Kyle Saldivar
Head of Multicultural Media at Mirror Digital- Claim this Profile
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Topline Score
Bio
Joan Knutson
Kyle can do anything he puts his mind. He was well respected by me and his colleagues in his class.
Joan Knutson
Kyle can do anything he puts his mind. He was well respected by me and his colleagues in his class.
Joan Knutson
Kyle can do anything he puts his mind. He was well respected by me and his colleagues in his class.
Joan Knutson
Kyle can do anything he puts his mind. He was well respected by me and his colleagues in his class.
Credentials
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NGLCC Certified
National LGBT Chamber of Commerce (NGLCC)Apr, 2020- Oct, 2024 -
State of California Small Business
State of California
Experience
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Mirror Digital
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United States
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Internet Publishing
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1 - 100 Employee
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Head of Multicultural Media
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May 2018 - Present
● Expanded multicultural creator network from 30 initial creators to 850 creators (Black, LatinX, AAPI and LGBTQIA+) within just 3 years and continuing to grow. ● Established and currently manage a dynamic media team, scaling it from a solo endeavor to a high- performing group of 6 skilled professionals. ● Spearhead the execution of more than 20 brand campaigns per month (Amazon Studios, Disney+, Hulu, SONY, FX), demonstrating meticulous project management, and consistently exceeding… Show more ● Expanded multicultural creator network from 30 initial creators to 850 creators (Black, LatinX, AAPI and LGBTQIA+) within just 3 years and continuing to grow. ● Established and currently manage a dynamic media team, scaling it from a solo endeavor to a high- performing group of 6 skilled professionals. ● Spearhead the execution of more than 20 brand campaigns per month (Amazon Studios, Disney+, Hulu, SONY, FX), demonstrating meticulous project management, and consistently exceeding client expectations. ● Oversee the successful execution of $27MM in brand spending, ensuring that initiatives meet established goals and objectives. ● Engage and captivate multicultural audiences by harnessing my extensive understanding of cultural events, festivals, and cultural tentpoles. Show less ● Expanded multicultural creator network from 30 initial creators to 850 creators (Black, LatinX, AAPI and LGBTQIA+) within just 3 years and continuing to grow. ● Established and currently manage a dynamic media team, scaling it from a solo endeavor to a high- performing group of 6 skilled professionals. ● Spearhead the execution of more than 20 brand campaigns per month (Amazon Studios, Disney+, Hulu, SONY, FX), demonstrating meticulous project management, and consistently exceeding… Show more ● Expanded multicultural creator network from 30 initial creators to 850 creators (Black, LatinX, AAPI and LGBTQIA+) within just 3 years and continuing to grow. ● Established and currently manage a dynamic media team, scaling it from a solo endeavor to a high- performing group of 6 skilled professionals. ● Spearhead the execution of more than 20 brand campaigns per month (Amazon Studios, Disney+, Hulu, SONY, FX), demonstrating meticulous project management, and consistently exceeding client expectations. ● Oversee the successful execution of $27MM in brand spending, ensuring that initiatives meet established goals and objectives. ● Engage and captivate multicultural audiences by harnessing my extensive understanding of cultural events, festivals, and cultural tentpoles. Show less
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PK4 Media
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Advertising Services
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1 - 100 Employee
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Senior Director, Multicultural Partner Development
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Jan 2015 - May 2018
● Designed and implemented national and local campaigns, aligning with advertiser and agency KPIs, achieving benchmark targets. ● Efficiently managed agency and publisher media budgets, optimizing plans across diverse digital platforms. ● Formulated multicultural brand strategies, crafting creative media campaigns to drive performance while maintaining a strong digital focus. ● Oversaw significant annual media budgets, specifically $12-15MM, with a focus on entertainment, lifestyle… Show more ● Designed and implemented national and local campaigns, aligning with advertiser and agency KPIs, achieving benchmark targets. ● Efficiently managed agency and publisher media budgets, optimizing plans across diverse digital platforms. ● Formulated multicultural brand strategies, crafting creative media campaigns to drive performance while maintaining a strong digital focus. ● Oversaw significant annual media budgets, specifically $12-15MM, with a focus on entertainment, lifestyle, and sports. ● Negotiated agreements with both multicultural and general market publishers, executing customized media plans while ensuring scalable reach. ● Analyzed campaign data comprehensively, generating detailed reports to validate KPI achievement, both internally and externally. ● Lead internal teams including trafficking, publisher development, ad ops, and sales planning, working collaboratively to exceed client objectives in the digital realm. Show less ● Designed and implemented national and local campaigns, aligning with advertiser and agency KPIs, achieving benchmark targets. ● Efficiently managed agency and publisher media budgets, optimizing plans across diverse digital platforms. ● Formulated multicultural brand strategies, crafting creative media campaigns to drive performance while maintaining a strong digital focus. ● Oversaw significant annual media budgets, specifically $12-15MM, with a focus on entertainment, lifestyle… Show more ● Designed and implemented national and local campaigns, aligning with advertiser and agency KPIs, achieving benchmark targets. ● Efficiently managed agency and publisher media budgets, optimizing plans across diverse digital platforms. ● Formulated multicultural brand strategies, crafting creative media campaigns to drive performance while maintaining a strong digital focus. ● Oversaw significant annual media budgets, specifically $12-15MM, with a focus on entertainment, lifestyle, and sports. ● Negotiated agreements with both multicultural and general market publishers, executing customized media plans while ensuring scalable reach. ● Analyzed campaign data comprehensively, generating detailed reports to validate KPI achievement, both internally and externally. ● Lead internal teams including trafficking, publisher development, ad ops, and sales planning, working collaboratively to exceed client objectives in the digital realm. Show less
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SpinMedia, Inc.
