Kyle Nelson
Director of Events at Atlanta Motor Speedway- Claim this Profile
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Bio
Experience
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Atlanta Motor Speedway
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United States
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Spectator Sports
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1 - 100 Employee
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Director of Events
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Dec 2018 - Present
• Research and request annual capitol expenditure budget from corporate development team to enhance year-round customer experience• Collaborate with business development team on creating custom sponsorship packages tailored to specific event assets.• Insure department adheres to all corporate contractual, financial and insurance policies and procedures• Develop relationships with local, state and federal government agencies who provide staffing/intelligence for various events
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Event Logistics Manager
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Dec 2016 - Dec 2018
• Accelerated and executed the speedways’ millennial marketing effort by pioneering a new event and promoting the AMS brand to a younger demographic• Oversaw all venue security, parking and traffic plans which included arrangements with city officials, speedway directors and management of temporary staff/volunteers• Produced logistical plans for various corporate events with input from clients and business development executives• Worked with Finance and Legal departments to write/renew corporate event agreementsFriday Night Drags Race Director:• Created annual marketing/promotional plan for the 18-week “Friday Night Drags” racing series
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Event Coordinator
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Jul 2015 - Dec 2016
• Oversaw venue security, parking and traffic, which included coordination of planning meetings between county officials and training over 300 temporary event staff annually• Researched the Atlanta market for prospective clients, which resulted in two additional multi-year events• Overhauled facility rental calendar, implementing a program that streamlined communications between departments
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Marketing Coordinator
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Aug 2013 - Jul 2015
Responsible for on-campus promotion of Texas A&M Women's Basketball, and Men's and Women's Tennis teams. Responsible for on-campus promotion of Texas A&M Women's Basketball, and Men's and Women's Tennis teams.
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Texas Motor Speedway
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United States
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Spectator Sports
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1 - 100 Employee
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Events Coordinator
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Jan 2008 - Jul 2015
Race Director for Friday Night Drags and Summer Stampede racing programs. VIP Ambassador for NASCAR Sprint Cup Series races. Race Director for Friday Night Drags and Summer Stampede racing programs. VIP Ambassador for NASCAR Sprint Cup Series races.
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Education
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Texas A&M University
Bachelor of Science (B.S.), Sport Management