
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Jul 2022 - Present
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Reach plc
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United Kingdom
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Technology, Information and Media
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700 & Above Employee
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Head of Digital Client Solutions
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Apr 2021 - Jul 2022
Responsible for leading the Reach Client Solutions commercial team from a digital perspective, looking after in-housing/Client Direct and Specialist Digital Agency activity.• Formulating and delivering cohesive sales strategies to build, develop & lead the Client team.• Talking with clients directly, marketeers and in-house programmatic trading desks.• Collecting market data and information to guide our overall strategy.
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Digital Group Head
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Nov 2018 - Apr 2021
• Building and managing key strategic relationships with Dentsu, IPG, 7 Stars, Havas & independents.• Set and implement the digital sales strategy to grow revenue from both direct IO and programmatic.• Articulating our data, context, and location activation strategies to key agency stakeholders.
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Trinity Mirror plc
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London, United Kingdom
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Digital Account Manager
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Jul 2016 - Nov 2018
• Developing senior, revenue influencing relationships with Omnicom & Publicis. • Pitch digital inventory/solutions across the Reach news brand portfolio of 50+ sites, across display, rich media, native, and video. • Driving demand for digital business from tier 1 advertisers via direct IO and programmatic. • Working with Ad Ops, Ad Tech, and third-party tech/creative teams to ensure campaign and creative delivery. • Developing senior, revenue influencing relationships with Omnicom & Publicis. • Pitch digital inventory/solutions across the Reach news brand portfolio of 50+ sites, across display, rich media, native, and video. • Driving demand for digital business from tier 1 advertisers via direct IO and programmatic. • Working with Ad Ops, Ad Tech, and third-party tech/creative teams to ensure campaign and creative delivery.
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Haymarket Media Group
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United Kingdom
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Media Production
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700 & Above Employee
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Digital Agency Account Manager
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Feb 2015 - Jul 2016
- Pitching digital media solutions across the Haymarket Motoring portfolio; WhatCar?, Autocar and PistonHeads.- Maintaining relationships with West End agencies on behalf of their car manufacturer clients.
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Agency Account Manager
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Sep 2013 - Jan 2015
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Agency Sales Executive
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Feb 2013 - Oct 2013
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Sales Executive
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Oct 2011 - Feb 2013
Creating and maintaining excellent client relationships to increase revenue and generate new business.
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Education
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2007 - 2010
St Mary’s University, Twickenham
Bachelor of Science (BSc), Physical Education Teaching and Coaching
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