Experience

Splash Inc.

• United States
• Spectator Sports
• 1 - 100 Employee

• Chief Marketing Officer

  • Jun 2022 - Present

  Splash Inc. is transforming the gaming economy through innovative technology and community-driven experiences. Splash Inc. is transforming the gaming economy through innovative technology and community-driven experiences.



Private

• Founder - Private VC

  • Apr 2022 - Present

  Founder - Private VC Firm Founder - Private VC Firm



PointsBet

• Australia
• IT Services and IT Consulting
• 400 - 500 Employee

• Chief Marketing Officer

  • Oct 2021 - Jun 2022



Facebook

• Software Development
• 700 & Above Employee

• Head of US Brand & Consumer Marketing - Facebook App

  • Feb 2020 - Oct 2021

  Author, launch and lead content, creative, media, growth, and tactical strategies for Facebook App across multiple productsBuild brand awareness, industry credibility, and key business objectives across Facebook AppWork with key partners to build out audience planning, strategy, and approach for marketing effortsHelp establish and scale our end-to-end platform and analytic toolsPartner with content, product, and engineering leadership to define the annual strategy and product roadmapFrame our go-to-market to drive product adoption. growth, and collaboration with partnerships, communications, research, data science, measurement teams to create product positioning and materialsLead a team of direct reports and a cross functional team of 50 by building holistic project plans and ensuring accountability across partnersBe the trusted voice for senior leadership in surfacing qualitative and quantitative insights to shape product direction, ensure product-market fit and scale adoptionAssess and prioritize expansion and new monetization opportunitiesDefine and manage off and on-platform media campaigns related to product, work with the media planning team and creatives to create content Show less

• Head of Content Marketing - Facebook Watch & Groups - Facebook App

  • Nov 2018 - Feb 2020

  Lead global creative, media, and tactical executions for Facebook Watch & Groups Lead XFN (~60+ people) to develop integrated marketing strategy and plan for key cultural moments across all channels Build or to contribute to global systems, constructs, tools and platforms; bring a global mindset to the workBuild brand awareness and industry narrative within the entertainment space for Facebook WatchEstablish content credibility amongst consumers and media for key business objectives across Facebook WatchLaunch Facebook Watch Content Strategy into priority International MarketsHelp establish and scale our end-to-end platform toolsPartner with product management and engineering to define the strategy and product roadmapFrame our go-to-market to drive product adoption and collaborate with partnerships, communications, research, measurement teams to create product positioning and materialsLead a team of direct reports and have impact on a larger cross-functional business team by building holistic project plans and ensuring accountability across partnersBe the trusted voice in surfacing qualitative and quantitative insights to shape product direction, ensure product-market fit and scale adoptionAssess and prioritize expansion and new monetization opportunitiesDefine and manage on-platform media campaigns related to product, work with the media planning team and creatives to create content Show less



National Geographic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Vice President of Marketing - National Geographic TV

  • Jun 2017 - Oct 2018

  National Geographic TV's Marketing Vice President for original scripts shows, docuseries, films, digital content and partnerships. Set linear, OTT and D2C marketing strategy via paid, owned and earned initiatives for show, film, talent and consumer demand through intelligent, excellent, innovative and data driven executions Develop cross-channel creative to optimize awareness, intent, viewership and catch-up Collaborate closely with talent, development and production teams to ensure a cohesive plan for all marketing needs, initiatives, and deliverables Implement larger OTT and D2C strategy for National Geographic programming through awareness, intent, viewership (live and beyond), and audience growth Oversee strategy and creative rollout across multiple media platforms, driven by consumer data​ and reach ​ Show less



Netflix

• United States
• Entertainment Providers
• 700 & Above Employee

• Manager, Global Creative Marketing - Netflix Original Films & Series

  • Dec 2014 - Jun 2017

  Global marketing lead of campaign strategies for Netflix Original Series and Film Build creative across AV, print and digital to heighten awareness and drive membership Work with internal and external creative teams to develop marketing campaigns, programs, and assets across multiple channels Develop paid media plan to amplify series and film awareness, driving to Netflix membership Launch Netflix Original Films global online presence through innovative creative and regional insights Show less



Warner Bros. Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Global Interactive Marketing Manager - Warner Bros.

  • Aug 2011 - Nov 2014

  Warner Bros. – Theatrical New Release – Interactive Marketing Manager Interactive Marketing Manager for all Warner Bros. Theatrical New Releases, including such major motion pictures as Harry Potter, The Hangover Trilogy , The Dark Knight Rises, The Hobbit, Man of Steel Warner Bros. – Theatrical New Release – Interactive Marketing Manager Interactive Marketing Manager for all Warner Bros. Theatrical New Releases, including such major motion pictures as Harry Potter, The Hangover Trilogy , The Dark Knight Rises, The Hobbit, Man of Steel



FOX Sports

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Associate Producer & Social Media Manager

  • Jan 2008 - Jan 2011

  Implemented marketing and production themes for Fox Sports Final Score show that airs daily, nation-wide. Working heavily with celebrities, athletes, and executive producers to display the best shots and materials for viewer interest. Implemented marketing and production themes for Fox Sports Final Score show that airs daily, nation-wide. Working heavily with celebrities, athletes, and executive producers to display the best shots and materials for viewer interest.