Kyle Mensing

Head of Marketing Strategy & Martech at Blue Ion, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Greenville, South Carolina, United States, US
Skills

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Credentials

  • Sequence Models
    Coursera
    Oct, 2018
    - Nov, 2024
  • Convolutional Neural Networks
    Coursera
    Apr, 2018
    - Nov, 2024
  • Improving Deep Neural Networks: Hyperparameter tuning, Regularization and Optimization
    Coursera
    Nov, 2017
    - Nov, 2024
  • Neural Networks and Deep Learning
    Coursera
    Oct, 2017
    - Nov, 2024
  • Structuring Machine Learning Projects
    Coursera
    Oct, 2017
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Inbound Certification
    HubSpot
    Jul, 2016
    - Nov, 2024

Experience

  • Blue Ion
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Head of Marketing Strategy & Martech
      • May 2017 - Present

      Developing and leading multi-channel strategies across marketing ecosystems that are informed by data and energized by the core of the brand. Developing and leading multi-channel strategies across marketing ecosystems that are informed by data and energized by the core of the brand.

  • Outpost
    • United States
    • Advertising Services
    • Pack Leader
      • May 2017 - Present

      Helping brands that celebrate the outdoors tell their story and connect with their tribe. Let's get way out there. Helping brands that celebrate the outdoors tell their story and connect with their tribe. Let's get way out there.

  • Develop Greer, SC
    • United States
    • Government Administration
    • Commercial Development Director
      • Sep 2012 - May 2017

      Helping commercial businesses, with a focus on small businesses and the downtown core, get open and stay open in the City of Greer. Walk business owners and representatives through the process of location property and opening their business with the help of analytical tools and local relationships. Manage marketing for three interrelated groups working to promote and grow Greer. Majority of marketing is done through social media and marketing. Other marketing channels include outdoor, direct mail, display ads, Google AdWords, press releases, and media appearances. Show less

  • Greer Station Association
    • Greer, SC
    • Manager
      • Sep 2012 - May 2017

      Greer Station Association is the merchant association for downtown Greer. It's mission is to help promote local businesses and spread news about historic downtown Greer and its goings on. This is accomplished through robust social media and email marketing with companion direct mail pieces and digital marketing education for our investors. Greer Station Association is the merchant association for downtown Greer. It's mission is to help promote local businesses and spread news about historic downtown Greer and its goings on. This is accomplished through robust social media and email marketing with companion direct mail pieces and digital marketing education for our investors.

  • Panalpina
    • Denmark
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Ocean Import Customer Service Agent
      • Jul 2011 - Sep 2012

      Organize, schedule, monitor, and deliver imports for a BMW supplier Interface with clients to understand needs and maintain high level of service Create innovative solutions whenever possible Organize, schedule, monitor, and deliver imports for a BMW supplier Interface with clients to understand needs and maintain high level of service Create innovative solutions whenever possible

  • SHIFT Marketing Communications
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Jun 2011 - Jul 2011

      Helping companies utilize social media to connect with their customers and fans. Helping companies utilize social media to connect with their customers and fans.

  • InSite Consulting Group
    • Greer, South Carolina
    • Site Selection and Economic Development Consultant
      • Aug 2009 - Feb 2011

      Designed and refined an innovative site selection model while working on projects with capital investments of $3.2 billion, $15 million, and $300 million dollars in the U.S. and world markets. Undertook in depth community research Implemented real estate branding and marketing campaigns Designed and refined an innovative site selection model while working on projects with capital investments of $3.2 billion, $15 million, and $300 million dollars in the U.S. and world markets. Undertook in depth community research Implemented real estate branding and marketing campaigns

  • CellAssist
    • Social Media, Marketing and Branding Strategist
      • 2010 - 2011

      Played an integral role in the brand and marketing strategy development. Directed the development of the social media strategy and presence. Researched mobile statistics. Created tablet app user interface design. Played an integral role in the brand and marketing strategy development. Directed the development of the social media strategy and presence. Researched mobile statistics. Created tablet app user interface design.

  • AAA Pioneer Valley
    • Springfield, MA
    • Auto Travel Counselor
      • Jun 2006 - Dec 2010

      Collaborated with members to plan trips. Sold travel and entertainment merchandise. Acted as brand ambassador during every member interaction. Consulted on and researched marketing and social media initiatives. Collaborated with members to plan trips. Sold travel and entertainment merchandise. Acted as brand ambassador during every member interaction. Consulted on and researched marketing and social media initiatives.

  • Weitzman Associates
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Analyst Intern
      • Jun 2009 - Aug 2009

      Financial analysis and dynamic modeling to be used in the appraisal of real estate properties. Researched development trends in Brooklyn, NY and green building trends across the US. Helped lead a property appraisal project in the East New York neighborhood of Brooklyn. Financial analysis and dynamic modeling to be used in the appraisal of real estate properties. Researched development trends in Brooklyn, NY and green building trends across the US. Helped lead a property appraisal project in the East New York neighborhood of Brooklyn.

  • MassMutual
    • United States
    • Financial Services
    • 700 & Above Employee
    • Procurement Intern
      • Dec 2008 - Jan 2009

      Charged with the report generation, data cleaning, and error detection responsibilities of a large supplier database. Researched impacts and implications of the Sarbanes-Oxley Act. Charged with the report generation, data cleaning, and error detection responsibilities of a large supplier database. Researched impacts and implications of the Sarbanes-Oxley Act.

Education

  • Furman University
    Bachelor of Arts, Business Administration and Economics
    2006 - 2010
  • Free Code Camp
    Full Stack Web Development Certification, Computer Software Engineering
    2016 - 2017

Community

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