Experience

Dark Matter Coffee

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Minister of Propaganda

  • Feb 2013 - Present

  Lead Creative, Marketing Strategy, Business Development, Brand Management, Event Production, Partnerships and Collaborations. Lead Creative, Marketing Strategy, Business Development, Brand Management, Event Production, Partnerships and Collaborations.



Analog Raygun Media

• Chicago

• Co-Owner

  • Mar 2012 - Feb 2013

  Created publicity campaigns for small and mid-sized record labels and musicians. Consulted entertainment industry-based clients on social media strategy and campaigns. Created publicity campaigns for small and mid-sized record labels and musicians. Consulted entertainment industry-based clients on social media strategy and campaigns.



Media Star Promotions

• United States
• Advertising Services
• 100 - 200 Employee

• Brand strategy

  • Jul 2011 - Jun 2012

  Created and integrated brand strategy for 4 RJ Reynolds brands. Supervised program progress and success; recommended adjustments and evaluated programs against objectives. Prepared and implemented budget for programs; monitored expenses. Created and integrated brand strategy for 4 RJ Reynolds brands. Supervised program progress and success; recommended adjustments and evaluated programs against objectives. Prepared and implemented budget for programs; monitored expenses.



Indy Jazz Fest

• Entertainment Providers
• 1 - 100 Employee

• Director of Marketing & Public Relations

  • Sep 2009 - Jul 2011

  -Director of advertising, marketing and publicity campaigns -Created and populated social media programs with an active lists of 3k (Twitter), 11k (Facebook) increasing interactions by 33%, maintained email open rate of 30% with 8k+ list -Corporate sponsorship liaison for festival and foundation sponsors -Continual education on the Indianapolis Jazz history through daily blog posts, event promotions and specialty projects/alliances with key local/regional/national cultural programs -Independent jazz record label, representing 17 artists/groups of multiple genres of jazz, including The Headhunters, Mike Clark, Derrick Gardner, Garaj Mahal and Fareed Haque -Label accomplishments include a Grammy nomination, two Independent Music Award winners, an American Pianists Association Jazz Fellowship recipient, and a National Endowment for the Arts Jazz Performer Award recipient Show less



Mystikos Quintet

• Producer/Musician

  • Jun 2006 - Jul 2011

  -Managed all business aspects for licensing, marketing and booking for group -Licensed multiple songs for national/international television/film, music compilations and soundtracks -Featured work on NBC, PBS, A&E -Managed all business aspects for licensing, marketing and booking for group -Licensed multiple songs for national/international television/film, music compilations and soundtracks -Featured work on NBC, PBS, A&E



Lecturer, Music Critic

• Guest lecturer

  • Apr 2006 - Jul 2011

  -Guest lecturer for Music Business Marketing, Butler University (2010), Anderson University (2006-2010) IUPUI (2006) -Panelist, Butler University Music Conference (2006) -Music critic/editor Peel Magazine. (2006) -Guest lecturer for Music Business Marketing, Butler University (2010), Anderson University (2006-2010) IUPUI (2006) -Panelist, Butler University Music Conference (2006) -Music critic/editor Peel Magazine. (2006)



Twinpeaks and Old Soul Entertainment

• Owner

  • Apr 2004 - Jul 2011

  -Event planning/booking, Corporate Sponsorship -Created/Implemented cultural/music focused events (500+) to affluent, urban centric young professionals through experiential, new/social media -Notable alliances/sponsors: Live Nation, My Old Kentucky Blog, Scion, Camel, Stellar Gin, Red Bull, Sony, Knuckle Rumbler, Indy Jazz Fest, Indy Black Expo, Astralwerks, Warner Brothers -Event planning/booking, Corporate Sponsorship -Created/Implemented cultural/music focused events (500+) to affluent, urban centric young professionals through experiential, new/social media -Notable alliances/sponsors: Live Nation, My Old Kentucky Blog, Scion, Camel, Stellar Gin, Red Bull, Sony, Knuckle Rumbler, Indy Jazz Fest, Indy Black Expo, Astralwerks, Warner Brothers



Media Star Promotions

• United States
• Advertising Services
• 100 - 200 Employee

• Program Analyst

  • Jul 2008 - Sep 2009

  -Create strategic plans for three RJ Reynolds brands -Monitor program progress; recommend adjustments and evaluate programs against objectives -Prepare, and implement approved budget for programs; monitor expenses -Recap programs and send/present detailed reports to client on a weekly/biweekly/monthly/quarterly basis -Client liaison for monthly market/event visits, with 30-50% travel time on a yearly basis -Create strategic plans for three RJ Reynolds brands -Monitor program progress; recommend adjustments and evaluate programs against objectives -Prepare, and implement approved budget for programs; monitor expenses -Recap programs and send/present detailed reports to client on a weekly/biweekly/monthly/quarterly basis -Client liaison for monthly market/event visits, with 30-50% travel time on a yearly basis



BFG Agency

• Advertising Services
• 100 - 200 Employee

• Program Director

  • Sep 2007 - Jul 2008

  -Responsible for all experiential marketing and testing initiatives for RJ Reynolds in Indiana. -Cultivate a positive, ongoing relationship with key bar/club/nightlife accounts in Indianapolis, Bloomington, Lafayette and Muncie. -Manage and maintain office of 18 employees including scheduling, training, payroll and budgets -Conceptualized, implemented ground-up, interactive based events with a 250k budget. -Initiated expansion of programs in three new markets, increasing marketing averages 20% -Maintain local office, production ($25k) and promotional ($35k weekly average) inventories Show less



Karma Records #4

• Owner/Operator

  • Jun 2001 - Aug 2005

  -Responsible for daily management. -A/P, and all aspects of financial management, including budget, payable/receivable. -Merchandise management and ordering for 600k inventory. -Handled daily operations for Ticketmaster outlet, including inventory and financial responsibilities. -Responsible for daily management. -A/P, and all aspects of financial management, including budget, payable/receivable. -Merchandise management and ordering for 600k inventory. -Handled daily operations for Ticketmaster outlet, including inventory and financial responsibilities.



Taylor Entertainment

• Denver, Colorado

• New Business Developement

  • Oct 1999 - Oct 2000

  -Developed and implemented strategic business plans utilizing sales and communication skills to solicit new business. -Managed high profile accounts; notables include Amazon and Leonardo DiCaprio. -Acquired knowledge of sales, promotional and co-op advertising and marketing strategies used in the entertainment distribution. -Developed and implemented strategic business plans utilizing sales and communication skills to solicit new business. -Managed high profile accounts; notables include Amazon and Leonardo DiCaprio. -Acquired knowledge of sales, promotional and co-op advertising and marketing strategies used in the entertainment distribution.



WTTS

• Promotions, Music Programming, Intern

  • Aug 1997 - Aug 1998



WRZX, WFBQ

• Air personality, Music Programming, Intern

  • May 1997 - Aug 1997