Kyle Arroyo
Digital Marketing Manager at Dirty Labs- Claim this Profile
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Bio
Experience
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Dirty Labs
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United States
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Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Jun 2021 - Present
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Playmore
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United States
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Music
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Brand Manager
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Jun 2018 - Jun 2021
• Oversaw all facets of brand marketing, strategic business development, partnerships, and promotions, in an effort to drive category growth and build DSP exposure for musicians. • Managed multi-platform music campaigns and digital release cycles to promote client EP and song distributions. • Negotiated multi-purpose partnership programs and commercial engagements with music labels, publishers, and brands. • Utilized industry analytics tools and research to conduct competitive data analysis, forecasting, and performance reporting; making key recommendations based on data. Show less
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ICNCLST
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United States
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Business Consulting and Services
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1 - 100 Employee
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Account Manager
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Jan 2017 - Jun 2018
• Managed a 20+ roster of creative artists, influencers, and tastemakers, while developing marketing strategies, creating campaign briefs, producing editorial content, responding to RFPs, and building relationships with key agency partners. • Served as the main point of contact for sales and agency operations to execute specific artist advertising campaigns, campaign traffic revisions, and overall QC for campaign documents and materials. • Lead client kick-off calls, managed daily communication, created brand presentations, and provided campaign insights and wrap reporting across all commercial opportunities including entertainment, fashion, and consumer technology accounts. • Managed workflows, budgets, tentpole calendars, sales materials, timelines, social executions, digital media, and style guides. • Implemented new processes and systems for internal management (CRM, CMS, and scheduling systems). Show less
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Creative Artists Agency
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United States
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Entertainment Providers
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1 - 100 Employee
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Agent Assistant
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2013 - 2017
• Managed worldwide music concert tours with cumulative tour grosses of $500K-$23M. • Negotiated and coordinated multi-city tour offers, budgeted touring costs, wrote and reviewed talent contracts, compiled, tracked, and reconciled sales and ticket reports, and reviewed music/television crossover licensing agreements. • Worked cross-functionally with diverse musicians, managers, talent and tour promoters, publicists, business managers, legal, and internal agency departments. • Managed worldwide music concert tours with cumulative tour grosses of $500K-$23M. • Negotiated and coordinated multi-city tour offers, budgeted touring costs, wrote and reviewed talent contracts, compiled, tracked, and reconciled sales and ticket reports, and reviewed music/television crossover licensing agreements. • Worked cross-functionally with diverse musicians, managers, talent and tour promoters, publicists, business managers, legal, and internal agency departments.
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Sony Music Entertainment
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United States
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Musicians
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700 & Above Employee
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Intern
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2011 - 2011
• Assisted the Head of Commercial and Artist Relations for SYCO Television • Supported the promotions and sponsorships teams in the development of product marketing campaigns in collaboration with show partners Fremantle Media, FOX Broadcasting, and PepsiCo for The X Factor Franchise • Assembled marketing timelines and decks for new music artists and branded activations • Assisted the Head of Commercial and Artist Relations for SYCO Television • Supported the promotions and sponsorships teams in the development of product marketing campaigns in collaboration with show partners Fremantle Media, FOX Broadcasting, and PepsiCo for The X Factor Franchise • Assembled marketing timelines and decks for new music artists and branded activations
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Education
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University of Southern California
Bachelor of Science (B.S.), Business Administration, Entrepreneurship