Experience

The Scribble Society

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Founder, Growth Marketer and Advisor

  • Jan 2020 - Present

  Cincinnati, Ohio, United States The Scribble Society is a DTC women's apparel company based in Cincinnati, Ohio. We create wearable art in easy-to-wear silhouettes. All product prints start as hand painting, so you are truly wearing a piece of art. We produce all products in limited quantities of 50. Limited Edition Wearable Art. Established partnerships with manufacturers for high-quality production and collaborated on successful marketing strategies for product launches. Devised a pricing strategy that… Show more The Scribble Society is a DTC women's apparel company based in Cincinnati, Ohio. We create wearable art in easy-to-wear silhouettes. All product prints start as hand painting, so you are truly wearing a piece of art. We produce all products in limited quantities of 50. Limited Edition Wearable Art. Established partnerships with manufacturers for high-quality production and collaborated on successful marketing strategies for product launches. Devised a pricing strategy that balanced production, marketing, and operational costs, and managed key financial statements. Designed a user-friendly website with optimized e-commerce functionality that accurately represented the brand's identity and values. Formulated a consistent brand communication strategy and marketing plan across multiple platforms, including e-commerce, social media, and event marketing, confidently guiding the company's direction and product strategy. Show less



NIKKI MARTINKOVIC Design Studio

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Owner, Marketing and Sales

  • May 2015 - Present

  Greater New York City Area The Nikki Martinkovic Print Studio specializes in unique, elevated, trend-focused print design for apparel, accessories, interiors, and stationery products. Each curated collection consists of exclusive pieces of art with worldwide copyright, all created with various techniques that combine hand-painting and drawing with digital design. We draw our inspiration from the latest runway shows, current art exhibits across the globe, NYC style and fashion, and of course, our world travels - always… Show more The Nikki Martinkovic Print Studio specializes in unique, elevated, trend-focused print design for apparel, accessories, interiors, and stationery products. Each curated collection consists of exclusive pieces of art with worldwide copyright, all created with various techniques that combine hand-painting and drawing with digital design. We draw our inspiration from the latest runway shows, current art exhibits across the globe, NYC style and fashion, and of course, our world travels - always having a strong pulse on global trends past, present, and future. Drove consistent year-on-year revenue growth by expanding our B2B client base through strategic networking and account-based marketing strategies. Implemented client retention strategies through targeted email campaigns and effective CRM management. Led digital marketing campaigns, including website creation and social media strategy, while overseeing HR processes and documentation. Demonstrated proficiency in managing diverse business operations. Ensured timely delivery of monthly print collections for client presentations, leading a team of seven employees and 15 global contractors. Designed and created the studio's online portal and website, using customer journey mapping and market research to optimize user experience and inform integrated marketing programs. Managed trade show operations and communications, including the preparation of marketing materials and event elements. Responsible for accounts receivables, accounts payable, and all payroll for full-time employees and independent contractors. Oversaw core financial operations using Quickbooks for invoicing, Airtable for CRM, Dropbox for print database, and Gusto for HR/payroll. Show less



Homeshake

• United States
• Real Estate
• 1 - 100 Employee

• Head of Marketing

  • Dec 2022 - Jun 2023

  Cincinnati, Ohio, United States Homeshake is the new way to buy or sell your home - No agents. No commissions. No guesswork. Homeshake is a platform where buyers and sellers deal directly with one another from start to finish. It’s the simple, no-nonsense, win-win way to buy or sell a home. Led cross-functional teams to implement critical business marketing campaigns as part of Homeshake's integrated marketing strategy. Analyzed weekly data to inform our marketing strategy, identifying key growth optimization… Show more Homeshake is the new way to buy or sell your home - No agents. No commissions. No guesswork. Homeshake is a platform where buyers and sellers deal directly with one another from start to finish. It’s the simple, no-nonsense, win-win way to buy or sell a home. Led cross-functional teams to implement critical business marketing campaigns as part of Homeshake's integrated marketing strategy. Analyzed weekly data to inform our marketing strategy, identifying key growth optimization areas and enhancing customer interactions. Collaborated with partners to develop effective product messaging and positioning, enhancing brand visibility and stimulating customer interest. Spearheaded strategic partnership programs and event marketing initiatives, resulting in robust relationship building and significant growth in customer engagement and acquisition. Show less



Freshly Baked Company

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Advisor

  • Apr 2022 - Aug 2022

• Chief Operating Officer

  • Sep 2019 - Apr 2022

  Cannabis Manufacturer and Delivery Company - Social Equity, Veteran, Minority, and Woman-Owned. Founding member of the Freshly Baked Team. Managed operations and built a B2B sales pipeline through account-based marketing, driving revenue to $2.4M in the first year. Conceptualized the Freshly Baked brand identity, led product management, and directed marketing programs. Analyzed sales data to guide product development, aligning with customer preferences and market trends… Show more Cannabis Manufacturer and Delivery Company - Social Equity, Veteran, Minority, and Woman-Owned. Founding member of the Freshly Baked Team. Managed operations and built a B2B sales pipeline through account-based marketing, driving revenue to $2.4M in the first year. Conceptualized the Freshly Baked brand identity, led product management, and directed marketing programs. Analyzed sales data to guide product development, aligning with customer preferences and market trends to drive revenue growth. Developed an marketing plan via social media strategy to enhance brand visibility, generate leads, and increase sales. Led the creation of business plans, SOPs, and CCC application materials.



