Customer Success Manager - Enterprise

• Dec 2022 - Present

Marketing Strategist, KnowdeDigital™

• Sep 2021 - Nov 2022

Senior Digital Marketing Analyst

• Feb 2020 - Mar 2021

- Led Digital Marketing Team’s planning and execution for all client marketing campaigns (B2B and B2C). - Managed team with ongoing hiring, training, support and professional development. - Planned and executed client marketing campaigns and initiatives in order to generate positive results. - Led client budgeting, forecasting, KPI targeting and creative strategies for all marketing-related campaigns. -Implemented internal processes and procedures to enact more efficient team operations and better client deliverability and retention. - Maintained client and key stakeholder satisfaction with continual support, desirable outcomes and identifying additional areas of opportunity. - Ensured all cross functional team management, planning and deliverability aligned with client’s scope of work and exceeding expectations. Show less

Client Success Manager

• Jul 2019 - Feb 2020

- Managed 60 clients with over $100,000 in combined marketing-related fees.- Achieved Q1/Q3/Q4 ‘19 Account Management Team upsell goal of 100%.- Planned and analyzed marketing efforts including SEO/SEM, conversation optimization, lead generation and social media campaigns. - Facilitated the generation of over 35k new customer leads in 2018 and 50k in 2019.- Assisted in team’s hiring and training of new company employees- Expanded client relationships by growing services delivered and revenue generated within accounts. Show less

Account Manager

• Aug 2018 - Jun 2019

- Coordinated the execution of data-driven web marketing strategies and client requests with the internal client services team.- Achieved of Q3/Q4 ‘18 Account Management Team upsell goal of 100%.- Identified opportunities and determined a solution to help clients reach business and revenue goals.- Provided actionable insights and proactive recommendations based on campaign performance and results.

Digital Marketing Coordinator

• Mar 2017 - Aug 2018

- Formulated campaign strategy by researching keywords, potential marketing channels and analyzing competitors.- Copywriting and coordination with teams to generate new material for campaigns.- Leveraged industry tools to create and refine lists of targeted search terms.- Provided monthly reporting on campaign performance.

Project Manager

• Nov 2016 - Feb 2017

• Consulted clients on web development and digital marketing best practices • Account liaison between clients and user interface team • Wireframe creation, design integration, SEO implementation and project management for traditional and e-commerce websites • Managed all maintenance related request for multiple accounts • Consulted clients on web development and digital marketing best practices • Account liaison between clients and user interface team • Wireframe creation, design integration, SEO implementation and project management for traditional and e-commerce websites • Managed all maintenance related request for multiple accounts

Account Executive

• Jan 2016 - Aug 2016

• Identified strategic markets to prospect and obtain new business • Worked with clients to execute market segmentation and targeting • Distributed marketing collateral customers and businesses • Handled client relations with post campaign results and new campaigns • Identified strategic markets to prospect and obtain new business • Worked with clients to execute market segmentation and targeting • Distributed marketing collateral customers and businesses • Handled client relations with post campaign results and new campaigns

Account Executive

• Feb 2015 - Aug 2015

• Conducted consultative calls with small businesses and senior-level executives regarding their public relations, reputation management, and search visibility strategies • Demoed web-based PR software to businesses in order to deliver B2B and B2C marketing/PR programs • Effectively sold the value and benefits of content marketing, marketing automation, social media management, and building public relations through marketing and PR suites • Built sales pipeline and managed all aspects of the sales cycle, negotiate contracts, and forecast • monthly revenue • Monitored and analyzed customer analytics related to their marketing campaigns Show less

Account Manager

• Jun 2013 - Feb 2015

• Engaged in suggestive and consultative selling of advertising specialty items and print solutions • Responsible for lead generation and research, new business prospecting, pipeline management, account planning, face-to-face sales presentation, and sales strategy/development for new and existing accounts • Developed marketing materials for various branding initiatives including direct mail campaigns, trade shows and events, loyalty programs, and sales incentives • Served as primary liaison between internal agency staff, external vendors, and client • Managed projects to completion by sourcing product, proofing artwork, and ensuring a timely delivery • Daily use of CRM and other applications to track, analyze, and forecast revenue and profit • Participated in developing e-commerce web store solutions to consolidate the purchasing process for our clients. Involved in inventory management, merchandising, web design, and presentation for these sites Show less

Marketing Intern

• May 2012 - Jan 2013

• Assisted marketing department in generating new customer leads • Acted as the base of communication between clients and the company • Served as internal contact for branded marketing materials • Sought and analyzed competitor marketing and sales materials both online and offline providing Harbor Light with a competitive advantage • Generated an intricate potential new client spreadsheet for over 150 prospects for Business Development department • Assisted marketing department in generating new customer leads • Acted as the base of communication between clients and the company • Served as internal contact for branded marketing materials • Sought and analyzed competitor marketing and sales materials both online and offline providing Harbor Light with a competitive advantage • Generated an intricate potential new client spreadsheet for over 150 prospects for Business Development department