Experience

Harvest Digital

• Netherlands
• Information Technology & Services
• 1 - 100 Employee

• SEO Account Director

  • Dec 2021 - Present

• Senior SEO Account Manager

  • May 2020 - Dec 2021



Passion Digital Ltd.

• United Kingdom
• Advertising Services

• SEO Manager

  • Jan 2019 - May 2020

  - Planning and executing long-term SEO strategies for multiple clients, boosting their organic visibility, increasing organic traffic and ultimately driving increased sales/enquiries.- Conducting in-depth keyword research, forming the basis of SEO & content strategies.- Conducting technical audits and optimising websites according to best SEO practices.- Preparing comprehensive strategy reports, forecasts and insights.- Using industry-standard tools to conduct research including Ahrefs, SEMrush, Screaming Frog, DeepCrawl, SEO Monitor, Google Search Console and more.- Strong understanding of Google Analytics with some understanding of Adobe Analytics.- Creating presentations for stakeholders to convey strategies and performances.- Managing a team and ensuring that they develop their own SEO knowledge. Show less

• Junior SEO Manager

  • Jun 2018 - Jan 2019

• Senior SEO Executive

  • Oct 2017 - Jun 2018

• SEO Executive

  • Jan 2017 - Oct 2017

• SEO & Content Intern

  • Oct 2016 - Jan 2017



Cognito

• Indonesia
• Mental Health Care

• Graduate Associate

  • Jul 2016 - Oct 2016

  Cognito is an international integrated communications consulting firm specialising in the financial and technology sectors. With offices in New York, London, Los Angeles and Singapore, we help firms improve their performance and manage their reputation. We provide planning, marketing, advertising, design, PR and social campaigns, together with proprietary software that delivers measurability and intelligence. As a graduate associate my responsibilities were as follows: - Managing campaigns via social media sites, including Facebook, LinkedIn and Twitter. - Using social media analytics tools (Brandwatch, Tweepi, Twitonomy) to provide insights to clients. - Coordinating with the design team to deliver the effective marketing material. - Organising high profile events and conferences. - Creating monthly client activity reports. - Maintaining good contacts and relationships with journalists. - Assisting in advising clients on how best to reach their target audiences. - Carrying out targeted market research. - Researching strategic new business opportunities and threats for clients arising from developments in technology, and presenting my findings to the client team. - Gained extensive training across the financial markets working on clients within market structure, investment management, trading technology and fixed income. Show less



Make Happy

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Associate

  • Apr 2016 - Jul 2016

  Make Happy is a creative communications consultancy. We help clients build powerful marketing strategies, campaigns and teams. Researching deeply, strengthening existing skills, unleashing creativity, developing rigours plans and executing them impeccably. As associate my responsibilities were as follows: - Creating powerful marketing strategies and campaigns to drive engagement and growth - Account management - Direct mail and advertising campaigns - concept, design and execution - Digital marketing including emails, blog writing and social media - SEO, traffic measurement and analytics - Identifying key customer segments, building personas and developing messaging - Workshops on business model planning, brand identity and internal communications - Market research to inform marketing strategy and brand identities - Photography for campaigns Show less



Spyn

• United Kingdom
• Technology, Information and Internet

• Marketing & Operations Associate

  • Mar 2015 - Mar 2016

  Spyn is a London-based startup, bringing the power of technology to the dry cleaning and laundry industry. The Spyn App allows you to get your dry cleaning picked up, cleaned, and delivered back to your door - all at the push of a button on our website or iOS app. The company initially raised 250K from angel investors in its first round of funding in 2015, and secured its second round with a 500K valuation earlier in 2016. The role was varied, and encompassed almost all aspects of running a company. My responsibilities were as follows: Marketing (online and offline) - Integral in developing company’s new brand logo, motto, and website design. - Managing and creating content for company’s social media accounts. - Delivering visual feedback on new website and app design. - Working with designers to implement layout, text and images of company leaflet. - Copywriting pages of the new website to rank higher in natural search. - Creating Email Marketing Campaigns using email service providers (Mailchimp). - Organising the company’s marketing (leafletting) campaigns in areas of London. - Promoting the brand through collaboration with influential internet personalities. - Delivering feedback and valuable insight into re-designing the Spyn leaflet. Operations - Managing the five key company client accounts, involving comprehensive organisation, coordination, and implementing new actions into the service. - Managing the day-to-day operations of the company. - Coordinating fleet of 8+ drivers within the London area. - Recruiting and training new employees. - Calculating and preparing employee invoices. - Coordinating with clients and delivering our service to them at required times. - Rapidly responding to unexpected issues (from our Clients and Customers) and delivering effective solutions. Business Strategy - Analysing and redefining the cost of the service. - Strategising methods to lower customer acquisition cost (CAC) and increase customer retention rate (CRR). Show less



Part-time

• Financial Services
• 1 - 100 Employee

• Languages Tutor

  • Oct 2012 - May 2015

  - Tutees were sourced via word of mouth within Berkshire and London areas - Provided tutoring services for tutees with little to no experience up to GCSEs - Revising important grammar constructions and vocabulary memorisation - Overseeing performance measurement on week-to-week basis with regular testing and examinations - Providing constructive feedback and criticism in the necessary areas - Ensuring that the tutees were comfortable with the environment and pace of learning - Tutees were sourced via word of mouth within Berkshire and London areas - Provided tutoring services for tutees with little to no experience up to GCSEs - Revising important grammar constructions and vocabulary memorisation - Overseeing performance measurement on week-to-week basis with regular testing and examinations - Providing constructive feedback and criticism in the necessary areas - Ensuring that the tutees were comfortable with the environment and pace of learning



REL Field Marketing

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Account Executive

  • Nov 2014 - Mar 2015

  Responsibilities: - Spearheading and developing the marketing campaign for the ‘Retail Guardians’ project - Managing the Twitter and Facebook accounts of the business in recruiting for the ‘Retail Guardians’ project. - Delivering internal presentations to line managers on key performance areas. - Providing essential administrative support to field agents and line managers. - Liaising with clients and establishing areas of improvement. - Handling data in Microsoft Excel Responsibilities: - Spearheading and developing the marketing campaign for the ‘Retail Guardians’ project - Managing the Twitter and Facebook accounts of the business in recruiting for the ‘Retail Guardians’ project. - Delivering internal presentations to line managers on key performance areas. - Providing essential administrative support to field agents and line managers. - Liaising with clients and establishing areas of improvement. - Handling data in Microsoft Excel



AudioGO (Formerly BBC Audiobooks America)

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Intern

  • Jun 2013 - Jul 2013

  - Worked with the digital innovation function on creation of new products - Conducted desk top competitor analysis - Gained an understanding of key sales channels and key drivers - Worked with product acquisition team on securing of rights - Worked in the recording and distribution departments - Spent time with HR and Finance functions to gain a broader understanding of their roles - Worked with the digital innovation function on creation of new products - Conducted desk top competitor analysis - Gained an understanding of key sales channels and key drivers - Worked with product acquisition team on securing of rights - Worked in the recording and distribution departments - Spent time with HR and Finance functions to gain a broader understanding of their roles