Uber

• Türkiye
• Advertising Services
• 100 - 200 Employee

• Head of Experiential Marketing, Marketing Manager NYC

  • May 2014 - Dec 2016

  New York, NY As an early Uber Employee (184th company-wide and 10th in the NYC office) drove significant user acquisition and engagement in the New York, Connecticut, and New Jersey markets through strategic growth and marketing strategies Led a team to execute all experiential marketing efforts, increasing brand visibility and user growth. Managed Uber's on-site presence at large-scale events, driving user acquisition and retention through strategic marketing programs. Developed strategic… Show more As an early Uber Employee (184th company-wide and 10th in the NYC office) drove significant user acquisition and engagement in the New York, Connecticut, and New Jersey markets through strategic growth and marketing strategies Led a team to execute all experiential marketing efforts, increasing brand visibility and user growth. Managed Uber's on-site presence at large-scale events, driving user acquisition and retention through strategic marketing programs. Developed strategic partnerships at large NYC convention centers and established the brand ambassador program, further driving user acquisition and engagement. Established a brand ambassador program to scale grassroots marketing efforts and designed Uber’s on-site event presence in NYC, demonstrating the success and scalability of the implemented growth strategies.

• Community Manager

  • Mar 2013 - May 2014

  New York, New York, United States Customer Support, Social Media, Marketing and Business Development



Marketing Werks

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Aug 2008 - Feb 2013

  Greater New York City Area Project manager for the 2012 Verizon/NFL Game Day program at 15 NFL Stadiums responsible for 27 activation spaces Project leader for the 2011 Verizon/NFL Game Day program at 12 NFL stadiums managing 49 brand ambassadors Project manager on behalf of Verizon Wireless to support their sponsorship of the NFL at several high profile activations including 2011 NFL Draft, 2011 Rookie Premiere Hospitality Suite, 2011 NFL Kick Off in Green Bay, 2012 Pro Bowl, Super Bowl XLVI Fan Village and… Show more Project manager for the 2012 Verizon/NFL Game Day program at 15 NFL Stadiums responsible for 27 activation spaces Project leader for the 2011 Verizon/NFL Game Day program at 12 NFL stadiums managing 49 brand ambassadors Project manager on behalf of Verizon Wireless to support their sponsorship of the NFL at several high profile activations including 2011 NFL Draft, 2011 Rookie Premiere Hospitality Suite, 2011 NFL Kick Off in Green Bay, 2012 Pro Bowl, Super Bowl XLVI Fan Village and Super Bowl XLVI NFLX Directed the NFL Training Ground program which was executed at four events (28 activation days) managing 40 brand ambassadors Manager for a team of six Marketing Werks employees Project manager for the 2012 Seventh Generation grassroots program; 8 events in 7 markets Assisted in the management of a promotional tour on behalf of Verizon Wireless to support their sponsorship of the NFL from a grassroots level and high profile activations including 2010 NFL Kick Off in New Orleans, 45 Days to Super Bowl XLV Dallas Saturation Program, NFL Experience 2011, and Super Bowl XLV Fan Zone Tailgate Prepared and managed a ten-day activation for the 2011 Pro Bowl in Honolulu Instrumental in the renewing of a $1.5MM Verizon Street Team campaign while generating over $264K in additional business over two years Launched the initial Motorola Droid campaign in November 2009 in New York City while managing 45 crew members over five events in a two week period All the above experiences include the daily involvement of brainstorming, pitching ideas, event site production, and regular recap presentations throughout the duration of programs

• Verizon Wireless Lifestyle Street Team

  • May 2008 - Aug 2008

  Initial role with Marketing Werks Traveled for 12 weeks in the Midwest executing onsite promotional events at venues ranging from the Eric Clapton concert to Detroit Tigers games to the Special Olympics Responsibilities included scheduling events, logistics, expense management and onsite technical challenges



Soccer Plus

• United States
• Spectator Sports
• 1 - 100 Employee

• Manager

  • Dec 2000 - Aug 2007

  Palatine, IL Worked in our family retail business for seven years in sales marketing and management Soccer Plus is a soccer and lacrosse specialty retail and team dealer located in the suburbs of Chicago Built knowledge of sales and what makes a customer follow through with a purchase Gained a thorough understanding of the industry and developed relationships with vendors