Experience

Poler

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Director of Sales and Operations

  • Oct 2020 - Present



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Category Manager

  • Mar 2017 - Oct 2020

  Executes local business strategy to achieve net sales, net margin, inventory and SKU productivity for assigned category. Support long-term goals and strategy for Skateboarding category to ensure global brand vision (SBP) and corporate objectives are met for the US market.

• Assistant Category Manager

  • Jan 2020 - Jun 2020

  Purpose:Executes local business strategy to achieve net sales, net margin, inventory and SKU productivity for assigned category. Support long-term goals and strategy for Skateboarding/Snowboarding category to ensure global brand vision (SBP) and corporate objectives are met for the US market.Key Accountabilities:- Assist in developing the marketing strategy for the business from brief through range launch- Build assortment plans by channel, which give clear product direction and information to the operational departments - Assists in the collaboration with product marketing to develop category initiatives to meet key goals. Drives end to end initiatives through to all departments- Communicates SMU needs to Product Management on behalf of specific accounts- Builds market/retailer network to maintain trend and product awareness- Presents ranges internally and externally (to key retailers)- Identifies the products that maximize profitability/productivity and present those to Management in a clear and concise format- Communicates the pricing strategies for the assortment to Management to ensure we meet the business strategy as well as the targeted channel account segment- Track and manage end-to-end business models / supply chain solutions to obtain greater profit and cash flow, by channel, by key accounts.- Manage and support range assortment and merchandising by channels and accounts from merchandising tools to catalogs and floor plans.- Assists in implementing activation plans to drive authentic stories with Sports marketing and Brand marketing.- Creates seasonal forecasts, updates monthly.- Manages the process with effective communication and action steps in order to achieve margin, profitability and inventory.- Work with the Sales Manager and Market Managers to achieve goals by region, by channel by account.- Update relevant systems and execute relevant reporting, depending on category.

• Project Manager

  • Mar 2017 - Jan 2020



Tactics

• United States
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Jan 2015 - Mar 2017

• Sports Marketing Manager

  • Sep 2013 - Mar 2017

• Assistant Buyer

  • Jul 2014 - Jan 2015

• Customer Service Manager

  • Aug 2013 - Jan 2015

• Customer Service Representative

  • Jul 2012 - Aug 2013