Experience

Penguin Solutions

• Brazil
• Strategic Management Services
• 1 - 100 Employee

• Director of Marketing

  • Apr 2021 - Sep 2023

  Led Penguin marketing team responsible for developing and driving HPC & AI campaigns, online, events, and sales enablement with annual operating budget of $3M. - Developed and executed integrated campaigns in support of business growth objectives, combined with implementation of SEO/Google Ad & LinkedIn strategy leading to an 80% YoY increase in awareness and demand - Executed more than 40 industry and customer events annually while reducing budget and increasing efficiencies in… Show more Led Penguin marketing team responsible for developing and driving HPC & AI campaigns, online, events, and sales enablement with annual operating budget of $3M. - Developed and executed integrated campaigns in support of business growth objectives, combined with implementation of SEO/Google Ad & LinkedIn strategy leading to an 80% YoY increase in awareness and demand - Executed more than 40 industry and customer events annually while reducing budget and increasing efficiencies in the planning and execution process. - Established, organized, and led all sales training including weekly virtual training attended by 100+. Planned and executed bi-annual in-person/virtual sales trainings with sales leaders, office of CTO and partner integration. - Oversaw strategy and activation of sales plays via ZoomInfo, Seismic, Salesforce, and Pardot. - Created custom and curated SEO optimized content for HPC and generative AI to fuel sales plays and GTM campaigns. - Drove partner programs and optimized MDF to develop and drive co-marketing campaigns; partner training, co-branded content and presence at events; ensuring alignment of Penguin and partner priorities. - Led multi-functional effort to re-brand Penguin Computing and SMART Edge into Penguin Solutions including visual identity, messaging, differentiated value prop, supporting assets, brand guidelines, internal adoption & activation strategy. Show less



Dell Technologies

• Biotechnology Research
• 1 - 100 Employee

• Sr. Director, Global B2B Business Strategy Planning & Events

  • 2018 - 2020

• Director, Global Client Solutions Event Marketing and Training

  • 2016 - 2018

• Director, Global Messaging - Mobile Solutions Portfolio

  • 2014 - 2016

• Business Development Manager - Operational Transformation

  • 2013 - 2014

• Brand Manager - Enterprise Solutions

  • 2009 - 2013

• Merchandise Manager - Service Solutions

  • 2007 - 2009


Microsoft
• United States
• Software Development
• 200 - 300 Employee
• Brand Manager - Services Software

  • 2006 - 2007


National Instruments

• Retail Office Equipment

• Product Marketing Manager - K-12 Education Portfolio

  • 2003 - 2006

• Corporate Community Relations Specialist - STEM Education

  • Aug 2001 - 2003