Experience

Collective Alternative

• United States
• Advertising Services
• 1 - 100 Employee

• Content Director

  • Mar 2019 - Present

  -Write and proofread content for emails, blogs, print and digital advertisements, websites and other marketing collateral in a variety of tones, styles and structures- Work with internal departments to strategize and write engaging content- Monitor industry-related topics and publications to stay current with trends and identify new content topics of interest-Spearhead Public Relations strategy for clients including planning, and work with the media as opportunities are secured.-Edit, proofread and improve writer posts-Conduct keyword research and use SEO guidelines to increase web traffic-Identify client needs and gaps in our content strategy and recommend new ideas-Write and update website content to optimize SEO-Support social media distribution-Work with a dynamic team of creative thinkers in fast-paced agency

• Content Specialist

  • Aug 2017 - Mar 2019

  - Managed the creation and execution of social media strategies and campaigns-Managed the creation and execution of content strategies for each client - Developed content for social media, websites, blog posts, email campaigns, direct mail and other marketing materials to create a consistent message for clientsAt Collective Alternative, we take a different approach to marketing. We pride ourselves on our deeper commitment to our clients, from our comprehensive approach to the custom strategy developed for every client. Followed closely by our targeted implementation, ongoing execution and continuous transparent communication. We believe in accountability, follow-through and results. We're a full-service marketing and public relations firm, but we can do it all. From web design and development, to branding and advertising, all the way to market research, we're ready to help you make business personal.



Riley Children's Foundation

• United States
• Fundraising
• 100 - 200 Employee

• Communications Intern

  • Jan 2017 - May 2017

  - Crafted media releases pertaining to the foundation and various fundraising events efforts-Communicated with various media outlets -Communicated with families the media may contact-Created releases and alerts for Dance Marathons and third party promotions-Wrote and edited Riley Messenger articles and blogs-Assisted other communication team members when needed in their projects - Crafted media releases pertaining to the foundation and various fundraising events efforts-Communicated with various media outlets -Communicated with families the media may contact-Created releases and alerts for Dance Marathons and third party promotions-Wrote and edited Riley Messenger articles and blogs-Assisted other communication team members when needed in their projects



The Reflector

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• Editor-in-Chief

  • May 2015 - May 2017

  -Generated story ideas and oversaw assignment of stories-Oversaw editors and staff writers-Resolved conflicts between staff members-Assisted with copy editing stories-Created content and took photos for a variety of news, feature, entertainment and sports articles-Kept the work environment productive and positive. -Generated story ideas and oversaw assignment of stories-Oversaw editors and staff writers-Resolved conflicts between staff members-Assisted with copy editing stories-Created content and took photos for a variety of news, feature, entertainment and sports articles-Kept the work environment productive and positive.



Indiana High School Athletic Association

• United States
• 1 - 100 Employee

• Sports Administration Intern

  • Aug 2016 - Dec 2016

  - Compiled statistics for media releases and ihsaa.org-Assisted in the creation of state championship programs for all sports, compiling statistics, updating records and designing pages-Created and updated brackets online for each state tournament-Helped manage the IHSAA social media for each state tournament-Assisted with any other project or duty the sports information director, assistant commissioners and their assistants may have needed help with - Compiled statistics for media releases and ihsaa.org-Assisted in the creation of state championship programs for all sports, compiling statistics, updating records and designing pages-Created and updated brackets online for each state tournament-Helped manage the IHSAA social media for each state tournament-Assisted with any other project or duty the sports information director, assistant commissioners and their assistants may have needed help with



The Reporter-Times

• Intern

  • May 2016 - Jul 2016

  -Selected for a 2016 Eugene S. Pulliam summer internship-Covered and reported on any story given to me in news, sports and feature-Event photography-Copy edited sections of the newspaper-Began the process of implementing video into newspaper's website, training with new equipment and testing on various news and feature stories -Selected for a 2016 Eugene S. Pulliam summer internship-Covered and reported on any story given to me in news, sports and feature-Event photography-Copy edited sections of the newspaper-Began the process of implementing video into newspaper's website, training with new equipment and testing on various news and feature stories