Experience

Dart Homes - Premiere Montgomery County Real Estate

• Director of Marketing & Events

  • Dec 2015 - Present

  • Standardized and managed the marketing strategy with an editorial calendar, creating twice daily social media posts, weekly blog posts, biweekly mass email newsletters, and monthly mailed newsletters. • Designed, maintained, and expanded social media presence, increasing Facebook fans over 500% in under 1 year. • Introduced and crafted scheduled email marketing campaigns to replace sporadic blasts, resulting in a 41% open rate and a 6% click-through rate. • Overhauled the brand identity to project a cohesive image with new marketing materials, including a 20-page marketing booklet and a redesign of the DartHomes.com website. • Created engaging content in-line with overall content strategy, including social media posts, blog posts, newsletters, mailers, educational resources, white pages, and infographics to help leads evaluate their choices and establish DartHomes’ expertise. • Tracked and tested the performance of all campaigns (paid and otherwise), analyzing conversion data and adjusting as necessary. • Budgeted, planned, and managed four large events a year, including designing promotional materials, recruiting sponsors, hiring venders, and overseeing logistics. • Created engaging presentations for international speaking events from 1 hour to 3 day talks. • Collaborated with other members of the executive team to plan our strategy and direction for the company. Show less



duo

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• owner

  • Feb 2012 - Apr 2015

  Handled the day to day operation of a small business. • Responsible for over $100,000 in sales in the first year and a 25% increase in the second. • Managed all web content, newsletters, and social media to facilitate interaction with customers and developed a database with 1000+ opt-in members for bi-weekly product update emails. • Wrote advertising copy and acted as media spokesperson to media outlets including Fox News, Marie Clare, Washingtonian Magazine, The Washington Post, and Southern Living. • Implemented several sales incentive programs, collaborating with both local and national brands like Uber, Gilt, and Washingtonian. • Identified market and product trends and analyzed buying patterns to increase customer satisfaction and retention. Show less