Experience

Adicio, Inc.

• Technology, Information and Internet
• 1 - 100 Employee

• Director of Content & Marketing

  • 2012 - Present

  Oversee the production of the "Jobs Rated Report" (the annual centerpiece of brand content), promote "CareerCast" (the company's content hub) through 3rd-party outlets, create publishing schedules for 15 contributors, and promote CareerCast content through third-party outlets and interviews. • Write and publish 100+ articles per year that spotlight client job postings and successfully attract $1M monthly visitors • Offer insights and ranking Report of the 250 least attractive jobs through research and interviews that gained the attention of national media including "Good Morning America", the "Wall Street Journal", and "Jimmy Kimmel Live", that drew as many as 1.2M visitors to CareerCast site in a single week • Create publishing schedules for 15 contributors and produce content daily to update the CareerCast website and retain audience and engagement with 50%+ repeat audience engaging with 4+ pages/visit • Promoted content through third-party outlets including local and national TV news and economic-focused websites such as "CBS MarketWatch", "CNBC", and "Fox Business" plus publications such as "USA Today" through 10 interviews/month, averaging 25% of all inbound site traffic • The Jobs Report generates tens of thousands of new job seekers in addition to attracting hundreds of thousands of eyes to the client's job listings, while winning 4 "American Society of Business Publication"- Editor's Best Online Publication of the Year awards Show less



Independent Journalist

• Writing and Editing
• 1 - 100 Employee

• Feature Reporter

  • 2007 - Present

  Cover live events, develop feature content, promote content via social media channels, and provide on-camera and radio appearances for Lindy's College Football Magazine, Athlon Sports, ESPN.com, Flo Sports, and Yahoo! Sports. • Cover live events including the NCAA Final Four, College Football Playoffs & Rose Bowl Games • Seek out interview subjects and conduct interviews to create feature content Cover live events, develop feature content, promote content via social media channels, and provide on-camera and radio appearances for Lindy's College Football Magazine, Athlon Sports, ESPN.com, Flo Sports, and Yahoo! Sports. • Cover live events including the NCAA Final Four, College Football Playoffs & Rose Bowl Games • Seek out interview subjects and conduct interviews to create feature content



CBS Interactive

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Managing Content Editor

  • 2006 - 2012

  In coordination with a team of 25 editors, designed and maintained University official athletic program websites including "Notre Dame", "The University of Southern California", and the "University of Alabama". • Updated websites with HTML and CSS coding to ensure best user experience that brought the bounce rate to <40% across CBS partner websites • Directed online traffic to sponsors of the NCAA Men's Basketball Tournament including "Coca-Cola", "Buffalo Wild Wing", and "Dick's Sporting Goods" that netted a $10.8B contract through ad placement and compelling content • Tailored editorial practices with interactive brackets to match trends with links on " CBS Sports" online that netted $1B in ad revenue for CBS, and gave the NCAA Tournament an online audience of tens of millions in the month of March Show less



The Daily Independent

• Ridgecrest, California, United States

• Feature Content Editor

  • 2006 - 2006

  Managed a team of 6 independent writers, photographed live events, wrote 4+ articles/day, designed pages of content/advertisements, and attended local sporting events for a 30K circulation daily publication sport's section. • Wrote 500-1500-word articles and in-depth profiles of local athletes including commentaries and news updates on local sporting events • Spearheaded the production of a media guide for "Burroughs High School" varsity football program that was distributed to out-of-town newspapers and received the "Kern County Press Club" award for sports • Researched and interviewed key figures and athletes to find human interest stories, then copyedited team pieces for the sports section that commanded the highest-dollar advertising than any other specialty section Show less