Product Manager

• May 2021 - Present

*Successfully launched the university's inaugural global career support website, spanning 4,000+ students across 20+ programs in San Francisco, Boston, London, and Dubai.*Led problem and solution discovery through a series of user interviews to understand users’ motivations, goals, and pain points associated with preparing for and engaging with the job search. *Adapted and aligned content for diverse audiences in the US, UK, and UAE, ensuring global relevance and addressing the specific needs of each region to overcome global alignment challenges.*Maintained regular communication and engagement with local and global stakeholders through various channels, providing updates on key milestones to ensure representation and alignment with project objectives.*Led the initiative to secure and implement LinkedIn Learning university-wide; conducted needs assessments, liaised with LinkedIn representatives, drafted and secured approval on a detailed business case, and managed the global rollout for students, staff, and faculty.*Define, monitor, and analyze product and business metrics, and feed learnings back into the product development process. Show less

Career Coach

• Sep 2019 - May 2021

*Developed clear and actionable learning objectives focused on successful job search navigation to address identified gaps and needs.*Provided 1:1 coaching sessions to guide students in identifying target jobs and establishing an action plan for achieving job success. *Conducted comprehensive needs assessments during initial coaching sessions to gauge clients’ existing knowledge and proficiency in job search navigation.*Facilitated group career coaching sessions to enable students to share learnings and job leads. *Collaborated with faculty to develop content and lesson plans, ensuring alignment with adult learning theory and instructional design best practices.*Delivered tailored presentations and workshops both virtually via Zoom and in-person to diverse groups, ranging from 15 to 100 participants, focusing on empowering individuals to navigate job searches effectively. Show less

Marketing Manager

• Jul 2015 - Sep 2019

*Oversaw marketing initiatives for two critical segments of the customer journey, managing all associated touchpoints including email series, social media campaigns, print pieces, webpage content, and more.*Won a multi-product internal hack-a-thon through researching opportunities for improvement, interviewing 25+ staff, drafting a business case and strategy, gathering a team of six, and collaborating with the team to optimize and finalize the winning proposal. *Managed a 7-figure marketing budget, ensuring all projects were within budget and all charges were accounted for.*Maintained oversight of over 30 key projects annually, introducing innovative solutions in response to emerging opportunities.*Served as the primary liaison for more than 300 colleagues across Operations, Customer Service, Sales, and Legal departments, addressing challenges and seizing opportunities related to my two customer journey segments.*Initiated and led the development and implementation of a scalable marketing content distribution platform (Templafy), researching user-centric platforms and securing approval, setting up templates, and training over 300 staff on how to create professional, on-brand promotional materials efficiently.*Supervised and mentored over 12 interns and 2 full-time staff members, fostering skill development and ensuring alignment with marketing team objectives.*Developed and fine-tuned sales support materials in both English and Spanish.*Developed and conducted comprehensive training sessions for various departments and new hires, focusing on marketing roles, brand alignment, and the introduction of new campaigns and marketing initiatives. Show less

Marketing Producer

• Jun 2012 - Jul 2015

* Acted as liaison between Customer Service, Sales, Operations and Marketing to identify problems and opportunities that could be resolved with a marketing solution.* Functioned as producer/project manager to ensure that all projects were in the works and all team members and stakeholders knew their tasks and deadlines.* Worked with various vendors for project execution including printing seasonal brochure, sales support materials, promotional items, etc. * Managed strategy and coordination of seasonal marketing updates to continually improve the customer experience. * Executed social media strategy (including content creation) for Facebook, Instagram, YouTube, Twitter and the blog.* Worked with customers, other key sources and media outlets to promote EF Explore America brand at both local and national levels.* Worked with Director of Public Relations to draft and submit press releases when appropriate.* Assisted in media training with key customers.* Worked hand-in-hand with in-house creative team through entire creative process to produce marketing materials assisting in making sales. * Gathered all relevant logistics and details associated with a project.* Briefed the creative team.* Provided creative feedback on initial drafts of projects.* Ensured all projects went through the appropriate sequence for approvals* Managed the creative team’s time regarding project allotment and followed up with deadlines.* Coordinated between all people and departments to ensure the best finished piece possible.* Served as primary point of contact for all marketing projects.* Worked with various vendors for project execution (printing seasonal brochure, sales support materials, promotional items, etc.)* Managed budget for every marketing material created both for lead generation and sales support. Show less

Marketing Assistant

• Jan 2011 - Jun 2012

* Supported global sales consultants across Latin America, Europe, the Middle East, Africa, Caribbean and Asia Pacific. * Managed the product portfolio and update necessary stakeholders regarding programs' international availability. * Served as main point of contact for one of our largest international customers (Quality Schools International). * Wrote weekly messaging regarding product updates to internal and external stakeholders. * Created and disseminated marketing collateral to assist with product sales. Show less

Public Relations Intern

• Aug 2009 - Dec 2009

Supported the Student Activities Board, which was responsible for providing diverse events that educate and entertain students, faculty/staff, and the community of the University through efficient programming. * Oversaw the organization's PR program to further increase the visibility of upcoming student events* Interfaced with other leaders in the organization to develop story ideas, identify hot issues and trends and other newsworthy items on an ongoing basis as a means of developing content* Drafted, published and distributed press releases weekly, promoting upcoming events* Managed a committee to produce a promotional commercial* Contributed to weekly meetings concerning event logistics and their execution Show less

Marketing Communications Specialist

• Aug 2009 - Nov 2009

Member of one of 20 universities to be accepted to build a house on the National Mall completely powered by solar energy. Responsibilities included daily updates to the team Web site, meetings with the architects and engineers to collect information about the solar house and then rework it in a way that was easily understood by the general public, writing scripts for 90 second audio clips for a guide-by-cell audio tour.

Account Management Intern

• Jan 2009 - May 2009

One of six interns selected to join the Account Services Team for Meridian-Chiles advertising company. Responsibilities included organizing account information, researching possible media outlets to target in various cities for specific accounts, proofreading informational handouts, and event set-up and preparation. One of six interns selected to join the Account Services Team for Meridian-Chiles advertising company. Responsibilities included organizing account information, researching possible media outlets to target in various cities for specific accounts, proofreading informational handouts, and event set-up and preparation.

Change Management Intern

• May 2008 - Apr 2009

Member of the Change Management Team for a project that switched three energy companies from an old customer service system to a new SAP-based one, which made it easier for employees to navigate and accomplish tasks. Responsibilities included updating the project website, attending weekly meetings, help building training materials to teach the new management how to use the system, planning all necessary project events. Member of the Change Management Team for a project that switched three energy companies from an old customer service system to a new SAP-based one, which made it easier for employees to navigate and accomplish tasks. Responsibilities included updating the project website, attending weekly meetings, help building training materials to teach the new management how to use the system, planning all necessary project events.

Research Assistant

• Aug 2007 - Dec 2007

Professor Chike Anyaegbunam was conducting research to understand what may motivate farmers to use tractor rollover bars in order to prevent harm to the drivers when the tractor may roll over. Responsibilities included reading and analyzing focus group transcripts for any differences that occurred through the geographically diverse regions in which these were conducted. Professor Chike Anyaegbunam was conducting research to understand what may motivate farmers to use tractor rollover bars in order to prevent harm to the drivers when the tractor may roll over. Responsibilities included reading and analyzing focus group transcripts for any differences that occurred through the geographically diverse regions in which these were conducted.

Writer

• 2007 - 2007