Experience

Apprentice Now

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• President

  • Mar 2023 - Present



Academic Partnerships

• United States
• E-Learning Providers
• 500 - 600 Employee

• Senior Vice President, Business Analytics

  • 2020 - 2022

  Worked with other executive functional leaders while serving as right hand to COO to establish strategies and key priorities to grow business 15-20% each year and achieve business objectives. Determined KPIs for utilization across organization in assessing performance. Ensured department acted as unbiased arbiter of truth to identify and call out areas of opportunity and worked collaboratively with executive functional leaders and teams to keep accountability and progress towards goals. Experienced with Microsoft Dynamics and Salesforce.• Established performance analytics team to analyze areas of performance opportunity within business units (verticals, partners, departments), identify root causes, prioritize, and work with stakeholders on tracking progress through completion.• Led AP’s data science efforts, including app propensity model (lead scoring), scholarship effectiveness, and student melt model, in bringing innovative data science approaches to operations. Implemented executive data science steering committee to identify all machine learning, advanced data analytics, and modeling projects and prioritize according to business needs, leading to aligned priority from executive stakeholders.• Served with BI team responsible for improving quality and increasing quantity of AP’s data and reporting with business technology partners. Streamlined and standardized AP’s reports in Tableau and moved from on-prem to cloud.• Established internal survey to discover satisfaction level with reporting and find main BI opportunities as identified throughout organization.• Contributed via senior leadership seat on data science steering committee, business technology steering committee, and 401(k) committee.

• VP Enrollment Operations and Student Experience

  • 2018 - 2020

  Led strategic enrollment, operations and analytics, training, QA, student contact, and student experience teams to drive overall company outcomes in enrollment services department, leading to record-breaking annual enrollment results.• Established and led strategic enrollment division to begin marketing and enrollment efforts to alumni, old leads, and new partner’s lead opportunities adding incremental 500+ enrollments per year.• Guided student experience department with new implementation of Salesforce Marketing Cloud, pilot of Conversica AI capabilities, and analytics and management of omni-channel contact strategy effectiveness increasing contact rates by ~15%.• Directed enrollment services leadership team to create exceptional end-to-end student experience while significantly improving operations, resulting in increased conversion rates.

• Vice President of Enrollment and Student Services

  • 2011 - 2018

  Directed new and continuing student enrollment achievement. Improved processes and shared best practices across divisions to improve results. Ensured compliance of department through implementing QA process.• Improved efficiency by implementing qualifying center, front-end/back-end teams, home agent program, and auto-dialer to help facilitate growth from seven to 40 university partners from 2010 to 2013.• Increased Lead to Application rates by 20% by optimizing lead contact strategies for Direct to ES vs Contact Center• Increased new enrollments by 99% from 2012 to 2018.

• Senior Director of Enrollment- Healthcare and Criminal Justice Verticals

  • Feb 2011 - Jun 2011

  Responsible for leading Enrollment Managers in coaching, training, and overall management of inside sales teams for Healthcare Vertical and launch of Criminal Justice Vertical through significant YOY New Enrollment growth.

• Dir Enrollment Services, Healthcare, Sales Manager, Online Program, Distance Learning

  • Jan 2010 - Feb 2011

  Responsible for ES team for Healthcare Vertical. Created contact strategy, lead prioritization strategy and sales training tools to create infrastructure of division and lead significant growth achieving business targets.



Western Career Training

• Mesa, Arizona, United States

• President and Owner

  • 2014 - 2015

  Oversaw full responsibility for all operations and profitability of school, including P&L, marketing, enrollment, student success, compliance, state board program approvals, systems, curriculum/program, and strategy. Received State of Arizona Board approvals. • Designed operational strategy from the ground up, including redesign of all marketing materials, enrollment processes, student retention and success processes, and program improvement initiatives. Restructured programs, marketing strategy, and payment options to appeal to student demographic, allowing for higher-quality program outcomes, and increased enrollment conversion rates. Increased enrollments by more than 100% YOY through second quarter of 2015.



Grand Canyon University

• United States
• Higher Education
• 700 & Above Employee

• Enrollment Manager, Sales Management, Online Education Program

  • 2005 - 2010

  Manage a team of Enrollment Counselors that help Bachelors and Masters degree students to enroll in school and get started with their Education. Manage a team of Enrollment Counselors that help Bachelors and Masters degree students to enroll in school and get started with their Education.



University of Phoenix

• United States
• Higher Education
• 700 & Above Employee

• Enrollment Counselor

  • 2004 - 2005