Kyle Yang

Planning Manager at OMD Taiwan
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Contact Information
us****@****om
(386) 825-5501
Location
Taiwan, TW
Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency

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Bio

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Credentials

  • Meta Certified Media Planning Professional
    Meta
    Mar, 2023
    - Nov, 2024
  • Foundations: Data, Data, Everywhere
    Coursera
    Jul, 2021
    - Nov, 2024
  • TMC Entry-level Marketing & Communication
    Taiwan Marcom Certification Association
    Jul, 2012
    - Nov, 2024
  • Test of English for International Communication (TOEIC)
    Educational Testing Service (ETS)
    Jan, 2012
    - Nov, 2024
  • Project Management Professional (PMP)®
    Project Management Institute
    Jun, 2018
    - Nov, 2024

Experience

  • OMD Taiwan
    • Taiwan
    • Advertising Services
    • 1 - 100 Employee
    • Planning Manager
      • Oct 2022 - Present

      Responsible for integrated media communication for clients with Mercedes Benz, Bridgestone, Meiji, and Valda. Achievement: • Successfully pitched new client - Bridgestone in Nov. 2022. Responsible for integrated media communication for clients with Mercedes Benz, Bridgestone, Meiji, and Valda. Achievement: • Successfully pitched new client - Bridgestone in Nov. 2022.

  • Ninge
    • Taipei City, Taiwan
    • Marketing Manager
      • Feb 2021 - Apr 2022

      Marketing lead of a 5-man-team startup with the NetEase’s title – Conquerors’ Blade’s publisher in TW to achieve business growth in TW/HK. Achievement: • Increased DAU by 165%, daily new player by 118%, and revenue by 152% in 2021 with integrated marketing (digital & TV), branding, and affiliate marketing with Logitech. • Raised brand’s awareness and FB fan-page followers by 215% through social marketing and content marketing with influencers. Marketing lead of a 5-man-team startup with the NetEase’s title – Conquerors’ Blade’s publisher in TW to achieve business growth in TW/HK. Achievement: • Increased DAU by 165%, daily new player by 118%, and revenue by 152% in 2021 with integrated marketing (digital & TV), branding, and affiliate marketing with Logitech. • Raised brand’s awareness and FB fan-page followers by 215% through social marketing and content marketing with influencers.

  • Blizzard Entertainment
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Associate Brand Manager
      • Aug 2015 - Dec 2020

      Assisted managing Blizzard titles of 4 PC online games and 1 cross-platform game – Hearthstone for TW/HK and SEA business. Achievement: • Successfully launched StarCraft II: Legacy of the Void in 2015 and Overwatch in 2016 for TW with MAU increase over 150% via integrated marketing with digital, OOH, offline events, and affiliate marketing with influencers. • Achieved Heroes of the Storm MAU increase by 246% in TW and 332% in SEA for its relaunch in 2017 by digital marketing, affiliate marketing with Pure-Tea and influencers. • Increased StarCraft II new player & winback by 20% for TW in 2018 through embedded advertising in Taipei New Year’s Eve Party 2018. • Improved Hearthstone winback in SEA by 53% in 2019 and 30% in 2020 through digital marketing with Dentsu SG. • Increased Hearthstone new player in TH by 42% in 2019 and 56% in 2020 through digital, social, and content marketing with the Thailand partner, ini3. Show less

  • MEC
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Supervisor
      • Aug 2012 - Aug 2015

      Developed and implemented integrated media campaigns for brands in diversified industries to meet their business goals, including Blizzard, New Balance, Lego, Darlie, Schick and Scoot Airlines. Achievements: • Successfully pitched Garena - Head Shot to the corp. by product and audience analysis supports in 2015. • Winner of MEC Agency Culture Award (2015) Developed and implemented integrated media campaigns for brands in diversified industries to meet their business goals, including Blizzard, New Balance, Lego, Darlie, Schick and Scoot Airlines. Achievements: • Successfully pitched Garena - Head Shot to the corp. by product and audience analysis supports in 2015. • Winner of MEC Agency Culture Award (2015)

Education

  • National Chung Hsing University
    Bachelor’s Degree, Marketing
    2006 - 2010

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