Experience

Winston Industries

• United States
• Manufacturing
• 1 - 100 Employee

• Product Manager

  • Jul 2018 - Present



Welbilt Inc.

• United States
• Food and Beverage Services
• 700 & Above Employee

• Product Manager

  • Sep 2011 - Jul 2018

  Manage a diverse portfolio of products across multiple brands to develop New Product Introductions, derivatives and sustaining efforts to meet the needs of a diverse customer base. Create product road maps and processes to insure timely development of technologies and product initiatives. Coordinate global sales and product development teams to meet specified, regional needs. Utilize competitive analysis to manage pricing initiatives for both contract customers and general market. Served as website administrator on a standardized CMS system to insure product information, specifications and images were up-to-date. Show less



Honeywell

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Manager - Performance Aftermarket

  • May 2005 - Sep 2011

  - Worked closely with engineering and sales to develop value-based new products using Strategic Marketing Plan (SMP) and Voice of the Customer (VOC) tools. - Developed and executed go-to-market strategies and programs for new products including Market research and segmentation. Creation of product, pricing, procedure and informational bulletins for distributors. Creation and coordination of promotional materials (advertising campaign development and implementation, press releases, fact sheets, flyers, online advertising, etc.). - Monitored product reception in market and conducted post-mortem meetings on lessons learned. - Served as website administrator for the brand’s primary global marketing tool, www.TurboByGarrett.com, developing new content, SEO plans and delivering 17% year-over-year growth. - Developed Web 2.0 and word-of-mouth marketing plans utilizing social media such as Facebook.com and internet forums to further the brand’s impact and deliver sales leads to distributors. - Implemented consumer-level monthly email marketing program with above industry averages for open rate, click through rate and beneath industry average for bounce rate. - Managed product pricing for the performance market segment using competitive analysis; lead to $1.2M in profitability. - Executed market and industry analysis for the brand specifying market share, geographical growth opportunities and SWOT analysis on competitors, distributors and the brand. - Trade show coordination including logistics management, product preparation, promotion, installation and dismantle. - Created consumer-level print catalogs which have become industry standards for depth and completeness of information. - Managed the promotional racing sponsorship program including team selection, contract negotiation, product delivery, performance monitoring and media promotion. Show less



Author Solutions, LLC

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Account Manager

  • May 2004 - May 2005