Experience

Hawke Media

• United States
• Advertising Services
• 100 - 200 Employee

• Executive Vice President, Services

  • Apr 2022 - Present

  Los Angeles Metropolitan Area Oversee all service operations for the company with over 200 employees globally. Led a transformational change in service delivery model resulting in an increase in customer satisfaction and an increase in revenue. Developed and implemented a comprehensive service strategy that improved operational efficiency, reduced costs, and increased profitability. Built strong relationships with key customers and partners, resulting in increased sales and improved customer retention. Collaborated with… Show more Oversee all service operations for the company with over 200 employees globally. Led a transformational change in service delivery model resulting in an increase in customer satisfaction and an increase in revenue. Developed and implemented a comprehensive service strategy that improved operational efficiency, reduced costs, and increased profitability. Built strong relationships with key customers and partners, resulting in increased sales and improved customer retention. Collaborated with cross-functional teams to drive new product development and ensure successful product launches. Presented to executive leadership team and c-suite on service performance, strategic initiatives, and financial results.

• Senior Vice President, Media

  • Nov 2021 - Apr 2022

  Los Angeles Metropolitan Area Oversee the strategic direction and operations of the media department within an organization. Responsible for managing various media departments, such as: paid search, paid social, influencer, Amazon & Walmart services, and social media. Responsible for driving the organization's media strategy, managing teams, and maximizing the impact of media efforts to achieve business objectives.

• Vice President, Media

  • May 2020 - Nov 2021

  Los Angeles Metropolitan Area Oversee all aspects of digital marketing across Hawke Media. Lead teams across: Paid Search, Paid Social, Amazon, Organic Social, Influencer Marketing and Programmatic/Display. Hawke Media is a full-service digital marketing agency, based in Los Angeles, CA, providing the guidance, planning, and execution to grow brands of all sizes, industries and business models.



El Toro Interactive, LLC

• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Jul 2018 - May 2020

  Los Angeles Metropolitan Area Leadership and Management: Develop and implement the company's strategic plans, in collaboration with the c-suite and other key stakeholders. Define the company's mission, vision, and long-term goals, and identify growth opportunities and potential risks. Financial Management: Monitor the financial performance of the company, including budgeting, financial reporting, and analysis. Make strategic financial decisions to drive profitability and ensure the company's financial… Show more Leadership and Management: Develop and implement the company's strategic plans, in collaboration with the c-suite and other key stakeholders. Define the company's mission, vision, and long-term goals, and identify growth opportunities and potential risks. Financial Management: Monitor the financial performance of the company, including budgeting, financial reporting, and analysis. Make strategic financial decisions to drive profitability and ensure the company's financial stability. Business Development: Identify and pursue new business opportunities, partnerships, and potential markets to expand the company's reach and increase revenue. Develop and maintain relationships with key clients, stakeholders, and industry leaders. Operational Oversight: Ensure the smooth day-to-day operations of the company, including overseeing various departments such as sales, marketing, operations, finance, and human resources. Implement efficient processes and systems to improve productivity and efficiency. Performance Monitoring: Monitor and evaluate the company's performance against established goals and objectives. Implement performance metrics and key performance indicators (KPIs) to track progress and make data-driven decisions.

• Director, Paid Social

  • Nov 2017 - Jul 2018

  Los Angeles Metropolitan Area Implemented tactics to support business initiatives growing the channel revenue by over 467%, resulting in the growth of the paid social department. Established a data-driven approach to inform and build paid social strategies increasing revenue and ROAS across paid social clients resulting in increasing the life time value of a social client and reducing churn by over 92%. Built attribution modeling across all paid media teams.



HYFN

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Account Director

  • Feb 2017 - Nov 2017

  Los Angeles Metropolitan Area Supervised paid social team along with overall growth and development of paid social accounts. Grew client campaigns and accounts, through client proposals, by over 242% while assisting sales teams with business development. Implemented full funnel digital marketing strategies resulting in a 237% increase in revenue and a 332% increase in return for clients. Managed the agencies most notable e-commerce clients: New Balance, Cost Plus World Market, TRX and others.



Horizon Media

• United States
• Advertising Services
• 700 & Above Employee

• Manager, Social Marketplace

  • Feb 2016 - Feb 2017

  Los Angeles Metropolitan Area Established LA based team within the marketplace team. Planned, developed and implemented comprehensive paid media strategies to increase brand visibility and recognition, along with new user acquisition and revenue with paid social campaigns. Continuously measured and optimized campaign performance, establishing benchmarks and recommending future data driven strategy, while providing attribution modeling.



Nations Info Corp

• Technology, Information and Internet
• 1 - 100 Employee

• Affiliate Marketing Manager

  • Sep 2015 - Jan 2016

  Los Angeles Metropolitan Area



Realtor.com

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Online Marketing Manager

  • Aug 2014 - Sep 2015

  Los Angeles Metropolitan Area Successfully launched, managed and optimized paid search campaigns across Adwords and Bing with use of third party bid management tools, Marin and Kenshoo. Analyzed data, through attribution modeling, where I was able to decrease cost per acquisition by 89%, while increasing click through rate by 127% across clients. Also able to reduce individual client churn by 37%, making the search team more profitable and able to assist onboarding new team members.



HouseHunt, Inc.

• United States
• Real Estate
• 1 - 100 Employee

• Paid Media Marketing Manager

  • Jul 2012 - Aug 2014

  Orange County, California Area Launched and managed high-yielding paid search and paid social campaigns across Google Adwords, Bing and Facebook. Through the use of multiple bid strategies, I was able to reduce the cost per lead by 233%, increasing lead volume by 102% YoY. Started the organic and paid social team, growing to a team of 3, based on profitability and scalability of the channels.