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United States
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Online Media
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1 - 100 Employee
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Director, Publisher Operations
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Nov 2012 - Jan 2015
● Spearheaded the Social Talent Department, orchestrating impactful campaigns for prominent digital influencers including the Kardashians, Kendall and Kylie Jenner, and Snooki. ● Led contract negotiations and signings with partners, publishers, photo agencies, and talent to drive successful ventures. ● Strategically identified and capitalized on partnership and brand opportunities, ensuring digital initiatives aligned with performance objectives. ● Negotiated and secured agreements… Show more ● Spearheaded the Social Talent Department, orchestrating impactful campaigns for prominent digital influencers including the Kardashians, Kendall and Kylie Jenner, and Snooki. ● Led contract negotiations and signings with partners, publishers, photo agencies, and talent to drive successful ventures. ● Strategically identified and capitalized on partnership and brand opportunities, ensuring digital initiatives aligned with performance objectives. ● Negotiated and secured agreements with 47+ publishing partners, playing a pivotal role in achieving substantial financial success. ● Collaborated cross-functionally with Marketing, Ad Product, Account Management, and Sales teams, effectively executing profitability goals in the experiential and digital media landscape.
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Director, College & Intern Programs
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Nov 2012 - Dec 2014
Created and managed official internship program for company nationwide. Created formal recruiting program – implemented online application process, recruiting campaign and established and maintained relationships with more than 30 universities. Recruited and managed over 150 interns each year. Implemented legal and administrative process i.e. formal contracts and policies.
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Program Assistant
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Jul 2008 - Nov 2012
Counseled students on externship search strategies, program policies and program requirements. Developed and created application packets, program materials and program policies. Planned and executed programming for students, including collaborative panels with student groups. Designed new skills based curriculum and implement new curriculum with Director. Counseled students on externship search strategies, program policies and program requirements. Developed and created application packets, program materials and program policies. Planned and executed programming for students, including collaborative panels with student groups. Designed new skills based curriculum and implement new curriculum with Director.
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Program Assistant
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Sep 2007 - Jul 2008
Managed administrative components of Clinical Internship Program, collecting timesheets and evaluations from students and employers and conducting follow-up as necessary. Organized large-scale events and weekly programming, and aided in the planning of career fairs and mock interview sessions. Assisted in on-campus recruiting and on-campus interviewing sessions. Assisted in the implementation of a new career services management system (Symplicity). Performed day-to-day… Show more Managed administrative components of Clinical Internship Program, collecting timesheets and evaluations from students and employers and conducting follow-up as necessary. Organized large-scale events and weekly programming, and aided in the planning of career fairs and mock interview sessions. Assisted in on-campus recruiting and on-campus interviewing sessions. Assisted in the implementation of a new career services management system (Symplicity). Performed day-to-day administrative tasks, including providing general reception support for the Directors and Resource Coordinator and managing appointments for all Directors. Show less Managed administrative components of Clinical Internship Program, collecting timesheets and evaluations from students and employers and conducting follow-up as necessary. Organized large-scale events and weekly programming, and aided in the planning of career fairs and mock interview sessions. Assisted in on-campus recruiting and on-campus interviewing sessions. Assisted in the implementation of a new career services management system (Symplicity). Performed day-to-day… Show more Managed administrative components of Clinical Internship Program, collecting timesheets and evaluations from students and employers and conducting follow-up as necessary. Organized large-scale events and weekly programming, and aided in the planning of career fairs and mock interview sessions. Assisted in on-campus recruiting and on-campus interviewing sessions. Assisted in the implementation of a new career services management system (Symplicity). Performed day-to-day administrative tasks, including providing general reception support for the Directors and Resource Coordinator and managing appointments for all Directors. Show less
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Education
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2008 - 2010
University of San Francisco
M.S, Project Management -
University of San Francisco
B.A, Communication Studies
Community
